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Digital Product Manager Jobs in Baton Rouge, LA (NOW HIRING)

ABB

Global Product Manager - Transformers

LA · On-site +1

As the Global Product Manager for Low Voltage Dry Type Transformers, you will have the opportunity ... The Division offers integrated digital technologies to control HVAC, lighting, shutters, and ...

New

b1BANK

Senior Manager, Product Marketing

Baton Rouge, LA · On-site

$120 - $180/hr

Senior Manager, Product Marketing Full-Time Professional Baton Rouge, LA, US 3 days ago Requisition ... Collaborate with Retail, Commercial, Digital, Compliance, Legal, and Operations to ensure alignment ...

b1BANK

Senior Manager, Product Marketing

Baton Rouge, LA · Remote

$123K - $162K/yr

Summary The Senior Manager, Product Marketing is responsible for how b1BANK commercializes its ... Collaborate with Retail, Commercial, Digital, Compliance, Legal, and Operations to ensure alignment ...

State of Louisiana

DIGITAL MEDIA SPECIALIST

Baton Rouge, LA · On-site

$65K - $75K/yr

Knowledge of social media management, digital content development, and multimedia production. * Ability to provide audiovisual support for meetings and events. PREFERRED QUALIFICATIONS Preference may ...

Varsity Tutors

Digital Media Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design ... digital workflow management. Guides students through creating graphics for social platforms ...

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All JobsDigital Product JobsDigital Product Manager JobsDigital Product Manager Jobs in Baton Rouge, LA

Digital Product Manager information

See Baton Rouge, LA salary details

$52.3K

$127.9K

$210.3K

How much do digital product manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for digital product manager in Baton Rouge, LA is $127,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,900.00 and $170,000.00 per year, depending on experience, location, and employer.

What skills and qualifications are needed to thrive as a digital product manager?

To thrive as a Digital Product Manager, you need expertise in product lifecycle management, user experience design, and market analysis, often supported by a degree in business, technology, or a related field. Familiarity with Agile methodologies, product management tools like Jira or Trello, and analytics platforms such as Google Analytics is typically required. Strong communication, leadership, and stakeholder management skills help set exceptional candidates apart. These abilities are crucial for delivering successful digital products that align with business goals and user needs in a competitive market.

How to become a digital product manager?

To become a digital product manager, candidates typically need a combination of a relevant bachelor's degree, such as in business, computer science, or engineering, and experience in product development, project management, or related fields. Developing skills in user experience, data analysis, and tools like Agile or Scrum is also important, along with obtaining certifications such as Certified Scrum Product Owner (CSPO) or Pragmatic Product Management. Gaining practical experience through internships or managing digital projects helps build the necessary expertise for this role.

What is the difference between Digital Product Manager vs Product Owner?

AspectDigital Product ManagerProduct Owner
ResponsibilitiesOversees digital product strategy, roadmap, and lifecycle management across multiple platforms.Defines product backlog, prioritizes features, and ensures development aligns with user needs.
FocusStrategic planning and cross-functional coordination for digital products.Detailed feature development and backlog management.
Work EnvironmentCollaborates with marketing, design, and development teams in a digital context.Works closely with development teams and stakeholders to deliver specific features.
Common UsageUsed in organizations managing complex digital products and platforms.Common in Agile teams focusing on product development cycles.

The Digital Product Manager and Product Owner roles often overlap but differ mainly in scope. The Digital Product Manager handles broader strategy and lifecycle management, while the Product Owner focuses on backlog and feature prioritization. Both roles require strong communication skills and a good understanding of digital products, but their day-to-day tasks and strategic influence vary.

What does a digital product manager do?

A Digital Product Manager oversees the development, launch, and continuous improvement of digital products such as apps, websites, or software platforms. They work closely with cross-functional teams including designers, developers, marketers, and stakeholders to define product vision, strategy, and requirements. Their responsibilities often include conducting market research, gathering user feedback, prioritizing features, and ensuring that the product meets business goals and user needs. Digital Product Managers play a key role in guiding a product from idea to launch and beyond.

What is the role of a digital product manager?

A digital product manager oversees the development and lifecycle of digital products, such as websites and mobile apps, ensuring they meet user needs and business goals. They coordinate cross-functional teams, prioritize features, and use data analytics to improve product performance and user experience.

How does a digital product manager typically collaborate with cross-functional teams during the product development lifecycle?

Digital Product Managers work closely with cross-functional teams, including designers, engineers, marketers, and data analysts, to guide a product from concept to launch. They facilitate communication by translating business objectives into actionable tasks and ensuring alignment on project goals and timelines. Regular meetings, such as sprint planning and stand-ups, are common to track progress and resolve blockers. Effective collaboration is essential for timely product delivery, user-centric design, and ongoing iteration based on feedback.

How much do digital product managers earn?

Digital product managers typically earn a median annual salary ranging from $90,000 to $140,000, depending on experience, location, and industry. Senior roles or those in high-demand markets can offer higher compensation, often including bonuses and stock options. Strong skills in project management, data analysis, and familiarity with tools like Agile or Scrum can influence earning potential.
More about Digital Product Manager jobs
What are the most commonly searched types of Digital Product jobs in Baton Rouge, LA? The most popular types of Digital Product jobs in Baton Rouge, LA are:
What job categories do people searching Digital Product Manager jobs in Baton Rouge, LA look for? The top searched job categories for Digital Product Manager jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Digital Product Manager jobs? Cities near Baton Rouge, LA with the most Digital Product Manager job openings:
Digital Product Manager jobs near you
Infographic showing various Digital Product Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $127,912 per year, or $61.5 per hour.

Digital Product Manager

Louisiana Health Service And Indemnity Company

Baton Rouge, LA • On-site

Full-time

Posted 12 days ago

Job description

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with us.

Residency in or relocation to Louisiana is preferred for all positions.

POSITION PURPOSE

The Digital Product Manager is responsible for the capture and ideation of business requirements and digital product strategy and overall management of digital product lifecycles. This position collaborates with other teams and business stakeholders and guides development teams in tackling complex and challenging problems to enhance the members' digital experience by offering innovative solutions. Accountable for complying with all laws and regulations associated with duties and responsibilities.

NATURE AND SCOPE

  • This role reports to this job: DIRECTOR, DIGITAL PRODUCT MANAGEMENT
  • Necessary Contacts: To do this job effectively the incumbent has to be in contact with all levels of Blue Cross management, Marketing personnel, vendors, Strategic Communications staff as well as key subject matter experts both internal and external

QUALIFICATIONS
Education

  • Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related field required.
  • Four years of related experience can be used in lieu of a Bachelor's degree.

Work Experience

  • 5 years relevant business experience, including 3 or more years in a digital function required
  • Demonstrated solid business acumen combined with strong technical foundations and effective people management abilities to create and sustain an environment to succeed.
  • Epic Systems Suite of Applications experience preferred
  • 3 years of Working knowledge of Digital experiences across Enterprise and Healthcare products and services preferred
  • Experience with program planning across portfolios, programs, and departments (Lean Portfolio Management) preferred
  • Experience leading and working in an agile environment (SAFe) preferred
  • Experience working directly with IT, Marketing, Enterprise Information Management preferred
  • Technical knowledge & experience with the following: Personalization MarTech platform (CMS, Target, etc.) APIs Mobile (Responsive & Native) preferred

Skills and Abilities

  • Proficient knowledge of Project Management/agile scrum process, agile product owner role and digital product management.
  • Proficient knowledge of data analysis and research techniques.
  • Ability to effectively communicate, both orally and in writing, to executive leadership, driving accountability and sense of urgency.
  • Ability to excel in a dynamic environment with shifting priorities and a high degree. of independence.

Licenses and Certifications

  • None Required

ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS

  • Accountable for strategic leadership of one or more engineering teams in a matrixed reporting model.
  • Defines and develops digital product strategy towards delivering a best-in-class technology solution.
  • Develops digital product roadmaps, business cases, epics, features, reports, acceptance criteria, and business outcome hypotheses
  • Ensures product and servicing plans and goals are met, as applicable.
  • Responsible for digital product management activities for a product group.
  • Works with development teams and project management resources to ensure optimum efficiency and effective delivery.
  • Create and adjust digital product strategy and adjust strategies for one or more product groups.
  • Oversees the development and maintenance of Product requirement backlogs.
  • Responsible for building stakeholder relationships across the company and proactively identifying business needs
  • Applies expertise in state-of-the-art digital technologies.
  • Employs design thinking to bring world class experiences to market across multiple touch points.
  • Improves the overall work of engineering teams by injecting strategic and innovative thinking in digital product and service solutions.
  • Leads team in implementing data driven and user centered methodologies to optimize digital experiences across dotcom, mobile and emerging platforms to drive KPIs.
  • Leads team in developing best in class processes to collect data, customer and stakeholder feedback, derive insights, and inform product decisions.
  • Collaborates with and influences senior leaders, product managers, developers, vendors, designers and other stake holders to ensure successful product strategies.

Additional Accountabilities and Essential Functions
The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions

  • Perform other job-related duties as assigned, within your scope of responsibilities.
  • Job duties are performed in a normal and clean office environment with normal noise levels.
  • Work is predominately done while standing or sitting.
  • The ability to comprehend, document, calculate, visualize, and analyze are required.

An Equal Opportunity Employer

All internal employees please apply through Workday Careers.

PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)

Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account.

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact recruiting@bcbsla.com for assistance.

In support of our mission to improve the health and lives of Louisianians, we encourage the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free.

We perform background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, we are a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.

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