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Direct Mail Manager Jobs in Franklin, MA (NOW HIRING)

JLS Mailing Services

Programmer

Brockton, MA · On-site

... direct mail programming and/or digital document processing · Experience working with above programming languages and reporting software. Knowledge of Racami is a plus · Database management ...

Nhprintmail

Programmer

Brockton, MA · On-site

$85 - $115/hr

... in direct mail programming and/or digital document processing * Experience working with above programming languages and reporting software. Knowledge of Racami is a plus * Database management ...

JMG Marketing

Regional Sales Executive

Boston, MA

You should have 5+ years of experience selling direct mail and related direct marketing solutions ... We leverage the General Manager's know-how, the OEM's brand value, and JMG's proprietary data ...

Managed Staffing

*Marketing Manager

Woonsocket, RI · On-site

Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail ... Oversee management of master product list and act as liaison with cross-functional partners to ...

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Direct Mail Manager information

See Franklin, MA salary details

$27.3K

$63.3K

$109.7K

How much do direct mail manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for direct mail manager in Franklin, MA is $63,296.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $82,400.00 per year, depending on experience, location, and employer.

What is a direct mail manager?

A direct mail manager is a member of the marketing team who works on direct mail marketing campaigns, which are designed to market a client’s goods or services directly to the consumers with whom they’d like to do business. As a direct mail manager, you are responsible for overseeing design work on various advertising campaigns, like a printed brochure, with the goal of grabbing the attention of the consumers in question. Your duties and responsibilities are high level and include implementing and executing best practices, overseeing a team, and supervising and understanding every facet of a multi-variant campaign.

What does a direct mail manager do?

A Direct Mail Manager is responsible for planning, executing, and optimizing direct mail marketing campaigns for a company or organization. Their duties include overseeing campaign strategy, coordinating with designers and printers, managing mailing lists, monitoring budgets, and analyzing campaign performance. They work to ensure that direct mail efforts effectively reach target audiences and achieve marketing objectives, such as increasing sales or customer engagement. Direct Mail Managers need strong organizational, analytical, and communication skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a direct mail manager, and why are they important?

A Direct Mail Manager needs expertise in marketing strategy, data analysis, and campaign management, often supported by a degree in marketing or communications. Familiarity with CRM platforms, direct mail automation tools, and postal regulations is typically required. Strong organizational skills, attention to detail, and effective communication set successful candidates apart. These skills are crucial for executing targeted campaigns, optimizing response rates, and ensuring compliance within budget and timelines.

What are some common challenges a direct mail manager faces when coordinating large-scale campaigns?

Direct Mail Managers often encounter challenges such as ensuring data accuracy for targeted mailings, managing strict production timelines, and balancing budget constraints with campaign goals. Coordinating with vendors, designers, and analytics teams requires strong organizational skills and attention to detail to avoid costly errors or delays. Additionally, adapting to evolving postal regulations and integrating direct mail efforts with digital marketing strategies are important for maximizing campaign effectiveness.

What is the difference between Direct Mail Manager vs Direct Marketing Coordinator?

AspectDirect Mail ManagerDirect Marketing Coordinator
ResponsibilitiesOversees direct mail campaigns, manages mailing lists, and analyzes campaign performance.Assists in executing direct marketing campaigns, including mail, email, and digital efforts.
Required SkillsProject management, data analysis, communication, and knowledge of mailing processes.Campaign coordination, communication skills, and familiarity with marketing tools.
Work EnvironmentOffice setting, often collaborating with marketing and mailing vendors.Office environment, supporting marketing team activities.
CertificationsOften requires marketing or project management certifications; familiarity with mailing regulations.Less emphasis on certifications; focus on marketing knowledge and coordination skills.

The Direct Mail Manager typically leads and manages direct mail campaigns, requiring strategic oversight and technical knowledge. The Direct Marketing Coordinator supports campaign execution and coordination, focusing on assisting the team. Both roles work closely within marketing teams but differ in scope and responsibility.

More about Direct Mail Manager jobs

What job categories do people searching Direct Mail Manager jobs in Franklin, MA look for?

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What cities near Franklin, MA are hiring for Direct Mail Manager jobs?

Cities near Franklin, MA with the most Direct Mail Manager job openings:

Direct Mail Manager jobs near you

Programmer

Brockton, MA • On-site

JLS Mailing Services
Advertising and Public Relations Services • 11 - 50 employees
Learn more about JLS Mailing Servicesexternal

Full-time

Re-posted 5 days ago

Job description

                        Direct Mail Programmer/Digital Document Specialist (April 2021)

 

Type:               Exempt, Full Time, 40 Hours per Week (open to Part Time and Contract)      

Location:         672 Crescent Street, Brockton MA 02032                                                      

Reporting to:   General Manager

 

Primary Duties and Responsibilities:

Essential Job Functions 

· End-to-end processing and programming of customer data files for direct mailing programs

· Converting data files for multiple file types and formats and from various sources (Excel, CSV, Text, DAT, fixed & variable fields, email delivery, SFTP downloads, etc.)

· Execute all direct mail DP functions as required – CASS, NCOA, Merge/Purge, Postal Presorting, Variable Data Programming 

· Utilize direct mail processing and reporting software such as BCC, Planet Press, and Crystal Reports 

· Process supplied graphic files for digital document printing – Adobe/PDF, Word, JPEG, Tiff, Fonts, etc.

· Formatting and QC of print files for digital production – laser letters, inkjet addressing, personalized documents, color (CMYK) and black & white, fonts/font sourcing, graphic image resolution, line density, margins, page layouts, print impositions, variable data placement, window positions, simplex/duplex, crop marks, etc.

· Creates appropriate project documentation such as programming results, print proofs, data output reports, etc.  

 

Basic Qualifications

· Bachelor's degree or equivalent combination of education and experience

· Five or more years of experience in direct mail programming and/or digital document processing

· Experience working with above programming languages and reporting software. Knowledge of Racami is a plus

· Database management experience working with relational databases to facilitate programming software

· Knowledge of USPS postal regulations

· Knowledge of report writing tools such as Crystal Reports or Planet Press

· Proficient in using products in the MS Office Suite – Outlook, Word, Access and Excel

· Proficient in using products in the Adobe Creative Suite of programs

· Ability to process, comprehend, and follow detailed written and verbal instructions

 

Additional Vital Requirements

· Ability to multi-task and troubleshoot in a deadline driven environment

· Team player with constant collaboration with other departments – Account Management, Digital Printing, Mail Production

· Strong written and verbal communication – clear, responsive, proactive, detailed and thorough

· Organized with exceptional attention to detail 

· Self-motivated and ability to work independently, resourcefully, and with minimal supervision

· Conscientious and consistent effort to quickly and accurately complete each task as assigned

· Experienced working under HIPAA Privacy Rules and Protected Health Information security compliance

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