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Digital Platform Manager Jobs in Santa Rosa, CA (NOW HIRING)

Solage

Regional Digital Marketing Manager

Calistoga, CA · On-site

Digital Activation & Platform Oversight ● Lead digital activation across paid media, booking ... Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong ...

Essential Oxygen

Marketing Analytics Manager

Novato, CA · Remote

$35 - $45/hr

... digital platforms to identify growth opportunities and operational inefficiencies. * Develop ... Partner with the Brand Marketing Manager and E-Commerce Manager to evaluate campaign effectiveness ...

Essential Oxygen

Marketing Analytics Manager

Novato, CA · On-site

$35 - $45/hr

... digital platforms to identify growth opportunities and operational inefficiencies. * Develop ... Partner with the Brand Marketing Manager and E-Commerce Manager to evaluate campaign effectiveness ...

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All JobsDigital Platform JobsDigital Platform Manager JobsDigital Platform Manager Jobs in Santa Rosa, CA

Digital Platform Manager information

See Santa Rosa, CA salary details

$72.2K

$122.2K

$183.7K

How much do digital platform manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for digital platform manager in Santa Rosa, CA is $122,155.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,300.00 and $148,700.00 per year, depending on experience, location, and employer.

What is a digital platform manager?

A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.

What are the key skills and qualifications needed to thrive as a digital platform manager, and why are they important?

To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.

What are some common challenges digital platform managers face when coordinating with cross-functional teams?

Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.

What is the difference between Digital Platform Manager vs Digital Marketing Manager?

AspectDigital Platform ManagerDigital Marketing Manager
Primary FocusManaging digital platforms, infrastructure, and technology systemsDeveloping and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, project management, platform-specific certificationsMarketing strategies, analytics, content creation
Work EnvironmentIT teams, product teams, technology-focused settingsMarketing teams, creative departments, advertising agencies
Industry UsageTech companies, e-commerce, SaaS providersRetail, consumer goods, service industries

The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.

What job categories do people searching Digital Platform Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Digital Platform Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Digital Platform Manager jobs?

Cities near Santa Rosa, CA with the most Digital Platform Manager job openings:

Digital Platform Manager jobs near you
Infographic showing various Digital Platform Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $122,155 per year, or $58.7 per hour.

DIGITAL MARKETING SPECIALIST

Graton Resort & Casino

Rohnert Park, CA • On-site

Full-time

Posted 17 days ago

Graton Resort & Casino rating

8.6

Company rating: 8.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

9th of 164 rated casinos

Job description

Position Summary:
The Digital Marketing Specialist supports the execution, administration, and continuous improvement ofGraton Resort & Casino's digital guest experience platforms and marketing technology initiatives. Thisposition works closely with the Digital Guest Experience Manager, IT, Rewards, Database Marketing,external vendors, and internal stakeholders to coordinate digital projects, manage website and applicationcontent, execute digital communications, and maintain guest-facing digital experiences.

The Digital Marketing Specialist is responsible for content management, project coordination, qualityassurance, campaign deployment, and reporting across digital channels including website, mobileapplications, email, SMS, push notifications, and other guest engagement platforms. This role serves as akey operational resource, helping ensure digital experiences are accurate, engaging, compliant, andaligned with business objectives.

As an exempt position, this role requires flexibility to support business-critical digital initiatives, technologyimplementations, promotions, and guest communications that may occasionally occur during evenings,weekends, or holidays.
Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promotingour values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, andprocedures.
3. Maintain and update guest-facing digital content across Graton Resort & Casino's website, mobileapplications, player portals, and other digital experience platforms.
4. Ensure all digital content, communications, promotions, and guest-facing information are accurate,current, compliant, and aligned with Graton Resort & Casino branding standards.
5. Build, schedule, test, and deploy digital communications including:
a. Email campaigns
b. SMS communications
c. Push notifications
d. In-app messaging
6. Coordinate messaging assets, approvals, audience requirements, creative deliverables, anddeployment schedules with Marketing, Rewards, Database Marketing, Operations, and externalvendors.
7. Perform quality assurance reviews for digital content, website updates, mobile app content, messagingcampaigns, promotions, and technology enhancements to ensure accuracy and proper functionality.
8. Monitor email, SMS, push notification, and in-app messaging performance and assist with ongoingreporting, analysis, and optimization efforts.
9. Coordinate digital projects, platform enhancements, and technology initiatives by managing timelines,deliverables, testing requirements, stakeholder communications, and launch activities.
10. Support website, mobile application, and digital platform administration utilizing content managementsystems, including WordPress and other digital publishing tools.
11. Work proactively with the Digital Guest Experience Manager, IT teams, business stakeholders, andvendors to support the implementation and continuous improvement of digital guest experienceinitiatives.
12. Participate in user acceptance testing (UAT), launch readiness activities, platform validation, issuetracking, and post-launch support for digital projects and technology enhancements.
13. Maintain project documentation, meeting notes, implementation plans, digital inventories, deploymentschedules, and operational process documentation.
14. Develop strong relationships with internal and external teams to drive collaboration, ensure successfulproject execution, and support ongoing digital transformation initiatives.
15. Support digital campaign launches, technology implementations, platform updates, and guest-facinginitiatives that may occur during evenings, weekends, holidays, or other non-standard business hoursas business needs require.
16. This job description is not an exclusive or exhaustive list of all job functions that a team member in thisposition may be asked to perform from time to time. Duties and responsibilities may be changed,expanded, reduced, or delegated by Management to meet the business needs of the property.
Required Qualifications:
1. Ability to communicate effectively with Guests, Team Members and Management in both written andverbal form.
2. Strong project management and organizational skills with the ability to manage multiple priorities,timelines, and stakeholders in a fast-paced environment.
3. Exceptional attention to detail and commitment to quality assurance across digital content,communications, and technology implementations.
4. Experience building, scheduling, testing, or deploying digital communications including email, SMS,push notifications, or similar customer engagement programs.
5. Experience coordinating cross-functional projects involving multiple departments, vendors, andbusiness stakeholders.
6. Strong analytical, problem-solving, and troubleshooting abilities with the capability to identify issuesand recommend solutions.
7. Proficiency in Microsoft Office applications including Word, Excel, PowerPoint, and related businesssoftware.
8. Ability to understand technical concepts and effectively translate business requirements into actionabletasks and project deliverables.
9. Ability to work independently, exercise sound judgment, and prioritize work with minimal supervision.
10. Ability to maintain a flexible schedule and work evenings, weekends, holidays, and special events asbusiness needs require.
Preferred Qualifications:
1. Bachelor's degree in Marketing, Business, Communications, Digital Media, Information Systems, orrelated field; or equivalent combination of education and experience.
2. Minimum of 2 years of experience supporting website administration, digital marketing operations,project coordination, marketing technology initiatives, or related digital platforms.
3. Experience managing website content through Content Management Systems (CMS), preferablyWordPress.
4. Experience working with mobile applications, customer loyalty platforms, CRM systems, marketingautomation tools, or guest engagement technologies.
5. Experience participating in website launches, mobile app projects, digital transformations, ortechnology implementation initiatives.
6. Working knowledge of HTML, CSS, JavaScript, SQL, APIs, or other web-related technologies.
7. Experience with digital analytics platforms such as Google Analytics, Looker Studio, Power BI, orsimilar reporting tools.
8. Understanding of user experience (UX) principles and digital customer journey optimization.
9. Gaming, hospitality, entertainment, or loyalty marketing experience preferred.
Physical Requirements:
1. Manual dexterity to operate job related equipment.
2. Ability to sit, stand or walk for duration of shift.

What Graton Resort & Casino employees say

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