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Digital Pr Jobs in Alabama (NOW HIRING)

Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative QUALIFICATIONS : * 4-6 years of ...

Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative QUALIFICATIONS : * 4-6 years of ...

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Digital Pr information

What is a digital PR?

A Digital PR (Digital Public Relations) professional is responsible for building and maintaining a brand's online presence and reputation through digital channels. This role involves strategies such as creating press releases, collaborating with influencers, securing online media coverage, and earning high-quality backlinks to improve search engine rankings. Digital PR professionals use online platforms to connect with journalists and bloggers, promote content, and enhance brand visibility. Their work helps drive website traffic, improve SEO, and increase brand authority in the digital space.

How does a digital PR professional typically collaborate with other teams within an organization?

Digital PR professionals work closely with marketing, content, and social media teams to ensure cohesive messaging and maximize online visibility. They often coordinate with SEO specialists to optimize press releases and digital content for search engines, and may also partner with product or sales teams to align PR campaigns with business goals. Regular communication and collaboration across departments are essential to amplify brand reputation, respond to online trends, and manage crisis communications effectively.

What are the key skills and qualifications needed to thrive as a digital project manager, and why are they important?

To excel as a Digital Project Manager, you need strong project management skills, a background in digital marketing or IT, and typically a bachelor’s degree in a related field. Familiarity with project management software (like Asana, Trello, or Jira), Agile methodologies, and relevant certifications such as PMP or Scrum Master are highly valued. Exceptional communication, leadership, and problem-solving abilities help you manage teams and stakeholder expectations effectively. These competencies are vital for delivering projects on time, within scope, and aligned with business objectives in today's fast-paced digital landscape.

What is the difference between Digital Pr and Social Media Manager?

AspectDigital PrSocial Media Manager
Primary FocusManaging online reputation, media outreach, press releasesCreating and managing social media content, engagement, campaigns
Required SkillsMedia relations, communication, content writingContent creation, analytics, community management
Work EnvironmentPR agencies, corporate communications teamsMarketing departments, digital agencies
Common CertificationsPR certifications, communication degreesSocial media certifications, digital marketing courses

Digital Pr and Social Media Manager roles overlap in digital communication but differ mainly in focus. Digital Pr emphasizes media relations and reputation management, while Social Media Managers focus on content and engagement on social platforms. Both roles require strong communication skills and digital literacy, but their day-to-day tasks and strategic goals vary.

What does a digital public relations professional do?

A digital public relations professional manages a company's online presence by creating and distributing content, engaging with audiences on social media, and building relationships with digital media outlets. They use tools like social media platforms, analytics, and content management systems to enhance brand reputation and visibility in the digital space.
Infographic showing various Digital Pr job openings in Alabama as of August 2026, with employment types broken down into 82% Full Time, 12% Part Time, 1% Temporary, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Public Relations Specialist- Senior (contingent 034)

MSSI

Huntsville, AL • On-site

Full-time

Re-posted 7 days ago


Job description

Title: Public Affairs Specialist - Senior (contingent 034)
Multiple Locations: APG, MD
Responsibilities:
  • Provide public affairs and digital media support services to enhance and implement communications strategies in alignment with CPE IEW&S's mission, objectives, and goals.
  • Support implementation of the organization's public affairs programs, policies, events, and activities to include correspondence, messaging, and campaigns that span the different levels of Project and Product Management.
  • Develop and implement a comprehensive social media strategy, across multiple platforms, including content calendars, platform management, analytics tracking, and performance optimization using industry-standard tools.
  • Provide multimedia support, including photography and basic graphic design to support public affairs campaigns, leadership messaging, and event documentation.
  • Create, manage, and publish engaging content - in various formats - across digital platforms (e.g., websites, social media, newsletters) ensuring consistent branding, messaging, and alignment with command priorities.
  • Foster and maintain relationships with social media managers across the DoD, monitor partnering platforms to cross pollenate messages.
  • Monitor community activities and coordinating participation in events and public forums.
  • Prepare recurring reports and assessments on social media performance and return on investment to inform leadership decision-making and guide future efforts.
  • Development of relevant content in specialized areas of public affairs activities such as, DoD publications, press, radio, and TV relations, tradeshow relations and community relations.

Responsibilities include:
  • Demonstrates an understanding of federal government public relations/affairs.
  • Establishes and maintains relationships with key personnel, communications staff, as well as organizational stakeholders across all functional areas to ensure effective communications and change readiness capabilities.
  • Collaborates with clients to develop successful complex communications strategies and tailored and integrated communications plans with associated metrics and analysis, including the execution of those plans.
  • Plans, prepares and disseminates publicity concerning the client's organization through newspapers, periodicals, and audio and visual communications media, including the Internet.
  • Responsible for curating relevant content to reach target audiences; managing published content; monitoring, listening and responding to users to cultivate an informed public; developing and expanding community outreach efforts.
  • Responsible for informing the public about how organization activities will impact the community and coordinating and managing an organization's response to negative events as they occur.
  • Responsible for designing, creating and managing outreach campaigns; and reporting metrics and return on investment.
  • Recommending, executing, and maintaining all communication strategies, plans, and message management processes.
  • Performs assignments in specialized areas of public relations activities such as press, radio, and TV relations, tradeshow public relations and community relations.
  • Communication measurement results and recommending adjustments to strategic plans and execute accordingly.
  • Possesses excellent communication skills and is familiar with traditional media marketing as well as online/internet marketing.
  • May provide overall guidance and shaping with regard to managing and implementing and editorial calendar.
  • Familiarity with technical aspects of various communications mediums including but not limited to social and digital media platforms.
  • Adhere to the company's AS9100 and QMS policies, procedures and guidelines.
  • Will perform other duties as assigned.

Education/Experience:
  • Bachelors Degree
  • A minimum of ten (10) years' experience in public affairs/public relations or a related filed is required.
  • Substitution: Minimum of eight (8) years relevant military service can be utilized as related experience.
  • Desired: DINFOS accreditation, or similar, desired but not required; Published articles may be requested to demonstrate experience
  • Desired: Demonstrated experience in DoD, Army, Intel Community or related federal sectors desired.
  • Secret security clearance is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.