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Direct Wine Sales Jobs (NOW HIRING)

TurnDev

Wine Director

Cleveland, OH

Partner with service staff to maximize wine sales while ensuring wine feels approachable, exciting ... The Wine Director becomes a visible and respected hospitality leader within the restaurant and ...

REGION.

Wine Tasting Guide

Sebastopol, CA · On-site

$17 - $22/hr

Tasting room retail, direct to consumer sales, restaurant or hospitality industry experience * Have ... Enthusiasm for wine and interest in expanding expertise * Availability to work weekends, special ...

55 Seventy

Executive Wine Director

Houston, TX · On-site

$130K - $180K/yr

... sales, and wine-centric club programming. The Executive Wine Director is equally at home on the ... Operating Partner / COO Direct Reports: Sommelier team of 12-15 AREAS OF RESPONSIBILITY Wine ...

City Winery International

Wine Captain

Manhattan, NY · On-site

... sales, wine club sales, winerytours, and City Winery merchandise sales. Overview of ... Wine Director on all seasonalwine and merchandise promotions Oversee organization, layout and ...

City Winery

Retail Wine Associate

Montgomery, NY · On-site

$17 - $20/hr

... Director on all seasonal wine and merchandise promotions • Oversee organization, layout and inventory of the onsite retail shelves • Always maintain organized and presentable sales floor • ...

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All JobsDirect Wine Sales Jobs

Direct Wine Sales information

See salary details

$14K

$46.7K

$71.5K

How much do direct wine sales jobs pay per year?

As of Jun 10, 2026, the average yearly pay for direct wine sales in the United States is $46,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What is the difference between Direct Wine Sales vs Wine Sales Representative?

AspectDirect Wine SalesWine Sales Representative
CredentialsNone specific, often sales experienceSales certifications or industry knowledge beneficial
Work EnvironmentDirectly with consumers, often at events or onlineWith distributors, retailers, or at trade shows
Employer & Industry UsageWineries, direct-to-consumer sales channelsWine distributors, retail stores, wineries
Search & Comparison IntentFocus on direct sales methods, consumer engagementFocus on wholesale, retail, or distributor relationships

Direct Wine Sales involves selling wine directly to consumers, often through events or online platforms, emphasizing personal engagement. Wine Sales Representatives typically work with distributors or retail outlets, focusing on wholesale relationships. Both roles require sales skills but differ in their target audience and sales channels.

What are the key skills and qualifications needed to thrive in Direct Wine Sales, and why are they important?

To thrive in Direct Wine Sales, you need strong sales acumen, product knowledge of wines, and ideally experience or certification in wine (such as WSET). Familiarity with CRM systems, point-of-sale software, and e-commerce platforms is typically required. Exceptional communication, relationship-building skills, and the ability to engage customers make individuals stand out in this field. These skills are critical for building customer trust, driving sales, and ensuring repeat business in a competitive, relationship-driven market.

What are direct wine sales?

Direct wine sales refer to the process of selling wine directly from the producer or winery to consumers, bypassing traditional distributors and retailers. This can include online sales, wine club memberships, tasting rooms, and events where customers purchase wine straight from the source. Direct-to-consumer sales allow wineries to build closer relationships with their customers, offer exclusive products, and often provide better pricing. It has become increasingly popular as a way for wineries to reach a wider audience and increase profitability.

What are some common challenges faced in a Direct Wine Sales role, and how can they be overcome?

In Direct Wine Sales, a common challenge is building and maintaining strong customer relationships in a competitive market. Sales professionals must stay knowledgeable about their wine portfolio, be proactive in outreach, and personalize recommendations to meet individual customer preferences. Overcoming these challenges often involves continual education about products, effective use of customer relationship management tools, and regularly attending wine tastings or events to strengthen connections. Additionally, collaborating closely with marketing and logistics teams can help ensure timely deliveries and customer satisfaction.
More about Direct Wine Sales jobs
What cities are hiring for Direct Wine Sales jobs? Cities with the most Direct Wine Sales job openings:
What states have the most Direct Wine Sales jobs? States with the most job openings for Direct Wine Sales jobs include:
What job categories do people searching Direct Wine Sales jobs look for? The top searched job categories for Direct Wine Sales jobs are:
Direct Wine Sales jobs near you
Infographic showing various Direct Wine Sales job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $46,687 per year, or $22.4 per hour.
Fine Wine Sales Representative

Fine Wine Sales Representative

M.S. Walker Inc.

Natick, MA

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 21 days ago

Job description

Fine Wine Sales Representative
Territory: Natick and surrounding towns

Description:
M.S. Walker is looking to add a new Fine Wine Sales Representative for our Fine Wine team! This role will serve off premise accounts in a growth-oriented territory which includes Natick, MA and the surrounding area. It will be an ideal position for an individual who has experience selling fine wine and demonstrated skill for supporting and prospecting top-tier clients. Responsibilities include achieving maximum sales profitability by selling products to customers and soliciting new business for the company along with providing excellent customer service.
Responsibilities:
  • Contact new and existing premier retail customers to discuss their product needs through a relationship-based approach
  • Quote prices and answer customer questions about products, prices and availability
  • Emphasize product features based on analyses of customers' needs and on knowledge of product
  • Maintain customer records using automated system
  • Prepare sales contracts for orders obtained, and submit orders for processing
  • Collaborate with colleagues to exchange information, such as selling strategies or marketing information
  • Coordinate efforts with sales administration and purchasing on contract orders
  • Understand a comprehensive knowledge of fine wine varietals and international wines in addition to all M. S. Walker products, including current prices, vintages, regional identity, awards and press
  • Hold weekly in-person review with each customer account for items to be replenished; Present all current programs, quota items, and company initiatives
  • Strategize on how best to achieve sales and merchandising objectives on a monthly basis; Maintain accurate historical account purchase information; Achieve monthly, quarterly, and annual sales growth in line with stated overall Fine Wine Division sales goals
  • Communicate with Management on all sales issues, inventory levels and out of stock situations due to possible fluctuations in demand
  • Maintain professional and industry knowledge by attending educational workshops, trade shows, conventions, reviewing professional publications and establishing personal networks
  • Ability to prospect, research and cold-call on restaurants, catering organizations, and large-scale hospitality organizations
  • Accomplish other duties as assigned
Requirements:
The ideal candidate will possess the following knowledge, skills and abilities in order to be successful in this role:
  • Prior beverage alcohol sales experience preferred
  • Demonstrates strong prospecting and relationship-building skills
  • Highly organized and execution-focused at store level
  • Thrives in growth environment and can identify distribution opportunities
  • Ability to lift up to 45lbs. occasionally
  • Active driver's license
Benefits:
We offer a Comprehensive Benefits Plan that includes the following:
  • Medical amp; Dental Insurance
  • Vision Coverage
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident amp; Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free amp; Discounted Work/Life Resources
  • Career Advancement Opportunities
Who we are:
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.
Mission Statement:
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.
Pay Range: The salary is commission based with an estimated annual earnings of $80,000-$90,000.

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