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Digital Performance Manager Jobs in New Mexico (NOW HIRING)

Cardinal Health

Manage relationships with agency partners and digital vendors as needed. * Ensure all digital ... performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS ...

TE Connectivity

Digital Marketing Intern

Roswell, NM · On-site

$20.91 - $37.48/hr

Help manage Google Ads and other digital campaigns, including keyword research, ad copy, performance tracking, and reporting. * Improve Product Visibility : Help optimize product pages, content ...

New

TE Connectivity

Digital Marketing Intern

Santa Fe, NM · On-site

$20.91 - $37.48/hr

Help manage Google Ads and other digital campaigns, including keyword research, ad copy, performance tracking, and reporting. * Improve Product Visibility : Help optimize product pages, content ...

New

TE Connectivity

Digital Marketing Intern

Albuquerque, NM · On-site

$20.91 - $37.48/hr

Help manage Google Ads and other digital campaigns, including keyword research, ad copy, performance tracking, and reporting. * Improve Product Visibility : Help optimize product pages, content ...

New

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All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in New Mexico

Digital Performance Manager information

See New Mexico salary details

$38.8K

$96.5K

$148.8K

How much do digital performance manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for digital performance manager in New Mexico is $96,450.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $122,100.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in New Mexico are hiring for Digital Performance Manager jobs?

Cities in New Mexico with the most Digital Performance Manager job openings:

Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in New Mexico as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $96,450 per year, or $46.4 per hour.

Director, Digital Growth

Albuquerque, NM • On-site

Sandia Laboratory Federal Credit Union
Commercial Banking • 201 - 500 employees
Learn more about Sandia Laboratory Federal Credit Unionexternal

$145K - $193K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Job Type
Full-time
Description
Summary
The Director of Digital Growth is responsible for Sunward Federal Credit Union's digital member acquisition strategy, channel performance, and budget. This role owns the end-to-end digital funnel-from the moment a prospective member first encounters Sunward online through application, account opening, early activation, and relationship deepening that turns a new account into an engaged member. That ownership includes setting the channel acquisition targets, tracking ROI, and making credible reallocation cases to leadership when performance data warrants a shift.
The Director is responsible for Sunward's digital performance narrative, translating platform and channel data into clear, accountable updates for the digital team and executive leadership. This role is also responsible for driving cross-functional alignment across Marketing, Product, Lending, Retail, and the Contact Center so that growth strategy is understood, shared, and acted on. This role carries broad full-funnel accountability with limited hierarchy, requiring the judgment to prioritize, the analytical credibility to influence without direct authority, and the resilience to lead through change as Sunward's digital and data infrastructure continue to mature.
Essential Functions
Digital Member Acquisition Strategy
  • Own the end-to-end digital acquisition funnel from awareness through account opening to early adoption and activation.
  • Set acquisition strategy, define the channel mix, track conversion performance, and make reallocation cases when the data warrants it.
  • Understand why members choose Sunward digitally and what gets in the way of that choice.
  • Monitor competitive dynamics, including what fintechs and peer institutions are doing to win new accounts and deposits, and work with the VP of Digital Products & Experiences to build Sunward's strategic response.

Budget & ROI Accountability
  • Manage Sunward's digital budget and own accountability for what it produces.
  • Own the plan, track performance against it, explain variance, and make credible cases to leadership when priorities need to shift.
  • Build financial models and growth projections.

Digital Performance Narrative
  • Own Sunward's monthly digital channel performance updates - the analysis, the framing, the story, and the accountability for what it says.
  • Partner with Digital Analysts, Product Managers, and the data team to ensure platform data is accurate; own what that data means and what actions it drives.
  • Present performance updates to digital and executive leadership with clarity and accountability.

Digital Channel & Self-Service Adoption
  • Track how members move between digital and non-digital channels and identify where self-service adoption is strong and where it lags.
  • Work with VP of Digital Products & Experiences to develop strategies that shift member behavior toward digital self-service in ways that improve both member experience and operational efficiency.
  • Monitor digital banking platform adoption (including Alkami and adjacent tools) and translate usage data into actionable channel strategy.

Cross-Functional Growth Alignment
  • Align Marketing, Product, Lending, Retail, and Contact Center around a shared growth direction through the quality of analysis and credibility of recommendations.
  • Operate effectively in rooms where this role does not control the outcome and build the relationships that make alignment possible before it's needed.
  • Contribute to Sunward's digital strategy and roadmap with the growth and acquisition lens-how members find Sunward, choose Sunward, and stay with Sunward.
  • Ensure digital growth strategies comply with regulatory requirements and risk standards.
  • Partner with Risk/Compliance to mitigate acquisition and channel risks.

Team & Culture Leadership
  • Build, lead, and develop a high-performing team of product managers and digital analysts.
  • Establish clear roles, accountability, performance expectations, and career paths.
  • Foster a culture of ownership, experimentation, continuous improvement, and alignment to Sunward's Key Results.

Requirements
Qualifications
Experience
  • 8+ years in digital growth, digital marketing, product management, or a closely related field.
  • Experience in financial services, fintech, or a similarly regulated and member/customer-centric environment required.
  • Track record of cross-functional influence without direct authority in a matrixed organization.

Education
  • Bachelor's degree in business, marketing, a STEAM field, or equivalent relevant experience in lieu of a bachelor's degree.

Leadership Competencies
Outcome & Results
Own your deliverables and KPIs-meet or exceed them by giving outcomes and overcoming obstacles.
Commitments
Treat W3s as promises - execute early, follow through consistently and renegotiate transparently when priorities shift. Reliability builds trust.
Business Maturity
Know your business - manage financials, operations and experiences with discipline and in full alignment with Sunward's key results.
Growth Mindset
Be a learner not a knower - stay curious, ask questions, adapt quickly and embrace daily learning.
Preparation and Presence
Respect others by being early, prepared, and fully tuned in - never distracted or multitasking.
Feedback
Fuel growth by inviting, giving and acting on feedback - always candid, respectful and forward-focused.
Talent & Culture
Build culture through people - hire top talent, coach relentlessly, celebrate wins and manage performance though our Culture of Accountability. Model the culture and values of Sunward.
Experience and Craftsmanship
Set the bar at "the best" - deliver experiences that stand apart and never compromise on quality.
Knowledge
  • Strong understanding of agile delivery, design thinking, and enterprise platforms.
  • Familiarity with financial institution core banking systems, digital banking platforms, and lending technologies preferred.

Skills/Abilities
  • Demonstrated budget ownership with explicit ROI accountability. Able to build the plan, track the results, and present the variance to senior leadership.
  • Strong analytical orientation. Comfortable in data and capable of translating metrics into narratives that land.
  • Ability to present a growth narrative to a senior leadership team and defend it when the numbers are hard.
  • Ability to distinguish between a channel that is underperforming and a channel that is wrong for the audience and articulate the difference.
  • Ability to build and operate in an environment where some of the infrastructure being depended on is still being constructed.
  • Excellent interpersonal and negotiation skills.
  • Excellent organizational skills and attention to detail.
  • Strong proficiency with Microsoft Office applications. Familiar and comfortable with information technology, particularly digital means of communication.
  • Strong organizational skills in managing multiple initiatives.

Physical Requirements/Work Environment
  • Primarily office-based with regular use of computers, telephones, and other standard office equipment.
  • Ability to participate in meetings, presentations, and collaborative work in person or virtually.
  • May require occasional travel to company offices, branch locations, or industry events.
  • Position may require extended periods of sitting, using a computer, and performing repetitive hand/wrist motions.
  • Visual and auditory ability sufficient to interact with team members, stakeholders, and members, both in person and virtually.
  • Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
  • Occasional need to lift or move materials, such as presentation or conference equipment, typically not exceeding 25 pounds.

Salary Description
$145,425.00 - $193,900.00 Annually (DOE)

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