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Direct Mail Jobs in Maryland (NOW HIRING)

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A well-established direct mail fundraising agency based in McLean, VA, is seeking an experienced Group Director to join our team. We are looking for a motivated, detail-oriented professional with ...

Be Seen First

A well-established direct mail fundraising agency based in McLean, VA, is seeking an experienced Group Director to join our team. We are looking for a motivated, detail-oriented professional with ...

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Summary Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This position serves as ...

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Summary Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This position serves as ...

Mail Data Specialist

Baltimore, MD · On-site

$17 - $22.50/hr

Mail Data Specialist Full Sail Media's Mail Data Specialist is responsible for managing the data, postal compliance, and mailing logistics that drive the company's direct mail operations. This ...

Develops and implements, the annual direct response fundraising plan (both print and online) in conjunction with the direct mail agency partner and the Vice President. * Develops and maintains ...

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Direct Mail information

See Maryland salary details

$26.2K

$60.8K

$105.3K

How much do direct mail jobs pay per year?

As of Aug 25, 2026, the average yearly pay for direct mail in Maryland is $60,776.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,200.00 and $79,100.00 per year, depending on experience, location, and employer.

What is a direct mail specialist?

A direct mail specialist is a professional responsible for planning, creating, and managing direct mail marketing campaigns. They work with businesses to design mail pieces, develop target mailing lists, and coordinate the production and distribution of printed materials to reach specific audiences. Their goal is to generate customer interest, increase sales, and build brand awareness using physical mail as a marketing channel. They often analyze campaign results to optimize future mailings and ensure compliance with postal regulations.

What are some common challenges faced by professionals working in direct mail campaigns, and how can they be addressed?

One of the main challenges in direct mail is ensuring your message stands out amid a crowded mailbox and yields a measurable ROI. Professionals often need to balance creativity in design with data-driven targeting to maximize response rates. Addressing these challenges involves staying current with postal regulations, leveraging customer data for personalized content, and continuously testing different formats and offers. Collaborating closely with graphic designers, copywriters, and data analysts is also essential for creating effective campaigns that resonate with the target audience.

What are the key skills and qualifications needed to thrive as a direct mail specialist, and why are they important?

To thrive as a Direct Mail Specialist, you need expertise in marketing strategy, data analysis, and campaign management, usually supported by a background in marketing or communications. Familiarity with customer relationship management (CRM) systems, direct mail automation tools, and postal regulations is important. Strong project management, attention to detail, and communication skills help coordinate with vendors and ensure campaign accuracy. These skills ensure effective targeting, cost efficiency, and successful execution of direct mail campaigns that drive customer engagement.

What is the difference between Direct Mail vs Direct Mail Specialist?

AspectDirect MailDirect Mail Specialist
CredentialsNone specific, often marketing or business backgroundMarketing, communications, or related certifications
Work EnvironmentMarketing firms, print shops, or in-house marketing teamsMarketing agencies, print companies, or corporate marketing departments
Industry UsageUsed broadly as a marketing strategySpecialized role focusing on executing and managing direct mail campaigns

While "Direct Mail" refers to the marketing method itself, the "Direct Mail Specialist" is a role responsible for planning, executing, and managing these campaigns. The specialist ensures targeted mailing lists, design, and delivery are optimized for campaign success.

What companies use direct mail?

Many companies across industries such as retail, healthcare, finance, and real estate use direct mail for marketing and customer outreach. Large corporations often employ direct mail campaigns to target specific audiences, utilizing skills in campaign management and data analysis to improve effectiveness.

What are the most commonly searched types of Direct Mail jobs in Maryland?

The most popular types of Direct Mail jobs in Maryland are:

What are popular job titles related to Direct Mail jobs in Maryland?

For Direct Mail jobs in Maryland, the most frequently searched job titles are:

What cities in Maryland are hiring for Direct Mail jobs?

Cities in Maryland with the most Direct Mail job openings:

Infographic showing various Direct Mail job openings in Maryland as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 12% Part Time, and 6% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $60,776 per year, or $29.2 per hour.

Group Director - Direct Mail Fundraising

Rockville, MD • On-site

Direct Response Consulting Services
Marketing • 11 - 50 employees

$80K - $105K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

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Job description

A well-established direct mail fundraising agency based in McLean, VA, is seeking an experienced Group Director to join our team. We are looking for a motivated, detail-oriented professional with experience managing direct mail fundraising campaigns and coordinating all aspects of campaign production.

We offer a flexible work schedule (will consider a hybrid schedule), a casual work environment, free parking, and a competitive benefits package that includes CareFirst medical plans, 401(k), Flexible Spending Account (FSA), Health Savings Account (HSA), dental and vision, life insurance, and short- and long-term disability insurance. The ideal candidate will have experience managing multiple direct mail campaigns, collaborating with internal departments, and serving as a trusted advisor to clients.


Key Responsibilities

• Manage direct mail fundraising campaigns from planning through production and delivery.

• Serve as the primary contact for assigned client accounts and build strong client relationships.

• Manage three to four client accounts.

• Coordinate with data processing, mail list, graphics, print/mail production, and caging to ensure projects are completed accurately and on schedule.

• Oversee print and mail production, ensuring quality, accuracy, and adherence to project timelines.

• Collaborate with graphic designers on campaign concepts and creative execution.

• Review proofs, data files, production specifications, and mailing schedules.

• Develop project timelines, monitor budgets, and proactively resolve production issues.

• Interpret and analyze campaign statistics and results.

• Supervise, train, and mentor junior support staff.

• Prioritize multiple projects while maintaining exceptional attention to detail.


Qualifications

• 5+ years of direct mail fundraising or direct mail agency experience.

• Strong knowledge of print and mail production (required and considered the most important qualification).

• Experience managing direct mail data processing, caging, graphics, mail list selection, and client communications.

• Strong analytical skills with the ability to interpret campaign performance and recommend improvements.

• Excellent organizational, project management, and communication skills.

• Ability to manage multiple deadlines in a fast-paced, client-focused environment.

• Proficiency in Microsoft Word and Excel.


Preferred Qualifications

• Experience working with nonprofit fundraising organizations.

• Knowledge of USPS mailing regulations and direct mail production processes.

• Copywriting experience is a plus but not required.

• Experience managing budgets and supervising staff.


Compensation


$80K - $105K Per Year


Salary is commensurate with experience and qualifications. A highly competitive salary will

be offered to candidates with extensive experience managing all aspects of direct mail

fundraising programs and client relationships.