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Digital Program Director Jobs in Detroit, MI (NOW HIRING)

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Digital Deputy Director

Dearborn, MI · Hybrid

Marketing and Communications o Digital Job Summary: Under limited supervision, the Deputy Director ... Assists with grant writing, analyzes staffing needs, monitors financial and program performance and ...

ACCESS

Digital Deputy Director

Dearborn, MI · On-site

Marketing and Communications o Digital Job Summary: Under limited supervision, the Deputy Director ... Assists with grant writing, analyzes staffing needs, monitors financial and program performance and ...

KBTS Technologies Inc

Sr. Digital Strategist

Detroit, MI · On-site

$75K - $86K/yr

DIRECT CLIENT: Sr. Digital Strategist Duration: 12+ months Location: Detroit, MI Rate: $doe/hr W2 ... programs, and enterprise goals to ensure alignment of digital strategies and initiatives. · ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Detroit, MI

Digital Program Director information

See Detroit, MI salary details

$66.8K

$94.2K

$127.7K

How much do digital program director jobs pay per year?

As of Aug 25, 2026, the average yearly pay for digital program director in Detroit, MI is $94,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $115,300.00 per year, depending on experience, location, and employer.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Detroit, MI?

The most popular types of Digital Program jobs in Detroit, MI are:

What are popular job titles related to Digital Program Director jobs in Detroit, MI?

For Digital Program Director jobs in Detroit, MI, the most frequently searched job titles are:

What job categories do people searching Digital Program Director jobs in Detroit, MI look for?

The top searched job categories for Digital Program Director jobs in Detroit, MI are:

What cities near Detroit, MI are hiring for Digital Program Director jobs?

Cities near Detroit, MI with the most Digital Program Director job openings:

Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Detroit, MI as of July 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $94,206 per year, or $45.3 per hour.

Program Director | Trade Shows

Dearborn, MI • On-site

Jackson-Dawson
See more jobs at Jackson-Dawsonexternal

$120 - $170/hr

Other

Posted 18 days ago

Job description

Program Director | Trade Shows

Regular Full Time Dearborn, MI, US

Overview

The Program Director will lead the strategic development, execution, and performance of large-scale automotive trade shows and experiential programs. This role is responsible for delivering best-in-class brand experiences that drive engagement, support product launches, and align with broader marketing and business objectives.

This is a high-visibility leadership role with direct impact on how automotive brands engage with global audiences. The Program Director will shape flagship experiences that define brand perception and drive business results.

Work Environment

Hybrid, (3 days per week in Dearborn, MI)

Responsibilities
  • Own end-to-end program leadership for national and international auto shows, industry events, and experiential activations.
  • Translate brand, product, and business objectives into innovative, high-impact trade show strategies and experiences.
  • Lead cross-functional teams including creative, production, logistics, digital, and client stakeholders.
  • Serve as primary client partner, ensuring alignment, communication, and delivery against expectations.
  • Oversee program budgets (often multi-million dollar), forecasting, and cost control while maximizing ROI.
  • Manage external vendors, agencies, fabrication partners, and show organizers.
  • Develop and execute integrated timelines, ensuring flawless execution across all program phases.
  • Establish KPIs and measurement frameworks to evaluate event performance and business impact.
  • Identify opportunities for innovation, including digital integration, immersive technologies, and sustainability initiatives.
  • Mentor and lead internal teams, fostering a high-performance, collaborative culture.
Qualifications
  • 10+ years of experience in experiential marketing, event production, or trade show program management.
  • Proven leadership experience managing large-scale, complex automotive or OEM-related programs.
  • Strong understanding of automotive industry dynamics, product cycles, and brand positioning.
  • Demonstrated ability to manage large budgets and deliver programs on time and within scope.
  • Exceptional client management and executive communication skills.
  • Experience leading cross-functional teams and external partners in fast-paced environments.
  • Willingness to travel extensively (domestic and international).
Preferred Experience
  • Background working with automotive OEMs or Tier 1 suppliers.
  • Experience with global auto shows (e.g., Detroit, LA, CES).
  • Familiarity with emerging experiential technologies (AR/VR, digital retail, interactive displays).
  • Agency and/or in-house brand experience.
Success Metrics
  • Delivery of high-impact, on-brand trade show experiences.
  • Measurable improvements in engagement, lead generation, and brand perception.
  • Program execution within budget and timeline constraints.
  • Client satisfaction and long-term partnership growth.
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