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Digital Platform Manager Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

... platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ... Experience managing digital marketing budgets with a proven track record of performance-driven ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

... platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ... Experience managing digital marketing budgets with a proven track record of performance-driven ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC

... platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ... Experience managing digital marketing budgets with a proven track record of performance-driven ...

Danaher

Digital Analyst Internships

Raleigh, NC · On-site

$95K - $113K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Durham, NC · On-site

$95K - $112K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

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All JobsDigital Platform JobsDigital Platform Manager JobsDigital Platform Manager Jobs in Raleigh, NC

Digital Platform Manager information

See Raleigh, NC salary details

$64.2K

$108.6K

$163.3K

How much do digital platform manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for digital platform manager in Raleigh, NC is $108,602.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,200.00 and $132,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Platform Manager vs Digital Marketing Manager?

AspectDigital Platform ManagerDigital Marketing Manager
Primary FocusManaging digital platforms, infrastructure, and technology systemsDeveloping and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, project management, platform-specific certificationsMarketing strategies, analytics, content creation
Work EnvironmentIT teams, product teams, technology-focused settingsMarketing teams, creative departments, advertising agencies
Industry UsageTech companies, e-commerce, SaaS providersRetail, consumer goods, service industries

The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.

What are some common challenges Digital Platform Managers face when coordinating with cross-functional teams?

Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.

What are the key skills and qualifications needed to thrive as a Digital Platform Manager, and why are they important?

To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.

What is a Digital Platform Manager?

A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.
What are popular job titles related to Digital Platform Manager jobs in Raleigh, NC? For Digital Platform Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Digital Platform Manager jobs in Raleigh, NC look for? The top searched job categories for Digital Platform Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Digital Platform Manager jobs? Cities near Raleigh, NC with the most Digital Platform Manager job openings:
Digital Platform Manager jobs near you
Sr. Digital Specialist, Digital Marketing Platforms

Sr. Digital Specialist, Digital Marketing Platforms

Align Technology

Morrisville, NC • On-site

Full-time

Re-posted 13 days ago

Job description

Job Summary:
Align Technology is a leading company in the dental technology industry, and they are seeking a Sr. Digital Platforms Specialist to support the execution and delivery of web projects. The role involves leading web projects, collaborating with stakeholders, and optimizing user experiences for prospective patients and providers.
Responsibilities:
• Lead web projects and bridge the gap between technical and marketing teams to deliver high-impact, frictionless web experiences for Americas web properties
• Collaborate closely with stakeholders and translate business needs into detailed Agile requirements, including epics and user stories. Groom requirements with development teams and guide projects through deployment.
• Demonstrate web user experience expertise by guiding internal and external partners toward web solutions that balance usability, feasibility, accessibility, and performance according to best practices.
• Participate in all Agile ceremonies as a web product owner for select properties, including daily standups, backlog grooming, sprint planning, and retrospectives.
• Publish web content from marketing stakeholders, ensuring a cohesive and intuitive site experience for visitors and leveraging existing templates and designs
• Develop proficiency in web and MarTech tools, demonstrating hands-on expertise in platform management, maintenance, and execution.
• Analyze web data to understand user behavior, evaluate site performance, generate insights that inform digital strategies and drive improvements in performance.
• Identify and lead enhancements to web properties through optimization testing and feature improvements.
• Work closely with business stakeholders to support SEO/AEO strategies for assigned web properties
Qualifications:
Required:
• A bachelor’s degree is required, preferably with a focus on marketing technology, marketing operations, or product management.
• Minimum of 4+ years of experience in the following areas:
• Managing projects within an Agile framework, leveraging productivity tools such as Jira and Asana, and communicating effectively with business, product and development teams
• Writing Agile requirements for integrated web projects that use Salesforce, Salesforce Marketing Cloud and other APIs.
• Publishing within a content management system (CMS), like Contentful, Adobe Experience Manager (AEM), or WordPress.
• Analyzing web performance data to identify trends and opportunities for improvement; Google Analytics experience preferred.
• Hands-on experience conducting website optimization tests and implementing personalization using a SAAS platform like Optimizely or Adobe Target.
• Hands-on experience implementing basic analytics and advertising tags in Google Tag Manager, or similar tag management solution; familiarity with server-side tagging preferred.
• Strong practical knowledge of SEO/AEO best practices, especially technical SEO/AEO, and search algorithms.
• Ability to think strategically, execute tasks effectively, and perform well under deadline pressure across multiple projects.
• A solution-oriented, enthusiastic team player with strong project management, leadership and organizational skills.
• Familiarity with WCAG Accessibility Guidelines and web privacy regulations for markets within the Americas region; experience working with a cookie management platform, such as TrustArc, preferred.
• Working knowledge of HTML, CSS, and JavaScript is preferred.
Preferred:
• Google Analytics experience preferred.
• Familiarity with server-side tagging preferred.
• Experience working with a cookie management platform, such as TrustArc, preferred.
• Working knowledge of HTML, CSS, and JavaScript is preferred.
Company:
Align Technology, Inc. designs, manufactures, and markets the invisalign system for treating malocclusion or the misalignment of teeth. Founded in 1997, the company is headquartered in Tempe, USA, with a team of 10001+ employees. The company is currently Late Stage.

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