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Direct Wine Sales Jobs (NOW HIRING)

Eataly

Wine Sales Associate - Part Time

Los Angeles, CA

$20 - $21/hr

Executes La Scuola Sip & Savor wine classes under the direction of the Beverage Director * Sets up ... Wine sale experience * Italian wine knowledge preferred Job Requirements * Ability to exert up to ...

LaBelle Winery

Wine Tasting Sales Associate

Bedford, NH · On-site

Responsible for providing the first line of information to the customer by greeting, directing and ... Wine and vineyard club promotion and sales- build strong customer relations for returns, and to ...

LaBelle Winery

Wine Tasting Sales Associate

Bedford, NH · On-site

Responsible for providing the first line of information to the customer by greeting, directing and ... Wine and vineyard club promotion and sales- build strong customer relations for returns, and to ...

Naked Wines

National Account Manager - B2B Wine Sales

Sonoma, CA · On-site

$108K - $140K/yr

... Director Round 3- Final Interview (30 min) You'll meet with our Chief Financial Officer Requirements * 8+ years of extensive experience in B2B wine sales, with a primary focus on the US market and a ...

Naked Wines

National Account Manager - B2B Wine Sales

Sonoma, CA · On-site

$108K - $140K/yr

... Director Round 3- Final Interview (30 min) You'll meet with our Chief Financial Officer Requirements * 8+ years of extensive experience in B2B wine sales, with a primary focus on the US market and a ...

Nino Salvaggio International Marketplace

Wine Manager

MI · On-site

$20 - $22/hr

Direct and supervise all functions and activities of the wine, beer and liquor departments including sales, merchandising and distribution. * Ensure compliance with all state, county and local ...

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Showing results 21-40

All JobsDirect Wine Sales Jobs

Direct Wine Sales information

See salary details

$14K

$46.7K

$71.5K

How much do direct wine sales jobs pay per year?

As of Aug 9, 2026, the average yearly pay for direct wine sales in the United States is $46,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What is the difference between Direct Wine Sales vs Wine Sales Representative?

AspectDirect Wine SalesWine Sales Representative
CredentialsNone specific, often sales experienceSales certifications or industry knowledge beneficial
Work EnvironmentDirectly with consumers, often at events or onlineWith distributors, retailers, or at trade shows
Employer & Industry UsageWineries, direct-to-consumer sales channelsWine distributors, retail stores, wineries
Search & Comparison IntentFocus on direct sales methods, consumer engagementFocus on wholesale, retail, or distributor relationships

Direct Wine Sales involves selling wine directly to consumers, often through events or online platforms, emphasizing personal engagement. Wine Sales Representatives typically work with distributors or retail outlets, focusing on wholesale relationships. Both roles require sales skills but differ in their target audience and sales channels.

What are the key skills and qualifications needed to thrive in direct wine sales, and why are they important?

To thrive in Direct Wine Sales, you need strong sales acumen, product knowledge of wines, and ideally experience or certification in wine (such as WSET). Familiarity with CRM systems, point-of-sale software, and e-commerce platforms is typically required. Exceptional communication, relationship-building skills, and the ability to engage customers make individuals stand out in this field. These skills are critical for building customer trust, driving sales, and ensuring repeat business in a competitive, relationship-driven market.

What is direct wine sales?

Direct wine sales refer to the process of selling wine directly from the producer or winery to consumers, bypassing traditional distributors and retailers. This can include online sales, wine club memberships, tasting rooms, and events where customers purchase wine straight from the source. Direct-to-consumer sales allow wineries to build closer relationships with their customers, offer exclusive products, and often provide better pricing. It has become increasingly popular as a way for wineries to reach a wider audience and increase profitability.

What are some common challenges faced in a direct wine sales role, and how can they be overcome?

In Direct Wine Sales, a common challenge is building and maintaining strong customer relationships in a competitive market. Sales professionals must stay knowledgeable about their wine portfolio, be proactive in outreach, and personalize recommendations to meet individual customer preferences. Overcoming these challenges often involves continual education about products, effective use of customer relationship management tools, and regularly attending wine tastings or events to strengthen connections. Additionally, collaborating closely with marketing and logistics teams can help ensure timely deliveries and customer satisfaction.
More about Direct Wine Sales jobs
What cities are hiring for Direct Wine Sales jobs? Cities with the most Direct Wine Sales job openings:
What states have the most Direct Wine Sales jobs? States with the most job openings for Direct Wine Sales jobs include:
What job categories do people searching Direct Wine Sales jobs look for? The top searched job categories for Direct Wine Sales jobs are:
Direct Wine Sales jobs near you
Infographic showing various Direct Wine Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $46,687 per year, or $22.4 per hour.

Director of Wine 5445 S. East St., Indianapolis, IN, 46227

TWG BRL LLC

Indianapolis, IN

Full-time

Posted 17 days ago

Job description

Description

Position Summary


The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.

The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.


Key Responsibilities


Category Leadership

  • Develop and execute the company's overall wine strategy. 
  • Curate assortments across value, premium, luxury, domestic, imported, sparkling, rose, and dessert wines. 
  • Evaluate emerging regions, varietals, and consumer trends. 
  • Optimize assortments by store demographics and customer preferences. 

Purchasing & Supplier Management

  • Negotiate pricing, allocation opportunities, and supplier programs. 
  • Build relationships with wineries, importers, distributors, and brokers. 
  • Secure exclusive products and limited allocations. 
  • Manage inventory investments and purchasing plans. 

Pricing & Promotions

  • Develop competitive retail pricing strategies. 
  • Build promotional calendars that maximize profitability. 
  • Evaluate promotional performance through sales and margin analysis. 
  • Recommend pricing adjustments based on competitive market conditions. 

Merchandising & Customer Experience

  • Establish merchandising standards for all wine departments. 
  • Design compelling displays, endcaps, feature tables, and seasonal presentations. 
  • Oversee shelf organization, signage, and educational materials. 
  • Create a shopping experience that encourages exploration and discovery. 

Education & Training

  • Lead wine education initiatives for store teams. 
  • Develop product knowledge materials and tasting guides. 
  • Organize supplier training sessions and customer wine events. 
  • Promote a culture of continuous learning throughout the organization. 

Financial Management

  • Manage sales, gross margin, inventory productivity, and profitability. 
  • Monitor KPIs and identify opportunities for improvement. 
  • Analyze market trends and customer purchasing behavior. 
  • Present regular category performance updates to executive leadership. 

Marketing & Brand Development

  • Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events. 
  • Support wine clubs, tasting programs, and digital content. 
  • Lead development of exclusive and private-label wine programs. 

Leadership

  • Mentor wine buyers, merchandising teams, and category managers. 
  • Foster collaboration across Operations, Marketing, Finance, and Store Leadership.      
  • Champion innovation and continuous improvement. 

Requirements

Qualifications

  • Bachelor's degree preferred. 
  • WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred. 
  • 5-10 years of wine buying or category management experience. 
  • Strong negotiation and supplier management skills. 
  • Advanced analytical and financial acumen. 
  • Excellent leadership and communication abilities. 
  • Passion for wine education and customer engagement. 

Key Performance Indicators

  • Wine sales growth 
  • Gross margin % 
  • Inventory turns 
  • GMROI 
  • Average bottle retail 
  • Premium wine sales growth 
  • Promotional ROI 
  • In-stock  percentage 
  • Merchandising compliance 
  • Customer event performance 
  • Private label sales 
  • Customer satisfaction 

What Success Looks Like


The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.

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