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Digital Strategy Manager Jobs in Dallas, TX (NOW HIRING)

JCPenney

Email Strategy Manager

Dallas, TX · On-site

$69K/yr

Overview Manager, Owned Media Strategy Marketing JCPenney Plano, TX The Strategy Manager will ... Ability to plan digital strategies and convert into actionable campaigns * Passionate about ...

Deloitte

Business Strategy Manager

Dallas, TX · On-site

The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...

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$110.5K

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How much do digital strategy manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital strategy manager in Dallas, TX is $110,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,600.00 and $134,500.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What are the most commonly searched types of Digital Strategy jobs in Dallas, TX?

The most popular types of Digital Strategy jobs in Dallas, TX are:

What are popular job titles related to Digital Strategy Manager jobs in Dallas, TX?

For Digital Strategy Manager jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Manager jobs in Dallas, TX look for?

The top searched job categories for Digital Strategy Manager jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Digital Strategy Manager jobs?

Cities near Dallas, TX with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $110,525 per year, or $53.1 per hour.

Digital Fundraising Strategy Lead

American Heart Association

Dallas, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

American Heart Association rating

8.7

Company rating: 8.7 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

44th of 786 rated non-profit organizations

Job description

Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. This is a remote and flexible location position.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.
Responsibilities
This role leads the development of compelling digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors. This position serves as the organization's subject matter expert for digital campaign performance, leveraging analytics and audience insights to continuously optimize engagement, fundraising outcomes, and participant experiences. The Digital Content Lead collaborates closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.
Digital Campaign Strategy & Execution
  • Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
  • Manage the creation and production of digital content, including:
    • Email copy and design
    • Digital advertising assets
    • Video and audio content
    • SMS and mobile messaging
    • Social messaging content
  • Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launch.
  • Partner with internal teams and external vendors to execute innovative digital engagement strategies.
  • Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.

Channel Management
Oversee and optimize communications across the following platforms:
  • Salesforce Marketing Cloud Journeys
  • Salesforce Marketing Cloud Email Campaigns
  • SMS/Text Messaging Platforms (including 360SMS preferred)
  • Facebook Messenger
  • Paid Media Platforms
  • Emerging digital engagement channels as appropriate

Analytics, Reporting & Optimization
The ideal candidate is highly analytical, data-driven, and passionate about using insights to improve performance.
  • Continuously monitor campaign performance and identify opportunities for optimization.
  • Analyze engagement, conversion, fundraising, and retention metrics across all digital channels.
  • Develop and distribute campaign performance reports, including:
    • Journey-level reporting
    • Email performance analysis
    • Paid media performance analysis
    • Ad hoc campaign reporting
  • Synthesize findings into actionable recommendations and present performance insights to stakeholders.
  • Conduct year-over-year and season-over-season analyses to uncover trends, opportunities, and best practices.
  • Create, analyze, and distribute monthly and seasonal participant survey reports.
  • Facilitate discussions with fundraising teams to review findings and recommend strategic improvements.
  • Utilize Google Analytics, Marketing Cloud reporting tools, and other analytics platforms to measure success and guide decision-making.

Qualifications
  • Bachelor's degree or equivalent.
  • Three (3) years minimum of prior related experience. 5-7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
  • Experience working within or strong understanding of nonprofit and fundraising environments.
  • Demonstrated ability to develop and execute strategic digital marketing plans.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Ability to adapt strategies quickly based on performance data and changing business needs.

Technical Skills
Experience with the following platforms and tools:
  • Salesforce Marketing Cloud
  • Google Analytics
  • Tableau
  • Figma
  • Canva
  • Asana
  • Microsoft Office Suite

Preferred
  • Experience with peer-to-peer fundraising programs.
  • Experience managing paid media campaigns and agency/vendor relationships.
  • Experience with Salesforce CRM.
  • Experience with 360SMS or similar SMS marketing platforms.
  • Knowledge of donor and participant lifecycle marketing strategies.
  • Experience working in a fast-paced, highly collaborative environment.
  • Ability to work independently while effectively managing competing priorities.
  • Demonstrated expertise across multiple facets of digital fundraising, including acquisition, engagement, stewardship, retention, and conversion optimization.

Compensation & Benefits
The expected pay range is $105,000 - $115,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
  • Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
  • Performance and Recognition - You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
  • Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  • Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  • Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.
This position not a match with your skills? Click here to see other opportunities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#LI-Remote

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About American Heart Association

Sourced by ZipRecruiter

\#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

Industry

Health care and social assistance

Company size

1,001 - 5,000 Employees

Headquarters location

Dallas, TX, US

Year founded

1924

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