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Digital Product Analyst Jobs (NOW HIRING)

The ideal candidate combines digital product management or business analysis experience with strong knowledge of websites, content management systems, Agile delivery, and stakeholder communication.

With partners, define and analyze key performance indicators to measure the success of products ... Experience working with digital platforms, guest interfaces, or mobile experiences. * Ability to ...

$32/hr

Support a Multifamily Digital Product team by serving as a junior Product Analyst and contributing to Agile product delivery activities. * Facilitate communication between business stakeholders and ...

With partners, define and analyze key performance indicators to measure the success of products ... Experience working with digital platforms, guest interfaces, or mobile experiences. * Ability to ...

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Digital Product Analyst information

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How much do digital product analyst jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for digital product analyst in the United States is $46.66, according to ZipRecruiter salary data. Most workers in this role earn between $33.17 and $57.69 per hour, depending on experience, location, and employer.

What does a digital product analyst do?

A Digital Product Analyst is responsible for analyzing data related to digital products, such as websites, apps, or digital services, to help improve their performance and user experience. They use analytics tools to track user behavior, identify trends, and generate insights that inform product decisions. Their work supports product managers and development teams by providing recommendations for enhancements, feature development, and resolving issues. Ultimately, they help ensure that digital products meet business goals and user needs.

How does a digital product analyst typically collaborate with cross-functional teams to improve digital products?

Digital Product Analysts work closely with product managers, UX/UI designers, developers, and marketing teams to gather and interpret data that informs product decisions. They often participate in regular meetings, contribute to sprint planning, and share insights from user behavior analytics and A/B testing. Their analyses help prioritize features, identify pain points in the user journey, and measure the success of new releases. Effective collaboration and clear communication are key, as their recommendations directly impact product strategy and user experience.

What are the key skills and qualifications needed to thrive as a digital product analyst, and why are they important?

To thrive as a Digital Product Analyst, you need strong analytical abilities, experience with data analysis, and a background in business or computer science. Proficiency with tools like Google Analytics, SQL, A/B testing platforms, and data visualization software is typically required, along with certifications in analytics or product management being advantageous. Excellent communication, critical thinking, and collaborative skills help you translate data insights into actionable product improvements and work effectively with cross-functional teams. These skills are crucial for driving data-informed decisions that enhance product performance and user experience.

What is the difference between Digital Product Analyst vs Digital Marketing Analyst?

AspectDigital Product AnalystDigital Marketing Analyst
Required SkillsData analysis, product lifecycle, user behaviorMarketing metrics, campaign analysis, SEO/SEM
Work EnvironmentProduct teams, tech companies, SaaS firmsMarketing departments, advertising agencies
Common CertificationsGoogle Analytics, SQL, Product Management certificationsGoogle Ads, HubSpot, Analytics certifications

The Digital Product Analyst focuses on analyzing user data to improve product features and user experience, working closely with product teams. In contrast, the Digital Marketing Analyst concentrates on marketing campaigns and digital advertising performance. Both roles require data analysis skills and often use similar tools, but their primary objectives and work environments differ.

What is a digital product analyst's salary?

The average salary for a digital product analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Professionals in this role often have skills in data analysis, user experience, and tools like SQL or Tableau, which can influence compensation levels.
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What are popular job titles related to Digital Product Analyst jobs?

For Digital Product Analyst jobs, the most frequently searched job titles are:

Infographic showing various Digital Product Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 78% Full Time, 18% Part Time, 2% Contract, and 1% Nights. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $97,052 per year, or $46.7 per hour.

Sr. Analyst, Web Products

Chicago, IL • Remote

$45 - $55/hr

Contractor

Medical, Dental, Vision, Retirement

Re-posted 16 days ago


Job description

Job Title: Senior Web Product Analyst

Industry: Financial Services

Location (City, State): Chicago, IL - 4 days onsite

Assignment Type: Contract Potential to Hire

Pay: $45.00 – $55.00 / Per Hour

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is an established financial services organization investing in the growth and modernization of its digital platforms. The company is focused on delivering secure, compliant, and user-friendly online experiences for clients, prospective customers, and internal business partners.

This role joins a collaborative Product Management organization that works closely with Marketing, Technology, Information Security, Compliance, Legal, and external vendors.

Job Description:

We are seeking a Senior Web Product Analyst to support the strategy, delivery, and continuous improvement of a portfolio of corporate websites and digital experiences. This individual will serve as a key connection point between business stakeholders and technical delivery teams, helping turn digital needs into clear requirements, prioritized user stories, and successful product releases.

The role will manage day-to-day web product activities, including backlog refinement, website enhancements, content management capabilities, integrations, testing, release coordination, and production support. The ideal candidate combines digital product management or business analysis experience with strong knowledge of websites, content management systems, Agile delivery, and stakeholder communication.

This is an immediate contract need supporting an active digital product roadmap. The position should be viewed as a contract opportunity rather than a guaranteed contract-to-hire role.

Key Responsibilities:

  • Support the development and execution of the product strategy and roadmap for enterprise websites and related digital tools.
  • Partner with Marketing, Technology, Compliance, Information Security, Legal, and business teams to define product needs and delivery priorities.
  • Lead requirements-gathering discussions and convert business objectives into detailed user stories, acceptance criteria, and functional requirements.
  • Maintain and prioritize the product backlog based on business value, technical dependencies, regulatory needs, and available resources.
  • Coordinate sprint planning, backlog refinement, release planning, and other Agile product management activities.
  • Manage enhancements involving website functionality, content workflows, forms, search tools, plugins, APIs, and third-party integrations.
  • Work with engineering teams and vendors to coordinate testing, production releases, and post-deployment validation.
  • Organize and support user acceptance testing, document results, and confirm that delivered functionality meets business expectations.
  • Monitor website performance, digital engagement, user feedback, and adoption trends to identify improvement opportunities.
  • Help ensure digital experiences meet accessibility, cybersecurity, privacy, SEO, performance, and regulatory standards.
  • Track project status, delivery timelines, risks, dependencies, and decisions while keeping stakeholders informed.
  • Support issue triage and coordinate the resolution of production defects or website-related concerns.
  • Maintain product documentation, release notes, process materials, business requirements, and governance records.
  • Assist with evaluating new digital capabilities, content technologies, marketing tools, and web platform enhancements.
  • Balance competing stakeholder requests while maintaining alignment with the broader product roadmap.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related discipline.
  • At least 5 years of experience in digital product management, web product management, business analysis, product ownership, or a related role.
  • Demonstrated experience managing websites, enterprise web platforms, or customer-facing digital products.
  • Strong background gathering business requirements and translating them into technical user stories and acceptance criteria.
  • Experience working with software engineering or technology teams in an Agile environment.
  • Proficiency with Jira, Azure DevOps, or a comparable product and backlog management platform.
  • Strong stakeholder management experience, particularly when partnering with Marketing and Technology teams.
  • Experience coordinating product testing, user acceptance testing, releases, and production deployments.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with the ability to manage multiple projects, priorities, and stakeholder requests.
  • Analytical and problem-solving abilities with a focus on user experience and measurable business outcomes.

Preferred Qualifications:

  • Experience within financial services, wealth management, banking, or another regulated industry.
  • Hands-on experience working with Contentful, WordPress, or similar content management systems.
  • Familiarity with Google Analytics or comparable digital analytics platforms.
  • Knowledge of search engine optimization, structured data, website architecture, Core Web Vitals, and digital performance optimization.
  • Understanding of generative engine optimization or AI-focused search optimization practices.
  • Experience supporting APIs, third-party integrations, forms, plugins, and digital marketing technologies.
  • Familiarity with website accessibility, security, governance, and compliance requirements.
  • Experience managing external vendors or web technology partners.

Additional Details:

  • Hybrid schedule requiring onsite attendance Monday through Thursday at a downtown Chicago office.
  • Friday may be worked remotely.
  • This is an immediate contract opening supporting an active web product portfolio.
  • The position partners closely with Product Management, Marketing, Technology, Information Security, Compliance, Legal, and business stakeholders.
  • No on-call responsibilities or travel are expected.
  • Interview process includes a hiring manager discussion, team interview, and final decision.
  • Candidates should be prepared to discuss websites or digital products they have personally managed.
  • Candidates should also be able to provide examples of translating business needs into technical user stories for development teams.

Perks:

  • Opportunity to manage and improve highly visible enterprise websites and digital products.
  • Direct collaboration with senior stakeholders across Marketing, Product, Technology, Security, and Compliance.
  • Exposure to website strategy, CMS platforms, analytics, integrations, SEO, and digital optimization initiatives.
  • Ability to influence product roadmaps and improve user experiences across multiple digital touchpoints.
  • Work on meaningful projects within a regulated, professionally structured environment.
  • Hybrid schedule with one remote day each week.
  • Opportunity to contribute immediately to an active digital transformation and product enhancement roadmap.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran, in accordance with applicable federal, state, and local laws. Reasonable accommodation is available for qualified individuals with disabilities upon request.