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Digital Performance Manager Jobs in Michigan (NOW HIRING)

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer ...

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

SS Digital Media

Digital Marketing Generalist

Troy, MI · On-site

Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ... Help manage social media content publishing, scheduling, and monitoring engagement. * Editing ...

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All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Michigan

Digital Performance Manager information

See Michigan salary details

$34.9K

$86.7K

$133.8K

How much do digital performance manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for digital performance manager in Michigan is $86,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,100.00 and $109,800.00 per year, depending on experience, location, and employer.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a Digital Performance Manager, and why are they important?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a Digital Performance Manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is a Digital Performance Manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.
What are popular job titles related to Digital Performance Manager jobs in Michigan? For Digital Performance Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Performance Manager jobs in Michigan look for? The top searched job categories for Digital Performance Manager jobs in Michigan are:
What cities in Michigan are hiring for Digital Performance Manager jobs? Cities in Michigan with the most Digital Performance Manager job openings:
Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Michigan as of July 2026, with employment types broken down into 78% Full Time, 11% Part Time, 10% Contract, and 1% Nights. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $86,748 per year, or $41.7 per hour.

Consumer Analytics Senior Manager

Wwwinc

Rockford, MI • Hybrid

Full-time

Posted 2 days ago

Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite. The Company is also the global footwear licensee of brands Cat and Harley-Davidson.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified Great Place To Work.
The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer and eCommerce data into clear, decision ready insights that drive revenue growth, margin improvement, and better consumer experiences.
The Senior Manager will manage performance frameworks, guide forecasting and driver analysis, establish test and learn rigor, and act as a strategic thought partner to senior leaders on how to scale profitable digital growth.

Primary Duties:

  • Manage and optimize portfolio-level eCommerce performance measurements

  • Lead the conversion funnel analysis and identify drop-off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements

  • Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities

  • Elevate analytics from reporting to decision support for senior leaders

  • Partner with Finance and Commercial teams to forecast revenue and site KPIs

  • Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases.

  • Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams.

  • Continuously raise the bar on methodologies and insight quality.

  • Performs duties consistent with the company's AAP/EEO goals and policies.

  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • 8+ Years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance

  • Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights.

  • Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation

  • Proven ability to translate complex data into executive-ready insights and recommendations

  • Experience partnering with Finance on forecasting and performance management

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-KD

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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