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Direct Wine Sales Jobs (NOW HIRING)

Greens Restaurant

Assistant Sommelier

San Francisco, CA

$30 - $32/hr

This role is focused on guest experience, wine sales, and team education, working closely with our Beverage Director and management team to support and evolve the program. We're looking for someone ...

City Winery

Retail Wine Associate

Saint Louis, MO · On-site

$13.50 - $15.50/hr

... Director on all seasonal wine and merchandise promotions • Oversee organization, layout and inventory of the onsite retail shelves • Always maintain organized and presentable sales floor • ...

City Winery St. Louis

Retail Wine Associate

Saint Louis, MO · On-site

$13.50 - $15.50/hr

... Director on all seasonal wine and merchandise promotions ● Oversee organization, layout and inventory of the onsite retail shelves ● Always maintain organized and presentable sales floor ● ...

City Winery St. Louis

Wine Captain

Saint Louis, MO · On-site

... sales, wine club sales, winerytours, and City Winery merchandise sales. Overview of ... Wine Director on all seasonalwine and merchandise promotions Oversee organization, layout and ...

Texas Wine Lover, LLC.

WI · On-site

$60 - $80/hr

Triple N Ranch Winery**5220 Key Ranch Rd, Trinidad, TX 75163 Start Date06/10/2026Unpaid Full ... The General Manager & Director of Sales is responsible for overseeing all daily operations of the ...

Silver Oak Cellars LLC

Director of International Sales

$164K - $197K/yr

Direct and participate in selected trade events, wine-tasting, dinners, etc. * Optimal use of resources provided by the winery Administration * Manages International Sales Team of: * EMEA Regional ...

Wine Industry Expo

$80 - $100/hr

Continue to develop wine knowledge, business acumen and sales skills to increase professional acumen * Other duties as assigned by District Manager and Director of Specialty Retail Job Requirements

Reyes Beverage Group

Wine Sales Associate

Chesapeake, VA

$12.50 - $17/hr

Conduct relief sales for the sales department based on open route needs * Take inventory and input ... Requests for accommodation should be directed to your point of contact in the Talent Acquisition or ...

Dry Farm Wines

Custom Wine Concierge

New York, NY · On-site +1

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol ... Self-Directed Responsibility - We get things done with energy, cleverness, and without requiring ...

Dry Farm Wines

Custom Wine Concierge

New York, NY · Remote

... other Self-Directed Responsibility - We get things done with energy, cleverness, and without ... Wine You'll suggest wines based on taste preferences and curate boxes of our pure Artisan Wine ...

Reyes Beverage Group

Wine Sales Associate

Chesapeake, VA · On-site

$12.50 - $17/hr

Conduct relief sales for the sales department based on open route needs * Take inventory and input ... Requests for accommodation should be directed to your point of contact in the Talent Acquisition or ...

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Direct Wine Sales information

See salary details

$14K

$46.7K

$71.5K

How much do direct wine sales jobs pay per year?

As of Sep 9, 2026, the average yearly pay for direct wine sales in the United States is $46,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What is direct wine sales?

Direct wine sales refer to the process of selling wine directly from the producer or winery to consumers, bypassing traditional distributors and retailers. This can include online sales, wine club memberships, tasting rooms, and events where customers purchase wine straight from the source. Direct-to-consumer sales allow wineries to build closer relationships with their customers, offer exclusive products, and often provide better pricing. It has become increasingly popular as a way for wineries to reach a wider audience and increase profitability.

What are the key skills and qualifications needed to thrive in direct wine sales, and why are they important?

To thrive in Direct Wine Sales, you need strong sales acumen, product knowledge of wines, and ideally experience or certification in wine (such as WSET). Familiarity with CRM systems, point-of-sale software, and e-commerce platforms is typically required. Exceptional communication, relationship-building skills, and the ability to engage customers make individuals stand out in this field. These skills are critical for building customer trust, driving sales, and ensuring repeat business in a competitive, relationship-driven market.

What are some common challenges faced in a direct wine sales role, and how can they be overcome?

In Direct Wine Sales, a common challenge is building and maintaining strong customer relationships in a competitive market. Sales professionals must stay knowledgeable about their wine portfolio, be proactive in outreach, and personalize recommendations to meet individual customer preferences. Overcoming these challenges often involves continual education about products, effective use of customer relationship management tools, and regularly attending wine tastings or events to strengthen connections. Additionally, collaborating closely with marketing and logistics teams can help ensure timely deliveries and customer satisfaction.

What is the difference between Direct Wine Sales vs Wine Sales Representative?

AspectDirect Wine SalesWine Sales Representative
CredentialsNone specific, often sales experienceSales certifications or industry knowledge beneficial
Work EnvironmentDirectly with consumers, often at events or onlineWith distributors, retailers, or at trade shows
Employer & Industry UsageWineries, direct-to-consumer sales channelsWine distributors, retail stores, wineries
Search & Comparison IntentFocus on direct sales methods, consumer engagementFocus on wholesale, retail, or distributor relationships

Direct Wine Sales involves selling wine directly to consumers, often through events or online platforms, emphasizing personal engagement. Wine Sales Representatives typically work with distributors or retail outlets, focusing on wholesale relationships. Both roles require sales skills but differ in their target audience and sales channels.

More about Direct Wine Sales jobs

What cities are hiring for Direct Wine Sales jobs?

Cities with the most Direct Wine Sales job openings:

What states have the most Direct Wine Sales jobs?

States with the most job openings for Direct Wine Sales jobs include:

What are popular job titles related to Direct Wine Sales jobs?

For Direct Wine Sales jobs, the most frequently searched job titles are:

Direct Wine Sales jobs near you
Infographic showing various Direct Wine Sales job openings in the United States as of September 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $46,687 per year, or $22.4 per hour.

Assistant Sommelier

San Francisco, CA

Greens Restaurant
11 - 50 employees
Learn more about Greens Restaurantexternal

$30 - $32/hr

Part-time

Posted 4 days ago

Job description

Sommelier / Beverage Lead

Greens Restaurant — San Francisco

Greens Restaurant is seeking a service-driven Sommelier / Beverage Lead to help guide our beverage program on the dining room floor.

This role is focused on guest experience, wine sales, and team education, working closely with our Beverage Director and management team to support and evolve the program.

We’re looking for someone who loves being on the floor, connecting with guests, and sharing the stories behind the wines we serve.

Compensation

Hourly: $30–$32/hour

  • 5% commission on wine sales

Responsibilities

• Provide knowledgeable and engaging wine service on the dining room floor
• Guide guests through the wine list and pairing selections
• Inspire staff through pre-shift lineups, tastings, and beverage education
• Help shape the direction of the wine list alongside our Beverage Director
• Support beverage sales through thoughtful recommendations and storytelling
• Work closely with the management team during service
• Step into floor management coverage when needed
• Collaborate with leadership to continue evolving the beverage program

What We’re Looking For

• Strong hospitality and guest engagement skills
• Solid wine knowledge and passion for beverage education
• Experience in sommelier, beverage lead, or senior service roles
• Comfortable leading lineups and educating staff
• Weekend availability
• A collaborative, service-first mindset

About Greens

For over 40 years, Greens Restaurant has been a leader in vegetarian cooking and thoughtful hospitality in San Francisco. Our beverage program reflects the same philosophy — seasonal, intentional, and deeply connected to the producers and stories behind what we serve.

We are looking for someone excited to contribute to that culture while helping inspire both guests and staff through beverage.

More detail about Greens Restaurant, please visit https://culinaryagents.com/entities/77027-Greens-Restaurant