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Direct Response Account Manager Jobs (NOW HIRING)

AARP

Vice President, Direct Response

Washington, DC · On-site

$207K/yr

The Vice President, Direct Response Fundraising oversees work associated with charitable and ... Manage the relationship with agencies, vendors, and internal stakeholders to execute strategies ...

BAD Marketing

Growth Marketing Manager, Direct Response

$90K - $120K/yr

... direct response/info marketing division. You'll lead a cross-functional team - managing a media ... You start the day reviewing performance across your accounts. Not deep analysis yet - a pulse check.

ALSAC/St. Jude Children's Research Hospital

$100 - $125/hr

Provides ongoing project management to aid in the timely development and implementation of defined ... Plays a lead role in direct response operations for production, workflow & delivery performance ...

Kargo

Account Manager

$80K - $90K/yr

You'll partner with Account Directors on day-to-day account management, running customers ... Analyze direct response performance and compile custom reporting that tells a clear story ...

Power Digital

Paid Advertising Account Manager

The Paid Account Manager is responsible for owning the execution, performance, and growth of their ... Minimum 2 years of hands-on experience with Meta ads direct response campaigns * Additional ...

KARGO

Account Manager

New York, NY · On-site

$80K - $90K/yr

You'll partner with Account Directors on day-to-day account management, running customers ... Analyze direct response performance and compile custom reporting that tells a clear story ...

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Direct Response Account Manager information

See salary details

$29.5K

$65.8K

$106K

How much do direct response account manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for direct response account manager in the United States is $65,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $78,500.00 per year, depending on experience, location, and employer.

What is a direct response account manager?

Direct Response Account Managers are professionals responsible for managing advertising campaigns that encourage immediate responses from consumers, such as purchases or sign-ups. They work with clients to develop, execute, and analyze direct response marketing strategies across channels like email, digital ads, and direct mail. Their role involves optimizing campaigns for maximum return on investment, tracking key performance indicators, and ensuring that marketing objectives are met efficiently. Effective communication, analytical skills, and a strong understanding of various marketing platforms are essential for success in this position.

What are the key skills and qualifications needed to thrive as a direct response account manager?

To thrive as a Direct Response Account Manager, you need expertise in campaign management, analytics, and client relationship-building, often supported by a degree in marketing or business. Familiarity with direct response platforms, CRM systems, and analytics tools such as Google Analytics and marketing automation software is typically required. Strong communication, problem-solving, and organizational skills help you manage client expectations and optimize campaign performance. These skills ensure effective campaign execution, client satisfaction, and measurable results in a highly competitive marketing environment.

How does a direct response account manager typically collaborate with creative and analytics teams to optimize campaign performance?

Direct Response Account Managers work closely with both creative and analytics teams to ensure that campaigns are engaging and meet performance targets. They provide creative teams with insights from past campaign results, customer demographics, and messaging strategies to guide effective ad development. Meanwhile, they regularly consult with analytics teams to review performance metrics, identify trends, and recommend data-driven optimizations. This collaborative approach helps ensure that campaigns not only attract attention but also achieve measurable results such as increased conversions or sales.

What is the difference between Direct Response Account Manager vs Digital Marketing Specialist?

AspectDirect Response Account ManagerDigital Marketing Specialist
Required CredentialsExperience in client management, marketing campaigns, and analyticsKnowledge of digital channels, SEO, SEM, and analytics tools
Work EnvironmentAgency or client-side, focused on campaign execution and client communicationIn-house or agency, focused on digital strategy and content creation
Employer & Industry UsageAdvertising agencies, marketing firms, client companiesBrands, agencies, digital marketing firms
Search & Comparison IntentUnderstanding roles in campaign management and client relationsExploring digital marketing roles and skills

The main difference is that a Direct Response Account Manager primarily manages client campaigns, focusing on measurable results and client communication, while a Digital Marketing Specialist concentrates on developing and executing digital strategies across various online channels. Both roles require marketing knowledge but differ in scope and daily responsibilities.

What states have the most Direct Response Account Manager jobs?

States with the most job openings for Direct Response Account Manager jobs include:

What are popular job titles related to Direct Response Account Manager jobs?

For Direct Response Account Manager jobs, the most frequently searched job titles are:

Infographic showing various Direct Response Account Manager job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $65,816 per year, or $31.6 per hour.

Vice President, Direct Response

Washington, DC • On-site

AARP
Non-Profits • 1 - 5K employees
Learn more about AARPexternal

$207K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

147th of 790 rated non-profit organizations

Job description

Overview
AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.
The Vice President, Direct Response Fundraising oversees work associated with charitable and advocacy campaigns for AARP, AARP Foundation and Affiliates. Oversees the design and implementation of organization-wide donor relations and stewardship system to promote interaction with and recognition of donors at all levels. Collaborates with senior leadership to develop and implement long-term strategies to secure financial support from donors through multichannel fundraising.
Responsibilities
  • Lead the Direct Response team in development of multi-channel efforts for donor acquisition, solicitation, engagement, and cultivation for AARP Foundation and AARP Affiliates raising $40+ million annually.
  • Develop goals, strategies, and plans for all AARP Foundation fundraising to grow a healthy pipeline of donors to maximize donor support, diversify revenue streams, and expand sources of new donors. Explore new channels, programs, and approaches to ensure future growth.
  • Manage the relationship with agencies, vendors, and internal stakeholders to execute strategies developing and implementing concepts for innovation in marketing and fundraising working cross functionally conducting cross cost benefit analysis and assessment by consultants as needed.
  • Manage budgets to meet strategic, income, and expense goals.
  • Responsible for defining and directing development of data analysis, test, modeling, and channel capabilities.
  • Responsible for working across AARP Foundation and AARP to fully integrate fundraising opportunities.
  • Leads the process of managing data analysis to support the development and tracking of a healthy pipeline of potential donors to the organization, AARP Foundation, and all other organization affiliates within their respective assigned prospective donor pool to ensure future growth.

Qualifications
  • Bachelor's degree required.
  • A minimum of 10+ years related experience in leading a large multi-channel direct response fundraising, including at least 4 years in senior level program and project management or an equivalent combination of training and experience related to the duties of the position.
  • Experience in managing national direct response fundraising programs with a preference for experience in both charitable and advocacy fundraising to include demonstrated experience in market research, direct mail, street fundraising mobile marketing, DRTV, online prospecting and fundraising, segmentation and texting, telemarketing, legacy marketing, mid-level programs and database marketing
  • Experience in directing and implementing strategies to meet current and long-term goals and objectives.
  • Proven ability to collaborate effectively with strong people management expertise, and the capability to influence and lead colleagues at all levels.
  • Experience in working in a large and/or complex environment or with multiple client/programs as well as developing solid strategic working relationships.
  • Must have experience managing revenue and expense budgets, along with expertise in developing business cases.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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