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Digital Performance Manager Jobs in Michigan (NOW HIRING)

Amway Inc.

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

... , SEO, social, content, and digital experience platforms to provide a unified view of performance ... and business impact. The role serves as a partner to stakeholders by delivering meaningful insights ...

Amway

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

... , SEO, social, content, and digital experience platforms to provide a unified view of performance ... and business impact. The role serves as a partner to stakeholders by delivering meaningful insights ...

Team Velocity

Website Performance Manager

Detroit, MI · Remote

$65K - $80K/yr

As a Website Performance Manager (WPM) , you are the Website relationship owner for our automotive ... The Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail ...

Team Velocity

Website Performance Manager

Detroit, MI · On-site

$65K - $80K/yr

As a Website Performance Manager (WPM) , you are the Website relationship owner for our automotive ... The Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail ...

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All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Michigan

Digital Performance Manager information

See Michigan salary details

$34.9K

$86.7K

$133.8K

How much do digital performance manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital performance manager in Michigan is $86,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,100.00 and $109,800.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in Michigan are hiring for Digital Performance Manager jobs?

Cities in Michigan with the most Digital Performance Manager job openings:

Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 11% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $86,748 per year, or $41.7 per hour.

Digital Performance Specialist 3

GP Strategies Corporation

Troy, MI

Full-time

Posted 2 days ago

New

GP Strategies rating

8.1

Company rating: 8.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

32nd of 72 rated business consultants

Job description

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution-making you a key player in shaping the future of automotive retail.

What You'll Do:

  • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

  • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

  • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

  • Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

  • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

  • Lead execution of divisional go-to-market strategies across key digital areas: 

    • Websites & digital advertising

    • Consumer marketing

    • Lead management

    • Service optimization

    • Social media & reputation management

    • Digital signage and more

What Makes You a Great Fit:

  • Bachelor's degree and 1-2 years of experience in digital marketing or advertising.

  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

  • Strong consulting and relationship-building skills-you know how to become a trusted advisor.

  • Excellent communication and time management skills in a fast-paced environment.

  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

  • Automotive or dealership experience.

  • Familiarity with Salesforce and performance consulting processes.

What GP Strategies employees say

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Hours and flexibility

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