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Direct Mail Jobs in Baltimore, MD (NOW HIRING)

Full Sail Media Design

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Summary Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This position serves as ...

Full Sail Media Design

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Summary Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This position serves as ...

Full Sail Media Co.

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Mail Data Specialist Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This ...

Tnpa

Director of Development

Silver Spring, MD · On-site

$80 - $90/hr

Develops and implements, the annual direct response fundraising plan (both print and online) in conjunction with the direct mail agency partner and the Vice President. * Develops and maintains ...

Moore

Nonprofit Multichannel Copywriter

Lanham, MD · Remote

You'll concept and write across channels (direct mail, email, and other digital media), transforming audience insights into compelling, high-performing direct response fundraising campaigns. You must ...

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Showing results 1-20

All JobsDirect Mail JobsDirect Mail Jobs in Baltimore, MD

Direct Mail information

See Baltimore, MD salary details

$26.8K

$62.2K

$107.8K

How much do direct mail jobs pay per year?

As of Aug 25, 2026, the average yearly pay for direct mail in Baltimore, MD is $62,223.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,200.00 and $81,000.00 per year, depending on experience, location, and employer.

What is a direct mail specialist?

A direct mail specialist is a professional responsible for planning, creating, and managing direct mail marketing campaigns. They work with businesses to design mail pieces, develop target mailing lists, and coordinate the production and distribution of printed materials to reach specific audiences. Their goal is to generate customer interest, increase sales, and build brand awareness using physical mail as a marketing channel. They often analyze campaign results to optimize future mailings and ensure compliance with postal regulations.

What are some common challenges faced by professionals working in direct mail campaigns, and how can they be addressed?

One of the main challenges in direct mail is ensuring your message stands out amid a crowded mailbox and yields a measurable ROI. Professionals often need to balance creativity in design with data-driven targeting to maximize response rates. Addressing these challenges involves staying current with postal regulations, leveraging customer data for personalized content, and continuously testing different formats and offers. Collaborating closely with graphic designers, copywriters, and data analysts is also essential for creating effective campaigns that resonate with the target audience.

What are the key skills and qualifications needed to thrive as a direct mail specialist, and why are they important?

To thrive as a Direct Mail Specialist, you need expertise in marketing strategy, data analysis, and campaign management, usually supported by a background in marketing or communications. Familiarity with customer relationship management (CRM) systems, direct mail automation tools, and postal regulations is important. Strong project management, attention to detail, and communication skills help coordinate with vendors and ensure campaign accuracy. These skills ensure effective targeting, cost efficiency, and successful execution of direct mail campaigns that drive customer engagement.

What is the difference between Direct Mail vs Direct Mail Specialist?

AspectDirect MailDirect Mail Specialist
CredentialsNone specific, often marketing or business backgroundMarketing, communications, or related certifications
Work EnvironmentMarketing firms, print shops, or in-house marketing teamsMarketing agencies, print companies, or corporate marketing departments
Industry UsageUsed broadly as a marketing strategySpecialized role focusing on executing and managing direct mail campaigns

While "Direct Mail" refers to the marketing method itself, the "Direct Mail Specialist" is a role responsible for planning, executing, and managing these campaigns. The specialist ensures targeted mailing lists, design, and delivery are optimized for campaign success.

What companies use direct mail?

Many companies across industries such as retail, healthcare, finance, and real estate use direct mail for marketing and customer outreach. Large corporations often employ direct mail campaigns to target specific audiences, utilizing skills in campaign management and data analysis to improve effectiveness.

What are the most commonly searched types of Direct Mail jobs in Baltimore, MD?

The most popular types of Direct Mail jobs in Baltimore, MD are:

What job categories do people searching Direct Mail jobs in Baltimore, MD look for?

The top searched job categories for Direct Mail jobs in Baltimore, MD are:

What cities near Baltimore, MD are hiring for Direct Mail jobs?

Cities near Baltimore, MD with the most Direct Mail job openings:

Direct Mail jobs near you
Infographic showing various Direct Mail job openings in Baltimore, MD as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 74% In-person, 5% Hybrid, and 21% Remote job distribution, with an average salary of $62,223 per year, or $29.9 per hour.

Mail Data Specialist

Full Sail Media Design

Baltimore, MD • On-site

$17 - $22.50/hr

Full-time

Posted 25 days ago

Job description

MAIL DATA SPECIALIST
JOB DESCRIPTION
Reporting Relationship:
The Mail Data Specialist currently reports directly to the President.
Summary
Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This position serves as the primary coordinator between Sales, Customer Service, Production, Mailing Operations, list providers, and the United States Postal Service to ensure every direct mail campaign is accurate, compliant, cost-effective, and delivered on schedule.
The Mail Data Specialist oversees mailing list acquisition, database processing, presorting, postal documentation, USPS paperwork, and mailing permits while ensuring clients receive the lowest available postage rates whenever possible.
The Mail Data Specialist will serve as the company's internal mailing strategist by advising Account Managers and clients on list selection, segmentation, personalization, postal optimization, and campaign execution to maximize response rates while minimizing postage costs.
This role requires exceptional attention to detail, strong analytical thinking, and the ability to coordinate multiple projects simultaneously in a deadline-driven production environment.
The Mail Data Specialist is:
  • A data steward who understands that the quality of every mailing begins with accurate data.
  • A USPS compliance expert who ensures every mailing meets postal regulations and qualifies for available discounts.
  • Highly organized and capable of managing numerous mailing projects simultaneously.
  • Detail-oriented, recognizing that small data errors can create significant production costs.
  • A problem solver who proactively identifies mailing issues before they impact production schedules.
  • A collaborative partner who works closely with Sales, Customer Service, Production, Purchasing, and Mailing Operations.
  • A continuous learner who remains current on USPS regulations, postal promotions, and mailing technology.
  • Customer focused, recognizing that successful mail delivery directly impacts client satisfaction and campaign performance.
  • Process minded, always seeking opportunities to improve efficiency, reduce postage costs, and eliminate waste.

Requirements
DAY-TO-DAY ACTIVITIES
  • Purchase mailing lists from approved data providers based on client targeting criteria.
  • Process customer-provided mailing lists for production.
  • Remove duplicate records and prepare mailing files for production.
  • Coordinate list hygiene, suppression processing, and merge/purge operations.
  • Prepare postal documentation for all mailing projects.
  • Generate USPS postage statements and required mailing paperwork.
  • Coordinate mailing permits and permit usage.
  • Schedule mail appointments with USPS and other postal facilities.
  • Coordinate mail drop schedules with Production and Shipping.
  • Monitor USPS promotions and identify opportunities to reduce postage costs.
  • Ensure all mailings comply with USPS Domestic Mail Manual regulations.
  • Work with customers to resolve mailing data issues before production.
  • Coordinate with Customer Service to verify mailing quantities, postage estimates, and mailing dates.
  • Communicate with Sales regarding list recommendations, targeting options, and postal savings opportunities.
  • Maintain mailing databases and documentation.
  • Monitor postage balances and coordinate permit replenishment.
  • Maintain relationships with list brokers, data vendors, and USPS Business Mail Entry Units.
  • Troubleshoot returned mail, addressing issues, and postal exceptions.
  • Maintain documentation of mailing procedures and department best practices.
  • Support continuous improvement initiatives throughout the mailing operation.

QUALIFICATIONS
Education & Experience
  • Associate's or Bachelor's degree preferred.
  • Two to five years of experience in direct mail, mailing services, data processing, or print production.
  • Experience working with USPS regulations and Business Mail Entry preferred.
  • Experience using mailing software such as Satori, BCC Software, AccuZIP, or similar systems preferred.

Knowledge & Skills
  • Strong understanding of USPS mailing regulations.
  • Knowledge of NCOA, CASS certification, presorting, and postal discounts.
  • Experience purchasing and processing mailing lists.
  • Strong Microsoft Excel skills.
  • Ability to manipulate and validate large datasets.
  • Excellent organizational and project management skills.
  • Strong attention to detail.
  • Excellent written and verbal communication.
  • Ability to prioritize multiple deadlines.
  • Problem-solving mindset.
  • Commitment to continuous improvement.

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