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Digital Product Analyst Jobs (NOW HIRING)

Business / Product Analyst - Digital Banking PROJECT LOCATION EMPLOYMENT Digital Banking MVP Onsite/Onshore Contract / Full-Time POSITION OVERVIEW Translate UNFCU business needs into clear, testable ...

Working at the intersection of analytics, product management, and business strategy, you will help optimize product performance across digital platforms through data-driven decision-making. You will ...

Product Analyst

Parsippany, NJ ยท On-site

$115K - $125K/yr

Experience in product analytics, digital analytics, or data analyst role within an e-commerce or digital environment * Strong analytical and problem-solving skills, with the ability to work with ...

Product Analyst

Parsippany, NJ ยท On-site

$115K - $125K/yr

Experience in product analytics, digital analytics, or data analyst role within an e-commerce or digital environment * Strong analytical and problem-solving skills, with the ability to work with ...

Sr. Analyst, Web Products

Chicago, IL ยท On-site

$45 - $55/hr

The ideal candidate combines digital product management or business analysis experience with strong knowledge of websites, content management systems, Agile delivery, and stakeholder communication.

Sr. Analyst, Web Products

Chicago, IL ยท Remote

$45 - $55/hr

The ideal candidate combines digital product management or business analysis experience with strong knowledge of websites, content management systems, Agile delivery, and stakeholder communication.

Experience supporting advisor-facing or customer-facing digital products * Experience partnering with Product, Technology, Analytics, and business stakeholders * Strong written and verbal ...

The Digital AI Product Analyst, AI Studio position offers a unique opportunity to join a fun, innovative team within the AI & Data Science organization. This role will support next-generation AI ...

Experience supporting advisor-facing or customer-facing digital products * Experience partnering with Product, Technology, Analytics, and business stakeholders * Strong written and verbal ...

The Digital AI Product Analyst, AI Studio position offers a unique opportunity to join a fun, innovative team within the AI & Data Science organization. This role will support next-generation AI ...

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Digital Product Analyst information

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How much do digital product analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for digital product analyst in the United States is $46.66, according to ZipRecruiter salary data. Most workers in this role earn between $33.17 and $57.69 per hour, depending on experience, location, and employer.

What does a digital product analyst do?

A Digital Product Analyst is responsible for analyzing data related to digital products, such as websites, apps, or digital services, to help improve their performance and user experience. They use analytics tools to track user behavior, identify trends, and generate insights that inform product decisions. Their work supports product managers and development teams by providing recommendations for enhancements, feature development, and resolving issues. Ultimately, they help ensure that digital products meet business goals and user needs.

What are the key skills and qualifications needed to thrive as a digital product analyst, and why are they important?

To thrive as a Digital Product Analyst, you need strong analytical abilities, experience with data analysis, and a background in business or computer science. Proficiency with tools like Google Analytics, SQL, A/B testing platforms, and data visualization software is typically required, along with certifications in analytics or product management being advantageous. Excellent communication, critical thinking, and collaborative skills help you translate data insights into actionable product improvements and work effectively with cross-functional teams. These skills are crucial for driving data-informed decisions that enhance product performance and user experience.

What is a digital product analyst?

A digital product analyst is a professional who examines data related to digital products such as websites, apps, or online services to improve user experience and business performance. They use tools like analytics platforms and data visualization software to identify trends, measure success metrics, and support product development decisions.

How does a digital product analyst typically collaborate with cross-functional teams to improve digital products?

Digital Product Analysts work closely with product managers, UX/UI designers, developers, and marketing teams to gather and interpret data that informs product decisions. They often participate in regular meetings, contribute to sprint planning, and share insights from user behavior analytics and A/B testing. Their analyses help prioritize features, identify pain points in the user journey, and measure the success of new releases. Effective collaboration and clear communication are key, as their recommendations directly impact product strategy and user experience.

What is a digital product analyst's salary?

The average salary for a digital product analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Professionals in this role often have skills in data analysis, user experience, and tools like SQL or Tableau, which can influence compensation levels.

What is the difference between Digital Product Analyst vs Digital Marketing Analyst?

AspectDigital Product AnalystDigital Marketing Analyst
Required SkillsData analysis, product lifecycle, user behaviorMarketing metrics, campaign analysis, SEO/SEM
Work EnvironmentProduct teams, tech companies, SaaS firmsMarketing departments, advertising agencies
Common CertificationsGoogle Analytics, SQL, Product Management certificationsGoogle Ads, HubSpot, Analytics certifications

The Digital Product Analyst focuses on analyzing user data to improve product features and user experience, working closely with product teams. In contrast, the Digital Marketing Analyst concentrates on marketing campaigns and digital advertising performance. Both roles require data analysis skills and often use similar tools, but their primary objectives and work environments differ.

More about Digital Product Analyst jobs
What cities are hiring for Digital Product Analyst jobs? Cities with the most Digital Product Analyst job openings:
What states have the most Digital Product Analyst jobs? States with the most job openings for Digital Product Analyst jobs include:
What job categories do people searching Digital Product Analyst jobs look for? The top searched job categories for Digital Product Analyst jobs are:
Infographic showing various Digital Product Analyst job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 17% Part Time, 3% Contract, and 1% Nights. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $97,052 per year, or $46.7 per hour.

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Medical, Dental, Life, Retirement

Re-posted 19 days ago


Job description

Overview

At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better.

We're a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand.

By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better.

The Product Analyst will support the Product & Transformation function in delivering digital-first, data-driven products and journeys that align with Banner Life's business strategy. The Product Analyst provides input and insight to guide product prioritization and enable effective backlog management.

This role partners closely with Product Managers and Digital Platform Owners to translate business problems, customer needs, and performance data into actionable solutions, user stories, and measurable outcomes. The Product Analyst helps ensure product roadmaps are prioritized based on value, risk, and impact, supporting Banner Life's goal of delivering best-in-class experiences for customers, agents, and partners.

Responsibilities
  • Support detailed quantitative and qualitative analysis on product performance, customer journeys, and market trends to identify opportunities for optimization.
  • Collect business requirements, customer feedback, and journey pain points into epics, features, and construct user stories with clear acceptance criteria.
  • Facilitate an accurate product backlog in collaboration with Product Managers and ensure continuous grooming and prioritization aligned to product roadmaps.
  • Provide analysis to Product Managers for defining OKRs and KPIs by providing data, benchmarks, and insights that inform prioritization and value realization.
  • Partner with UX/CX designers to test hypotheses, analyze results, and deliver data-backed recommendations for customer experience improvements.
  • Understand digital KPIs (adoption, NPS, funnel conversion, handle time, automation rates) and identify trends or anomalies for escalation to product leadership.
  • Document current and future state workflows, process dependencies, and integration touchpoints across systems to support business readiness.
  • Assist in risk and issue tracking, ensuring dependencies are communicated and managed across pods, products, and journeys.
  • Partner with Change & Adoption to ensure product launches are accompanied by readiness materials, training inputs, and adoption measurement.
QualificationsEducation/Knowledge
  • Bachelor's degree or equivalent combination of education and experience in business, data analytics, or information technology.
  • Foundational understanding of Agile frameworks (Scrum, SAFe) and digital product management practices.
  • Familiarity with data visualization tools (Power BI, Tableau) and analytics platforms (Google Analytics, Adobe Analytics, or equivalent).

ย Experience

  • ย 2-4 years of experience in product analysis, business analysis, or digital product operations.
  • 4+ years of experience in financial services, insurance, or related digital transformation environments preferred.
  • Hands-on experience supporting product delivery in agile teams (writing user stories, maintaining backlogs, or analyzing customer journeys).
Skills Required:
  • Strong analytical skills with ability to derive insights from data and present findings in business-friendly terms.
  • Proven ability to translate business and user needs into structured requirements and acceptance criteria.
  • Strong collaboration skills with ability to work across business, engineering, and design functions.
  • Proficiency with Agile delivery tools (JIRA, Confluence).
  • Excellent written and verbal communication skills, including stakeholder documentation and visual presentation.
  • Comfortable managing multiple priorities and deadlines in a dynamic environment.
  • Curiosity and drive to continuously improve processes, metrics, and delivery quality.

Travel

Up to 10% travel may be required

Reports to

Product Manager

Staff

None (individual contributor)

SUCCESS MEASURES

  • Timely delivery of accurate backlog artifacts, documentation, and metrics.
  • Improved product and journey KPIs (adoption, efficiency, satisfaction).
  • Demonstrated contribution to value realization through data insights and analysis.
  • Consistent collaboration feedback from Product, Engineering, and CX peers.

What's in it for you?

The expected hiring compensation range for this position is $93,200 - $128,075 annually. This is a hybrid opportunity working in Frederick, MD.ย ย 

The total compensation package for this position may include other elements, such as a sign-on bonus, long term incentives, and annual bonuses.ย  This role is eligible to participate in the Annual Incentive Plan. The current target payment for the position is 8% of base salary, modified for corporate and individual performance. Bonuses are pro-rated based on start date.ย  This role has 15 vacation days and 10 sick days that are accrued on a bi-weekly basis. Employees also have 9 paid holidays throughout the calendar year.

We have a competitive compensation and benefits package focused on your overall wellbeing.ย  Employee benefits include health, life, and dental insurance; 401K with company match up to 6% as well as a pension package; generous time off; and wellbeing initiatives throughout the year (we like doing fun stuff).ย  We're big on professional development and we'll support and mentor you in your career progression and expect you to help us pay it forward by helping us develop tomorrow's leaders and growth-focused professionals. We value our teams and our communities and believe in giving back. Enjoy time off to volunteer for those causes that matter most to you!

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. The Company reserves the right to change benefits plans at any time.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Employment Type: OTHER