ZipRecruiter

Log In

1

Integrated Marketing Manager Jobs in Santa Rosa, CA

Fior Di Sole LLC

Marketing Manager

Napa, CA · On-site

$100K - $125K/yr

Lead integrated marketing strategies across advertising, PR, digital marketing, website, social ... Manage public relations initiatives, including press releases, media outreach, brand storytelling ...

Napa First Street

Senior Marketing Manager

Napa, CA · On-site

$100K - $110K/yr

Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness ... Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated ...

Napa First Street

Senior Marketing Manager

Napa, CA · On-site

Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness ... Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated ...

Napa First Street

Senior Marketing Manager

Napa, CA · On-site

$120 - $180/hr

Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness ... Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated ...

CoralTree Hospitality

Senior Marketing Manager

Napa, CA

$100K - $110K/yr

Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness ... Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated ...

American AgCredit

Regional Marketing Manager

Napa, CA · Hybrid

Works to integrate Terrain with Association events and GTM teams. * Coordinates advertising and ... Manages regional marketing expenses, ensuring adherence to approved budgets, and facilitating ...

2K

Manager, Social Marketing

Novato, CA · On-site

An expert in social marketing, skilled at crafting integrated social marketing strategies across ... Strong team management skills and cross-functional leadership competency, with an understanding of ...

2K

Manager, Social Marketing

Novato, CA · On-site

An expert in social marketing, skilled at crafting integrated social marketing strategies across ... Strong team management skills and cross-functional leadership competency, with an understanding of ...

2K

Manager, Global Social Marketing

Novato, CA

$100K - $135K/yr

An expert in social marketing, skilled at crafting integrated social marketing strategies across ... Strong team management skills and cross-functional leadership competency, with an understanding of ...

next page

Showing results 1-20

All JobsIntegrated Marketing JobsIntegrated Marketing Manager JobsIntegrated Marketing Manager Jobs in Santa Rosa, CA

Integrated Marketing Manager information

See Santa Rosa, CA salary details

$84.2K

$142K

$165.6K

How much do integrated marketing manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for integrated marketing manager in Santa Rosa, CA is $141,989.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,300.00 and $164,000.00 per year, depending on experience, location, and employer.

What is an integrated marketing manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an integrated marketing manager?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

How does an integrated marketing manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

Is an integrated marketing manager a high paying job?

An integrated marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a mid- to high-level marketing role with salaries often exceeding the national average for marketing positions, especially for those with specialized skills in digital marketing, data analysis, and strategic planning.

What are popular job titles related to Integrated Marketing Manager jobs in Santa Rosa, CA?

For Integrated Marketing Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Integrated Marketing Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Integrated Marketing Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Integrated Marketing Manager jobs?

Cities near Santa Rosa, CA with the most Integrated Marketing Manager job openings:

Integrated Marketing Manager jobs near you
Infographic showing various Integrated Marketing Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 73% In-person, 9% Hybrid, and 18% Remote job distribution, with an average salary of $141,989 per year, or $68.3 per hour.

Marketing Manager - Full Time - Petaluma Headquarters

FRIEDMANS HOME IMPROVEMENT

Petaluma, CA • On-site

$106K - $131K/yr

Full-time

Retirement

Re-posted 23 days ago

Job description

Join Friedman's, where our mission is to Deliver the Human Side of Home Improvement. Named a "Best Place to Work" and voted Sonoma County's Best Home Improvement Store 16 years in a row, we're built on a positive, team-oriented culture built on decades of trust and service. At Friedman's Home Improvement, we strive to deliver the Human Side of Home Improvement. We are Born to Connect, Lead, Grow, Serve & Care. We are looking for a strategic and hands-on Marketing Manager who will be responsible for leading people along with the development and execution of integrated marketing initiatives across digital, retail, eCommerce, and brand channels while supporting the company's evolving omnichannel marketing efforts. This strategic leader partners closely with Merchandising, Customer Experience, Store Operations, and creative teams to deliver customer-focused campaigns that support business objectives and drive engagement across channels. The ideal candidate brings a strong retail and eCommerce marketing background, understands creative production processes, has experience leading people and collaborating with Merchant teams. The Marketing Manager excels at improving marketing workflows and leveraging AI-enabled tools to support efficient campaign execution, collaboration, and operational effectiveness.
At Friedman's, you're not just starting a job, you're joining a team that leads, grows, and builds something bigger together. We offer bundled benefits, eligibility for a discretionary bonus, a generous Team Member discount and tuition reimbursement to support your career path.
Essential Duties and Responsibilities:
  • Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
  • Drive the company's transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
  • Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
  • Develop and optimize content strategies that support both brand storytelling and revenue generation
  • Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
  • Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
  • Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
  • Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
  • Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
  • Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture
  • Lead, coach, and develop marketing team members by providing clear direction, performance feedback, professional development support, and opportunities for career growth.
  • Build and foster a high-performing, collaborative team environment focused on accountability, innovation, and continuous improvement.
  • Oversee creative intake, prioritization, approvals, workflow management, and production timelines to ensure projects are completed efficiently and on brand
  • Maintain strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
  • Improve creative operations through scalable systems, templates, documentation, asset management, and AI-assisted workflows
  • Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
  • Own the integrated marketing calendar, aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
  • Manage marketing and creative project workflows to ensure efficient prioritization, execution, and on-time delivery of campaigns and assets
  • Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
  • Lead organizational and workflow improvements that support a scalable, modern marketing function
  • Leverage AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
  • Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Qualifications:
Education: Bachelor's Degree with a focus in marketing, communications, advertising, business, public relations or related field and/or equivalent work experience.
Experience: 5-7 years of progressive marketing experience with strong emphasis in retail, eCommerce, and digital marketing environments, including at least 5 years of people management experience leading and developing high-performing teams.
Knowledge, Skills & Ability:
  • Experience working in retail, home improvement, hardware, consumer goods, lifestyle, or other high-volume consumer-focused industries strongly preferred
  • Experience partnering closely with Merchandising and Merchant teams
  • Experience mentoring or managing creative and content-focused team members including designers, content strategists, digital marketers, or social media specialists
  • Proven experience building, mentoring, and developing teams with demonstrated success supporting career progression and growth for direct reports.
  • Strong leadership and people management skills with the ability to foster accountability, collaboration, and Team Member engagement.
  • Strong understanding of omnichannel retail marketing, customer acquisition, and eCommerce customer journeys
  • Knowledge of production processes including print, signage, photography, video, digital asset production, and creative operations
  • Familiarity with AI-enabled marketing workflows, automation platforms, and emerging digital marketing technologies
  • Strong understanding of digital marketing channels including email, social media, SEO, paid media, analytics, content marketing, and website merchandising
  • Possess analytical skills and strong experience interpreting campaign and customer performance data
  • Effective project management and time management skills that support deadline-driven deliverables in a fast-paced retail environment
  • Strong written and verbal communication, presentation, and cross-functional collaboration skills
  • Self-motivated contributor who works well independently and within a collaborative team environment
  • Ability to own and drive projects from concept through execution and optimization
  • Strategic, creative, and analytical thinker with strong organizational and leadership abilities
  • Detail-oriented and highly organized with the ability to manage multiple priorities simultaneously
  • Experience with marketing and project management platforms such as Google Analytics, Meta Ads, Monday.com, or similar tools
  • Demonstrated technical skills necessary to perform the essential functions of the role

Preferred Qualifications:
  • Experience marketing for a regional or multi-location retail organization
  • Experience supporting seasonal retail planning and promotional campaign management
  • Familiarity with vendor-funded/co-op marketing programs
  • Understanding of DIY, home improvement, contractor, garden, paint, hardware, and/or building materials customer segments
  • Experience helping modernize or restructure marketing organizations in evolving digital environments

What's in Friedman's toolbox for Team Members:
  • Employee discount on all merchandise
  • Store bonus eligibility
  • Team Member of the Quarter opportunities
  • Tuition reimbursement to further career path
  • 401(k)

This is a non-exempt position. Shifts are available in a multitude of full-time and part-time schedules according to a retail schedule of Sunday - Saturday, between 6:00am-9:00pm to meet business needs.
Friedman's Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman's Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.

Apply