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Digital Performance Manager information

See Ohio salary details

$38K

$94.6K

$145.9K

How much do digital performance manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital performance manager in Ohio is $94,621.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $119,800.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in Ohio are hiring for Digital Performance Manager jobs?

Cities in Ohio with the most Digital Performance Manager job openings:

Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Ohio as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 8% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $94,621 per year, or $45.5 per hour.

Digital Growth & Experience Manager

General Electric Credit Union

Cincinnati, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Key responsibilities

  • Develops and executes data-driven digital strategies to drive growth, engagement, and measurable business outcomes.

  • Owns website strategy and performance, including analysis, testing, optimization of user experience, conversion paths, site functionality, and ADA compliance.

  • Oversees marketing automation, personalization strategies, and cross-channel testing to optimize digital performance and member engagement.

General Electric Credit Union rating

8.6

Company rating: 8.6 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

Digital Growth & Experience Manager
Primary Duties and Responsibilities:
General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.
Overview:
The Digital Growth & Experience Manager is responsible for developing and executing data-driven digital strategies that drives growth, engagement, and measurable business outcomes. This role leads the optimization of the Credit Union's website and digital channels, with a strong focus on performance, user experience, and conversion. The position oversees SEO, paid media, and marketing automation strategies, ensuring an integrated approach to reaching and engaging members across the digital ecosystem. In addition, this role partners cross-functionally to leverage analytics and emerging technologies to continuously enhance digital performance and support organizational goals.
Essential Responsibilities:
  • Leads and evolves digital marketing strategy with a focus on website performance, optimization, and conversion, ensuring alignment with organizational goals and member experience priorities.
  • Owns website strategy and performance, including: Continuous analysis, testing, and optimization of user experience (UX), conversion paths, site functionality, and ADA compliance, identification and prioritization of enhancements and new capabilities, ongoing monitoring of site performance and implementation of data-driven improvements.
  • Drives advanced SEO strategy, including traditional SEO and emerging Generative Engine Optimization (GEO)/AI Optimization (AIO) approaches to improve visibility across search engines and AI-driven discovery platforms.
  • Owns the development and delivery of executive-level performance reporting and digital marketing roadmaps, translating complex data into clear, actionable insights that inform strategic decision-making and organizational priorities.
  • Oversees marketing automation and personalization strategy, including: Integration of website, CRM, and marketing automation platforms, development of personalized member journeys and segmentation strategies, optimization of lifecycle marketing and engagement across digital touchpoints.
  • Develops and oversees a structured, cross-channel testing and experimentation framework (A/B and multivariate testing) across website, paid media, and landing pages to drive continuous optimization and measurable performance improvement.
  • Develops and executes integrated paid media strategies, in collaboration with external partners, to drive acquisition and retention, including: Paid search, display, and paid social media campaigns, develop and monitor digital campaign budgets, testing and optimization of targeting, creative, and channel mix, continuous improvement of cost efficiency and conversion outcomes.
  • Leads a team and coaches toward organizational and professional development goals.
  • Proactively evaluates, pilots, and implements emerging marketing technologies, including AI driven tools and platforms, to enhance digital performance, improve efficiency, and maintain a competitive advantage.
  • Collaborates with Communications team leaders, cross-functionally, and with external partners to deliver seamless, connected digital experiences and ensure successful implementation of new technologies and enhancements.
  • Monitors the competitive landscape, industry trends, and emerging digital practices, translating insights into actionable strategic recommendations that inform campaign, channel, and website optimization strategies.
  • Develops and maintains documented standards, systems, and procedures.
  • Ensures all materials comply with applicable federal and state regulations and internal policies.
  • Performs other duties as assigned.

Education and Experience:
  • Bachelor's degree in marketing or related field with 3-5 years' experience.
  • Experience with website optimization, analytics, and user experience improvements, as well as developing and executing paid media strategies, including search and social.
  • Familiarity with marketing automation/CRM systems and personalization strategies preferred.
  • Prior experience leading a team or managing cross-functional initiatives preferred.
  • Experience with: Web analytics platforms (e.g., Google Analytics, Google Tag Manager, Data studio, etc.), SEO research and tools (e.g., SEMRush), content management systems (CMS, Kentico preferred), paid media platforms (Google Ads, Meta, etc.), email marketing or marketing automation platforms, familiarity with project management tools (e.g., Asana) and Adobe Creative Cloud is a plus.

Knowledge, Skills, and Abilities:
  • Exceptional writing, communication, proofreading, grammar, and editing capabilities; attention to detail, with consistency in style, tone, and voice.
  • Strong analytical and data storytelling skills, with the ability to translate performance data into actionable insights and recommendations.
  • Strategic thinking and execution, connecting digital initiatives to business goals and driving measurable outcomes.
  • Experience with website optimization, SEO, and paid media strategy, including testing, targeting, and performance improvement.
  • Project management and communication skills, with the ability to manage multiple priorities and clearly communicate across audiences.
  • Leadership and collaboration skills, including team development, cross-functional partnership, and vendor management.
  • Ability to adapt to evolving tools, technologies, and trends while balancing strategic direction with hands-on execution.

At GECU, we want to support your wellbeing by offering a wide range of benefits:
  • Health, Dental and Vision insurance
  • Life and Disability insurance options
  • Paid Time Off starts accruing once hired and take your birthday off -paid
  • 401k Retirement plan with up to a 10% match of your base gross compensation
  • Tuition reimbursement opportunities & professional development
  • Volunteer opportunities -and earn additional PTO hours!
  • On-site clinics for Vaccines and Mammograms

And many more!
Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!
General Electric Credit Union is an Equal Opportunity Employer

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