Digital Traffic Manager Jobs in Santa Rosa, CA (NOW HIRING)

The Store Leader is the CEO of their four walls, acting as a proactive business owner who leads with a Day One Mentality. You are responsible for driving profitable growth, protecting the brand's fiscal health, and cultivating a high-performing team of Multipliers. You balance the art of Enlightened Hospitality with the science of P&L Mastery, ensuring that even in your absence, every team member is empowered to drive the same high-level results and excellence that you do. You are a resourceful leader who thrives in navigating Complexity, guiding the business with grit, authenticity, and a Power of Positivity.

• Servant Leadership: Lead with the philosophy that taking care of your team is the first step in taking care of the guest. Foster an environment of psychological safety where every voice matters and courageous feedback is the norm.
• Talent Curation & Multiplication: Actively source and curate a diverse community of talent. Maintain a constant state of recruitment by cultivating a Talent Portfolio of high-potential prospective candidates. You are responsible for identifying high-potential "bench" talent and preparing them for their next step to support brand growth. Your success is measured by your team's ability to replicate your high-level results when you are not in the building.
• Coaching through Complexity: Lead through ambiguity with a firm point of view. Conduct a regular cadence of structured one-on-one sessions with every team member. You lead with constant real-time feedback, demonstrating high-functioning resourcefulness and resolute decision-making, even when scenarios aren't black and white.

• Product & Styling Obsession: Act as the ultimate Brand Ambassador by modeling the Faherty style guide. Foster a team culture that is obsessed with product knowledge, fabrication, and outfitting.
• Tech Fluency: Demonstrate mastery and adaptability across all retail platforms and digital tools. Use technology to streamline operations and enhance the guest journey.
• Visual Strategy: Leverage visual standards as a key operational lever. Ensure the floor layout and product placement are optimized to drive UPT and AOV, translating brand directives into a localized success story that maximizes sell-through.
• Operational Stewardship: You maintain a store that is "Grand Opening Ready" every day. This includes meticulous floor maintenance, a "no-compromise" approach to back-of-house organization, operational excellence, and total inventory integrity.
• Asset Protection & Safety: Maintain "Timeless" standards through rigorous audits and shrinkage control to protect the store's physical assets and fiscal health. Lead with a safety-first mentality, ensuring the well-being of your team and guests. Champion the store's Loss Prevention strategy, training the team on proactive shortage reduction and ensuring all safety compliance standards are met or exceeded.

• Executive Presence: Maintain a professional, composed, and influential presence. You are expected to model the Faherty core values and lead by example in every interaction with the team, guests, and HQ partners.
• Review Readiness: You must maintain a constant state of readiness, able to articulate your store's performance and your team's development through data-driven results to HQ partners with clarity and impact.
• Fiscal Roadmap: You analyze and interpret Profit and Loss (P&L) reports as a strategic roadmap for your business, identifying specific levers that directly impact the bottom line including, but not limited to: margin protection, payroll efficiency,shrink control, and expense management. 
• Data-Driven Pivot: Use merch reporting and analytics to validate your intuition. Pivot your business strategy based on performance insights rather than reacting solely to daily foot traffic.

• The Relational Selling Methodology: Lead the team in the masterful execution of the brand's selling model. You are responsible for ensuring that every guest interaction is grounded in authentic connection, utilizing specific lifestyle discoveries to move beyond a transactional experience and build long-term loyalty
• Strategic Client Insights & Data Integrity: Maintain the highest standard for guest data capture. You are responsible for ensuring that the team records robust, detailed guest profiles within our clienteling platform. Every interaction must be documented with specific, actionable insights-including a minimum of three unique lifestyle facts-to ensure every follow-up is personalized and high-impact.
• Relational Outreach Cadence: Drive a disciplined, high-volume outreach strategy. You are expected to consistently hit or exceed company engagement goals by implementing a rigorous system of team accountability. You must ensure that every associate is not only meeting outreach targets but is doing so with the quality and intentionality required to grow their individual book of business.
• Clienteling ROI: Drive measurable revenue through digital engagement. You must analyze outreach data to ensure a high Repeat Client Rate and meet specific dollar-generated targets, ensuring the team is leveraging every guest insight to drive predictable, long-term growth.
• Omnichannel Ownership: Treat the digital business (SFS/BOPIS) with the same urgency as the physical floor, ensuring a seamless "customer-first" approach.

• Market Ambassadorship: Serve as the primary face of the brand within your community, consistently looking beyond the four walls to identify high-impact networking and hyper-local engagement opportunities. Build and leverage a robust local ecosystem of partners, business owners, community leaders, and influencers. Position the store as a central neighborhood hub and a local bridge for our wholesale partners, ensuring Faherty's brand standards extend to our specialty accounts within the territory.

Strategic Event Planning & Execution: Curate brand-elevating experiences designed to reach new audiences. You are responsible for the end-to-end strategy of in-store and off-site activations, ensuring every event aligns with our Enlightened Hospitality standards and brand aesthetic, and is a deliberate driver of measurable additional traffic. Every event carries a strict ROI requirement. You are held accountable for the "Sky's the Limit" mentality of guest acquisition, ensuring that every event creates a surge in store energy and footfall.

Data-Driven ROI & Performance Reporting: Every event carries a strict ROI requirement. You are responsible for tracking and reporting on specific performance indicators, including:

• Sales Impact: Direct revenue generated during and post-event.

• New Guest Acquisition: The number of first-time shoppers introduced to the brand.

• Data Capture Excellence: Quality and quantity of new client profiles added to the database.

• Conversion of Attendees: Ability to move event attendees into the Appointment Business pipeline.

• Brand Evolution & Strategic Contribution: Act as a key stakeholder in the brand's global growth. You are expected to look beyond your own four walls by leading stretch assignments, participating in cross-functional task forces, and providing field-level insights that influence how Faherty operates. Your leadership is measured not only by your store's performance but by your ability to contribute to the scalable evolution of our fleet-wide standards and internal programs.

• The ADAPT Mindset: You embody our core values: Always Innovate, Day One Mentality, All Together, Power of Positivity, and Timeless.
• Experience: Extensive experience in retail or hospitality leadership with proven P&L accountability and community-based marketing results.
• Exempt Status: This is a salaried, exempt position. Your schedule and commitment are dictated by the needs of the business and the successful execution of the role's responsibilities.
• Scheduling: Success in this role requires a consistent weekend presence to coach the team and drive results during peak hours.To ensure a culture of fairness and peak performance, Store Leaders lead from the front during our busiest weekend windows. In the spirit of reciprocity, we strive to provide one weekend off per month for leaders who consistently maintain a self-sufficient, high-performing "ready-now" bench.
• Open Availability: Must be available to work nights, weekends, and holidays to support the team during peak traffic.

• Dynamic Movement: Ability to stand and walk for the duration of a shift (up to 8+ hours) and maneuver the sales floor and back-of-house areas effectively.
• Technical Maneuverability: Ability to safely climb ladders, reach, bend, and kneel to execute visual merchandising standards and organize inventory.
• Manual Handling: Ability to lift, push, pull, and move boxes or product weighing at least 40 lbs.
• Operational Stamina: Capacity to work in a fast-paced environment that requires quick pivots between guest service, administrative tasks, and physical inventory processing.
• Sensory Awareness: Ability to visually inspect product quality, fabrication, and styling details to model and maintain the Faherty style guide.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we're dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we're committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone - and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively - and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

Always Innovate

Day One Mentality

All Together

Power of Positivity

Timeless

Remain compassionate. Stay focused. Seek joy. Let's make the world a better place.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we're dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we're committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone - and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, ...