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Digital Performance Manager Jobs in Michigan (NOW HIRING)

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

$60K/yr

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

Millerknoll

Digital Product Manager - WMS

Zeeland, MI · On-site

GENERAL PURPOSE As a Digital Product Manager, you will support the strategy, development, and ... Ensures that all necessary user acceptance, performance, and post-production testing is conducted ...

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

... managing campaigns and performance data while also contributing to creative briefing, asset ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

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Showing results 1-20

All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Michigan

Digital Performance Manager information

See Michigan salary details

$34.9K

$86.7K

$133.8K

How much do digital performance manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for digital performance manager in Michigan is $86,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,100.00 and $109,800.00 per year, depending on experience, location, and employer.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a Digital Performance Manager, and why are they important?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a Digital Performance Manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is a Digital Performance Manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.
What are popular job titles related to Digital Performance Manager jobs in Michigan? For Digital Performance Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Performance Manager jobs in Michigan look for? The top searched job categories for Digital Performance Manager jobs in Michigan are:
What cities in Michigan are hiring for Digital Performance Manager jobs? Cities in Michigan with the most Digital Performance Manager job openings:
Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Michigan as of July 2026, with employment types broken down into 78% Full Time, 11% Part Time, 10% Contract, and 1% Nights. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $86,748 per year, or $41.7 per hour.
Digital Product Manager - Mobile

Digital Product Manager - Mobile

Blue Cross Blue Shield of Michigan

Detroit, MI

Other

Posted 12 days ago

Blue Cross Blue Shield of Michigan rating

7.8

Company rating: 7.8 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

170th of 281 rated insurance

Job description

IntroductionWith more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

OverviewWe are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.  In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.

Responsibilities

  • Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
  • Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
  • Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
  • Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
  • Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
  • Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
  • Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
  • Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
  • Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.

Requirements

  • Bachelor’s degree in related field required.  Master's Degree in Computer Science or Business Administration preferred.
  • A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
  • Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
  • Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
  • Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
  • Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
  • Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
  • Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
  • Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
  • Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
  • Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
  • Proven ability to manage competing priorities and navigate a matrixed organization.
  • Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
  • Strong relationship management and stakeholder alignment skills.

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