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Digital Taxonomy Jobs in Arizona (NOW HIRING)

Digital Asset Coordinator

Phoenix, AZ · On-site +1

$18.53 - $22.29/hr

About The Role We are hiring a Digital Asset Coordinator to join our administrative team in ... Thorough understanding of metadata taxonomy Compensation, Benefits, + Perks * Employee Stock ...

Stabilizes instrumentation across digital channels, runs QA and governance, and enables true end-to ... Focus Areas 1. Instrumentation governance & QA (primary): tracking plan, event taxonomy, specs ...

Proven understanding of digital merchandising disciplines, including search, taxonomy, browse optimization, content strategy, personalization, and customer journey optimization. * Experience ...

Proven understanding of digital merchandising disciplines, including search, taxonomy, browse optimization, content strategy, personalization, and customer journey optimization. * Experience ...

What we are looking for * 10+ years delivering enterprise-scale digital and web solutions.0 * 5+ ... Taxonomy, Metadata, Campaigns, Analytics, Targeting, and Replication. * Strong expertise in AEM ...

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Digital Taxonomy information

What is digital taxonomy?

Digital taxonomy refers to the structured classification and organization of digital assets, information, or data, typically within a digital platform or content management system. It involves creating a system of categories, tags, or metadata to make digital content easier to find, manage, and analyze. Effective digital taxonomy ensures that users can efficiently search for and retrieve information, improving both user experience and business processes. Professionals in this field often work with marketing, data management, or IT teams to develop and maintain these systems.

What are the key skills and qualifications needed to thrive in digital taxonomy?

To thrive in Digital Taxonomy, you need expertise in information architecture, metadata standards, content classification, and a background in library science, information management, or a related field. Familiarity with taxonomy management tools (like PoolParty or Smartlogic), content management systems, and data governance frameworks is highly valued. Strong analytical thinking, attention to detail, and effective communication skills help ensure taxonomies are user-friendly and meet organizational needs. These skills ensure accurate organization, retrieval, and governance of digital assets, which is critical for optimizing content discoverability and business efficiency.

How does a digital taxonomy specialist typically collaborate with cross-functional teams to ensure accurate data categorization?

Digital Taxonomy specialists frequently work alongside product managers, UX designers, content strategists, and developers to create and maintain classification systems that organize digital content effectively. They facilitate workshops, gather feedback from stakeholders, and translate business requirements into structured taxonomies. Regular meetings and clear documentation help ensure everyone is aligned on naming conventions, metadata standards, and tagging processes. This collaborative approach is essential to maintain consistency and usability across digital platforms.

What is the difference between Digital Taxonomy vs Content Strategist?

AspectDigital TaxonomyContent Strategist
Required CredentialsTypically a degree in information science, library science, or related fieldsUsually a background in marketing, communications, or journalism
Work EnvironmentOften in digital libraries, information management, or tech companiesPrimarily in marketing agencies, media companies, or corporate branding teams
Industry UsageUsed in information architecture, data organization, and digital asset managementFocused on content planning, creation, and audience engagement

Digital Taxonomy and Content Strategist roles overlap in digital content management but differ in focus. Digital Taxonomy centers on organizing digital information systematically, while Content Strategists develop content plans to engage audiences. Both roles are vital in digital environments but serve distinct functions within organizations.

How to become a digital taxonomist?

To become a digital taxonomist, develop expertise in information organization, classification, and data management, often through degrees in library science, information science, or related fields. Gaining skills in data analysis, taxonomy tools, and metadata standards, along with practical experience in digital content management, is essential for this role.

What are popular job titles related to Digital Taxonomy jobs in Arizona?

For Digital Taxonomy jobs in Arizona, the most frequently searched job titles are:

What cities in Arizona are hiring for Digital Taxonomy jobs?

Cities in Arizona with the most Digital Taxonomy job openings:

Infographic showing various Digital Taxonomy job openings in Arizona as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution.

Senior Digital Marketing Associate

Western Alliance Bancorporation

Phoenix, AZ • On-site

Full-time

Medical, Dental, Retirement

Posted 12 days ago


Job description

Job Title:
Senior Digital Marketing Associate
Location:
CityScape
What you'll do:
As a Senior Digital Marketing Associate you'll be responsible for the day-to-day management, optimization, and governance of the organization's enterprise website and related digital properties. You will lead content authoring, publishing, maintenance, and quality assurance activities ensuring website content remains accurate, compliant, accessible, and aligned with business objectives and brand standards.
You'll collaborate with stakeholders throughout the organization to gather requirements, prioritize website enhancements, and identify opportunities to improve digital experiences that support business objectives. In this role, You'll use analytics, user behavior insights, SEO best practices, and content performance data to identify optimization and improve customer engagement and conversion outcomes.
You will serve as a key steward of the website platform, managing content workflows, governance process, and publishing standards while supporting ongoing enhancements, releases, and issue resolution.
A critical aspect of this role is to work closely with vendors, agencies, and third-party consultants to support website functionality, optimization initiatives, testing, and ongoing platform enhancement. The Senior Digital Marketing Associate will also lead additional digital initiatives that improve operational efficiency, strengthen customer experience, and advance the organization's digital marketing strategy.
  • Serve as the primary owner of content authoring and publishing across corporate website properties.
  • Oversee website roadmap and backlog. Collaborate with development and IT teams on CMS components, integrations, and enhancements.
  • Define and maintain site architecture, navigation, taxonomy, and user journeys.
  • Leverage CMS capabilities (components, templates, shared content components) to create dynamic, scalable, and reusable content experiences.
  • Ensure all content reflects strong destination storytelling, brand standards, and digital best practices. Maintain content governance and UX/CX standards.
  • Apply Web Content Accessibility Guidelines (WCAG 2.2 AA) to audit, remediate, and maintain accessible web content, and champion accessibility best practices.
  • Support SEO/GEO and AI-search strategies and execution.
  • Optimize conversion pathways across key journeys.
  • Support experimentation and A/B testing initiatives.
  • Help analyze performance metrics and make recommendations. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
  • Contribute or guide light graphic design execution (web assets, landing pages, promotional visuals).
  • Develop training materials and documentation and train marketing team members on digital best practices and standards.
  • May provide leadership, coaching, and work direction to team members and contractors. Direct people-management responsibilities may be assigned based on organization needs.

What you'll need:
  • 5+ years of progressive experience managing enterprise website platforms, including content authoring and governance, digital experience optimization, UX improvements, SEO, analytics, digital accessibility, stakeholder management, and conversion optimization.
  • Experience with CMS platforms such as Sitecore, Drupal, Adobe Experience Manager, or similar.
  • Strong understanding of UX/CX principles.
  • Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices.
  • Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance.
  • Experience managing content governance practices, publishing workflows, quality assurance processes, and cross-functional stakeholder reviews within a regulated or enterprise environment.
  • High school diploma required; Bachelor's degree in related field preferred.
  • Intermediate knowledge of digital marketing management. Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, etc.
  • Entry level to intermediate knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
  • Intermediate skills in personal computer operation, marketing program management, Workfront or other project management tools. Proficiency in writing and editing marketing communications.
  • Intermediate ability to work strategically and tactically in a hands-on/executional capacity.
  • Self-motivated and independent, with the ability to influence others without direct control. Courage to take initiative, pilot and evaluate new program types.
  • Experience using data and metrics to determine key insights to drive improvements.
  • Intermediate speaking and writing communication skills.
  • Occasional travel required.

Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company:
Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands - Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank - that remain part of the company's heritage, as well as AmeriHome Mortgage, a Western Alliance Bank Company.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation