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Direct Mail Manager Jobs in Boston, MA (NOW HIRING)

Kirkwood

Be Seen First

Senior Account Executive - Direct Mail

Wilmington, MA · Remote

$100K - $150K/yr

Create and manage detailed mail plans, including drop dates, budgets, and campaign timing * Lead ... Become a recognized expert in franchise direct marketing programs. * Help expand one of Kirkwood ...

Bright Horizons

Paid Media Manager

Newton Center, MA · Hybrid

$135K - $141K/yr

Direct Mail: Own direct mail strategy and execution * Budget Management: Strategically allocate and manage budgets across paid channels * Collaboration: Partner with vendors and internal teams to ...

JLS Mailing Services

Programmer

Brockton, MA · On-site

... direct mail programming and/or digital document processing · Experience working with above programming languages and reporting software. Knowledge of Racami is a plus · Database management ...

JMG Marketing

Regional Sales Executive

Boston, MA

You should have 5+ years of experience selling direct mail and related direct marketing solutions ... We leverage the General Manager's know-how, the OEM's brand value, and JMG's proprietary data ...

Entyre Care

Growth Marketing Manager

Boston, MA · On-site

$131K/yr

... Direct Mail, Email, print media, television, and public relations events and webinars. • Analyze ... Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google ...

Rosie's Place

Director of Annual Fund

Boston, MA · On-site

Lead the organization's direct mail program, including copy development and management of external vendors. * Design and oversee the delivery of strong fundraising events, gift processing, reporting ...

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All JobsDirect Mail JobsDirect Mail Manager JobsDirect Mail Manager Jobs in Boston, MA

Direct Mail Manager information

See Boston, MA salary details

$29.3K

$68K

$117.9K

How much do direct mail manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for direct mail manager in Boston, MA is $68,032.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,300.00 and $88,500.00 per year, depending on experience, location, and employer.

What is the difference between Direct Mail Manager vs Direct Marketing Coordinator?

AspectDirect Mail ManagerDirect Marketing Coordinator
ResponsibilitiesOversees direct mail campaigns, manages mailing lists, and analyzes campaign performance.Assists in executing direct marketing campaigns, including mail, email, and digital efforts.
Required SkillsProject management, data analysis, communication, and knowledge of mailing processes.Campaign coordination, communication skills, and familiarity with marketing tools.
Work EnvironmentOffice setting, often collaborating with marketing and mailing vendors.Office environment, supporting marketing team activities.
CertificationsOften requires marketing or project management certifications; familiarity with mailing regulations.Less emphasis on certifications; focus on marketing knowledge and coordination skills.

The Direct Mail Manager typically leads and manages direct mail campaigns, requiring strategic oversight and technical knowledge. The Direct Marketing Coordinator supports campaign execution and coordination, focusing on assisting the team. Both roles work closely within marketing teams but differ in scope and responsibility.

What is a direct mail manager?

A direct mail manager is a member of the marketing team who works on direct mail marketing campaigns, which are designed to market a client’s goods or services directly to the consumers with whom they’d like to do business. As a direct mail manager, you are responsible for overseeing design work on various advertising campaigns, like a printed brochure, with the goal of grabbing the attention of the consumers in question. Your duties and responsibilities are high level and include implementing and executing best practices, overseeing a team, and supervising and understanding every facet of a multi-variant campaign.

What does a direct mail manager do?

A Direct Mail Manager is responsible for planning, executing, and optimizing direct mail marketing campaigns for a company or organization. Their duties include overseeing campaign strategy, coordinating with designers and printers, managing mailing lists, monitoring budgets, and analyzing campaign performance. They work to ensure that direct mail efforts effectively reach target audiences and achieve marketing objectives, such as increasing sales or customer engagement. Direct Mail Managers need strong organizational, analytical, and communication skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a direct mail manager, and why are they important?

A Direct Mail Manager needs expertise in marketing strategy, data analysis, and campaign management, often supported by a degree in marketing or communications. Familiarity with CRM platforms, direct mail automation tools, and postal regulations is typically required. Strong organizational skills, attention to detail, and effective communication set successful candidates apart. These skills are crucial for executing targeted campaigns, optimizing response rates, and ensuring compliance within budget and timelines.

What are some common challenges a direct mail manager faces when coordinating large-scale campaigns?

Direct Mail Managers often encounter challenges such as ensuring data accuracy for targeted mailings, managing strict production timelines, and balancing budget constraints with campaign goals. Coordinating with vendors, designers, and analytics teams requires strong organizational skills and attention to detail to avoid costly errors or delays. Additionally, adapting to evolving postal regulations and integrating direct mail efforts with digital marketing strategies are important for maximizing campaign effectiveness.
More about Direct Mail Manager jobs
What are popular job titles related to Direct Mail Manager jobs in Boston, MA? For Direct Mail Manager jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Direct Mail Manager jobs in Boston, MA look for? The top searched job categories for Direct Mail Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Direct Mail Manager jobs? Cities near Boston, MA with the most Direct Mail Manager job openings:
Direct Mail Manager jobs near you
Infographic showing various Direct Mail Manager job openings in Boston, MA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $68,032 per year, or $32.7 per hour.

Senior Account Executive - Direct Mail

Kirkwood

Wilmington, MA • Remote

$100K - $150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

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Job description

Join the Kirkwood Team

Are you a consultative sales professional with experience in direct mail, data-driven marketing, or franchise development programs? Do you enjoy building long-term client relationships while helping businesses grow through strategic marketing solutions?

Kirkwood is seeking a Senior Account Executive to lead and expand our strategic franchise partner program. This unique sales opportunity combines consultative selling, strategic account management, business development, campaign planning, and marketing strategy into a highly visible growth role.

As a trusted advisor, you'll work directly with franchise owners, corporate marketing teams, and internal production specialists to develop and implement targeted direct mail programs that drive customer acquisition, increase brand awareness, and deliver measurable business results. You'll play a key role in expanding Kirkwood's footprint within franchise organizations across the country while helping clients maximize the effectiveness of their local and national direct marketing initiatives.

Key Responsibilities

New Business Development

  • Sell customer acquisition, retention, and growth-focused direct mail programs
  • Lead discovery and on-boarding meetings with prospective clients and newly signed franchisees
  • Identify opportunities to increase franchise participation and expand market penetration
  • Support franchisees with marketing strategies for new territory acquisitions and expansions

Campaign Planning & Execution

  • Conduct ZIP code-level analysis to identify optimal demographic targets
  • Build targeted mailing lists based on geographic and demographic insights
  • Develop and present campaign recommendations aligned with franchisee goals
  • Create and manage detailed mail plans, including drop dates, budgets, and campaign timing
  • Lead creative review meetings and ensure alignment on campaign messaging
  • Transition approved programs to Client Services for production and execution

Client Management & Strategic Support

  • Provide ongoing marketing guidance, strategy, and support to franchisees
  • Maintain strong, consultative relationships with franchise owners and stakeholders
  • Act as a primary point of contact for campaign performance and optimization discussions
  • Work closely with internal teams for program execution

Reporting & Analytics

  • Review mid-year and annual campaign performance reports with franchisees
  • Present performance insights and recommendations to corporate franchise marketing stakeholders
  • Respond to ad hoc reporting and data requests from internal and external partners
  • Track, compile, and submit weekly order reports and mailed volume reports

Collaboration & Communication

  • Partner closely with corporate franchise marketing and internal teams to ensure program alignment
  • Support cross-functional coordination across data, creative, and production teams
  • Attend annual conferences and industry events to strengthen relationships and drive growth

What Success Looks Like

The successful candidate will:

  • Build trusted advisor relationships with franchise owners and corporate marketing teams.
  • Drive measurable revenue growth from both new and existing accounts.
  • Deliver strategic marketing recommendations backed by data and analytics.
  • Collaborate seamlessly with Kirkwood's production, creative, data, and client service teams.
  • Become a recognized expert in franchise direct marketing programs.
  • Help expand one of Kirkwood's fastest-growing business segments.

Qualifications

  • 5+ years of experience in direct mail, direct marketing, or print-related sales
  • Proven ability to prospect, develop, and close new business opportunities
  • Proficiency in the continued development and growth of existing client base
  • Strong analytical skills with the ability to translate data into actionable marketing strategies
  • Experience working with franchise or multi-location business models preferred
  • Excellent communication, presentation, and relationship management skills
  • Highly organized with the ability to manage multiple accounts and timelines
  • Self-starter with a proactive, solutions-oriented mindset

About Kirkwood

Headquartered in Massachusetts, Kirkwood is a rapidly growing marketing execution and communications company that helps organizations bring their brands to life through premium print, targeted direct mail, secure communications, branded environments, warehousing and fulfillment, and promotional products.

Since 1973, Kirkwood has built a reputation for quality, innovation, and exceptional customer service. Organized around five core business pillars, we provide end-to-end marketing execution solutions that support clients from strategy and creative development through manufacturing, fulfillment, distribution, and performance reporting.

Our Core Capabilities Include:

  • Premium Print – Digital, offset, large format, and specialty print manufacturing
  • Targeted Direct Mail – Personalized, compliant, data-driven marketing campaigns
  • Warehousing & Fulfillment – Inventory management, kitting, pick-pack-ship, storefronts, and logistics
  • Branded Environments – Interior signage, environmental graphics, retail experiences, and workplace branding
  • Branded Merchandise – Promotional products, apparel, recognition programs, and corporate gifting

At Kirkwood, we believe our people are our greatest competitive advantage. We foster a collaborative, entrepreneurial culture where initiative is rewarded, ideas are welcomed, and success is shared. As we continue to grow nationally, we're looking for professionals who enjoy solving problems, building relationships, and making an impact.

What We Offer

  • Competitive base salary plus incentive compensation with unlimited cap
  • Medical and dental insurance
  • 401(k) with company match
  • Paid vacation and holidays
  • Short-Term and Long-Term Disability Insurance
  • Professional development and advancement opportunities
  • The opportunity to work with nationally recognized franchise brands
  • A collaborative team environment with significant growth potential