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Digital Strategy Manager Jobs in Dallas, TX (NOW HIRING)

JCPenney

Email Strategy Manager

Dallas, TX · On-site

$80 - $100/hr

Overview Manager, Owned Media Strategy Marketing JCPenney Plano, TX The ... Ability to plan digital strategies and convert into actionable campaigns * Passionate about ...

Deloitte

Technology Strategy Manager

Dallas, TX · On-site

Managing day-to-day client interactions, project plans, deliverables, and team coordination across ... digital and AI transformation. Tech Strategy, part of Strategy Offering, helps clients unlock ...

Aquent

Fraud Analytics & Strategy Manager

Irving, TX · On-site

$64 - $67/hr

... the digital economy and protecting transactions worldwide. This organization stands at the ... fraud strategy, quantitative analytics, or risk management within financial services.

AT&T

Lead Digital Customer Growth

Dallas, TX · On-site

$143K - $215K/yr

Digital Strategy and eCommerce Coordination: Collaborate with cross-functional partners and ... Manage SEO strategy, execution, and performance to ensure the traffic strategy flows into the ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Dallas, TX

Digital Strategy Manager information

See Dallas, TX salary details

$65.3K

$110.5K

$166.2K

How much do digital strategy manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital strategy manager in Dallas, TX is $110,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,600.00 and $134,500.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What are the most commonly searched types of Digital Strategy jobs in Dallas, TX?

The most popular types of Digital Strategy jobs in Dallas, TX are:

What are popular job titles related to Digital Strategy Manager jobs in Dallas, TX?

For Digital Strategy Manager jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Manager jobs in Dallas, TX look for?

The top searched job categories for Digital Strategy Manager jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Digital Strategy Manager jobs?

Cities near Dallas, TX with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $110,525 per year, or $53.1 per hour.

Email Strategy Manager

JCPenney

Dallas, TX • On-site

$80 - $100/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

JCPenney rating

5.6

Company rating: 5.6 out of 10

Based on 684 frontline employees who took The Breakroom Quiz

14th of 21 rated department stores

Job description

Overview

Manager, Owned Media Strategy

Marketing

JCPenney

Plano, TX

The StrategyManagerwillfacilitateand traffic theday-to-dayexecution of the overall owned media marketing planvia email,SMS,andapppush.This individual willassistin cross channel strategy, performance reporting,and communicate with internal and external marketing partners to ensure all aspects of the strategy are executed efficiently and on time. Additionally, this individualmaintainsa current understanding of email,SMS,andapppushbest practices and applies them to the execution of our campaigns.The position will report to the Senior Manager, Owned Media Strategy.

Primary Responsibilities:
  • Partner with Product Marketing,Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels(email,SMS,adapppush)
  • Review/approve email briefs prior to kick-off
  • Lead creative kick off and audit of email campaigns
  • Lead personalization efforts including tracking of projects from kickoff to completion
  • Pull andinterpretemail analytics and data
  • Leverage data to prioritize initiatives, buildprojectionsand select audience segments
  • Review and approve email subject lines and app messages
  • Project manage special projectsbased onbusiness priorities
  • SupportSr.Manager inmaintainingrelationships withloyalty,site merchants,creative, coding,e-commerceand IT
  • Stay up to date on the latest email marketing trends and industry best practices
Core Competencies & Accomplishments:
  • Bachelor’s degreerequired
  • 2-4 years’ experience in marketing; retail marketing setting preferred
  • Ability to plan digital strategies and convert into actionable campaigns
  • Passionate about marketing and understands email/app/SMSmarketing concepts
  • Strong communicationskills; both oral and written
  • Ability to manage projects
  • Ability to work independently, while also functioning and contributing as part of a team
  • Strong attention to detail and accuracy
  • Proactive, energetic,inquiringand investigative mind
  • Experience setting up data and reporting structuresutilizingmultiple tools within the MS Office Suite(i.e.visualizing data in excel using hosted files onSharePoint; data manipulation, macros,chartsand pivot tables)
  • Experience withAttentiveis a plus
What you get:

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.

Pay Range

USD $69,000.00 - USD $115,000.00 /Yr.

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