Digital Program Director Jobs in Covington, KY (NOW HIRING)

THE OPPORTUNITY

Help Schools Build Stronger Readers

Scholastic is seeking motivated New Business Sales Consultants (NBC) to help expand access to our Book Fair programs. In this role, you will be the first point of contact with prospective schools and organizations, introducing educators and leaders to our programs that support student learning and literacy development.

We are seeking individuals that can support territories in the Western United States and the Mountain and Pacific Time Zones. Primary responsibility will be to service schools in those regions and work schedules could be set based on those needs.

Scholastic Book Fairs are wondrous in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic's greater mission to use the power of books for the betterment of all kids, Fairs bring entire communities together.

We're here to deliver an experience that inspires kids toward greatness. In everything we do, we are committed to ensuring every kid, parent, caregiver, teen/tween, book fair organizer, and Employee feels seen, respected, and welcome as part of the Scholastic Book Fairs family.

If you enjoy connecting with people, uncovering opportunities, and contributing to meaningful educational outcomes, this is an opportunity to build a career in sales while supporting Scholastic's mission of helping children become lifelong readers and learners.

Successful New Business Consultants are resilient with strong internal motivation. They are goal oriented and able to organize and plan their day to ensure progress toward daily and weekly targets. They are team players who have a strong attention to detail and ability to adapt to fast moving environments.

These full-time hourly positions offer medical, dental and vision benefits, a Paid Time Off program that includes vacation, personal and sick time, a generous 50% off discount on Scholastic merchandise, 401k with a company match, and the possibility of summers off.

The anticipated start date for the next onboarding/training class is August 31, 2026.

The hourly base range for this position is $24 to $26 per hour.

In addition to the base hourly rate, Scholastic offers a Sales Compensation program which includes the opportunity to earn seasonal and annual incentives.

RESPONSIBILITIES

What You'll Do

• Conduct high-volume outbound phone outreach to schools, districts, and organizations, working leads generated through marketing campaigns including email and digital programs.
• Introduce Scholastic Book Fairs to decision-makers such as administrators, literacy coordinators, and program directors.
• Lead initial discovery conversations to understand program needs, funding sources, timelines, and decision processes.
• Qualify leads based on defined criteria to identify strong sales opportunities.
• Track and document outreach activity and insights in the CRM system.
• Partner with Inside Sales Representatives to ensure smooth handoffs and coordinated follow-up.
• Meet or exceed activity, lead generation, and pipeline goals.

Why Join Scholastic?

Opportunity to build a career in sales with a mission-driven organization
Work with products that support literacy and learning for students
Collaborative and supportive inside sales team environment
Exposure to multiple education solutions and markets
Professional development and career growth opportunities
Thank you for your consideration in choosing Scholastic.

JOB REQUIREMENTS

• Bachelor's degree or equivalent relevant experience in Business Administration, Management, Marketing, or related field.
• Minimum of three (3) years of proven successful sales experience in district/territory sales, event management, personal selling, and customer service with noted leadership ability and qualities demonstrated.
• Proficiency with MS Office software; experience with Sales Automation, Customer Relationship Management or Web-based software programs.
• Familiarization with children's literature, Book Fairs, and school activities desired.
• Ability to execute a vision, manage multiple priorities, and achieve results.
• Strong oral and written communication skills, including oral presentation skills.
• Outstanding interpersonal and relationship-building skills with peers, superiors (across functions and throughout the company), and customers.
• Proficient in marketing and merchandising strategy and execution.
  

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

EEO is the Law Poster

EEO Scholastic Policy Statement

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