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Digital Optimization Manager Jobs in Miami, FL (NOW HIRING)

TransPerfect

SEO Team Lead

Miami, FL · On-site

Reporting into the Global Director of Digital Strategy, this role bridges strategic direction with ... Manage and mentor SEO specialists within the region (Tech & On-Page,AIO/GEO), fostering a ...

7Figures

SEO Support Specialist

Miami, FL · On-site +1

You'll manage SEO support tickets, answer client questions, hop on calls when needed, and work with ... Previous experience with SEO, Local SEO, digital marketing, or SEO support * Understanding of SEO ...

Dreamfields

National Digital Marketing Director

Miami, FL · On-site

$200 - $250/hr

Job Title National Director, Digital Marketing Department Marketing Master Department Marketing ... Expertise in Google Analytics, SEO, media buying, website optimization, and content management ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Miami, FL

Digital Optimization Manager information

See Miami, FL salary details

$13.9K

$88.9K

$156.9K

How much do digital optimization manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital optimization manager in Miami, FL is $88,872.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $109,500.00 per year, depending on experience, location, and employer.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Miami, FL?

For Digital Optimization Manager jobs in Miami, FL, the most frequently searched job titles are:

What job categories do people searching Digital Optimization Manager jobs in Miami, FL look for?

The top searched job categories for Digital Optimization Manager jobs in Miami, FL are:

What cities near Miami, FL are hiring for Digital Optimization Manager jobs?

Cities near Miami, FL with the most Digital Optimization Manager job openings:

Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Miami, FL as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $88,877 per year, or $42.7 per hour.

Manager, Digital Content Producer - Streaming

Univision Communications, Inc.

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Key responsibilities

  • Lead the live video and multimedia content strategy across digital platforms, including YouTube, Facebook, and TikTok.

  • Oversee the production of live programming, ensuring content is culturally relevant, engaging, and tailored to Latino audiences.

  • Develop and implement strategies to grow audience engagement, monitor performance metrics, and optimize content for platform-specific success.

Job description

The Manager, Multimedia Content, Live Video Streaming & Programming will lead TelevisaUnivision Local Media's live video strategy and programming across YouTube, Facebook, TikTok, and emerging platforms. This role will lead a team responsible for live production, digital video, and social content, while overseeing programming strategy, content execution, audience growth, and monetization. The Manager will combine strong editorial judgment, digital expertise, and operational leadership to develop engaging, culturally relevant content that connects with Latino audiences across the U.S.
ABOUT YOU:
You are a dynamic digital media leader with a passion for live content, audience growth, and innovative storytelling. You thrive in fast-paced environments, know how to turn breaking moments into compelling digital programming, and bring strong editorial judgment and platform expertise. You are a hands-on people leader who can inspire a team, collaborate across functions, and use data and audience insights to continuously improve content and drive results. Experience engaging U.S. Latino audiences and a strong understanding of digital video platforms are highly valued.
YOUR DAY-DAY:
Strategy, Programming & Team Leadership
  • Lead the Local Media live video and multimedia content strategy, aligning programming with audience growth, engagement, and monetization goals.
  • Lead, mentor, and develop a team of social media editors, video producers, and livestreaming specialists, establishing clear priorities, workflows, and performance expectations.
  • Develop and manage a dynamic programming calendar for digital-first live content and related Video on Demand (VOD) assets, adapting programming to breaking news, cultural moments, and audience interests.
  • Monitor digital video trends, platform developments, audience insights, and competitive activity to continuously evolve programming and content strategy.
  • Partner with editorial, marketing, PR, sales, and other stakeholders to ensure coordinated content execution and cross-platform promotion.

Live Content Production & Execution
  • Oversee the production of compelling live programming, including breaking news, interviews, special events, community programming, and other original content.
  • Establish rapid-response workflows and production capabilities to quickly activate live coverage around breaking news and high-priority stories.
  • Ensure content is editorially sound, culturally relevant, visually engaging, and tailored to Latino audiences across the U.S.
  • Build relationships with journalists, newsmakers, creators, and other talent to develop compelling programming and expand audience reach.

Audience Growth & Platform Optimization
  • Develop strategies to increase discoverability, viewer retention, engagement, and audience growth across platforms.
  • Optimize titles, descriptions, thumbnails, SEO, metadata, calls-to-action, and other platform-specific elements to maximize performance.
  • Incorporate cross-promotion within live streams through slates, lower-thirds, and calls-to-action that drive audiences to other Local Media content, digital products, and platforms.
  • Establish and maintain community engagement and moderation standards that foster safe, inclusive, and active live audiences.
  • Performance, Analytics & Monetization
  • Establish and monitor key performance indicators, including concurrent viewers, watch time, engagement, audience growth, and monetization.
  • Use performance data and audience insights to make programming decisions and continuously improve content strategy.
  • Partner with video and social teams to maximize the value of live content by repurposing streams into short-form clips, reels, and long-form VOD content.
  • Identify opportunities to increase revenue and monetization through programming, audience growth, partnerships, and platform capabilities.

YOU HAVE:
  • Bachelor's degree in Journalism, Communications, Media, or a related field, or equivalent experience.
  • 5+ years of experience in digital video, live streaming, social media, digital programming, or multimedia content production.
  • Strong knowledge of YouTube, Facebook, TikTok, and other emerging video platforms, including platform-specific best practices.
  • Strong understanding of audience development, content optimization, SEO, algorithms, and social engagement strategies.
  • Experience developing and managing a programming calendar or content grid across multiple platforms.
  • Ability to operate effectively in a fast-paced, deadline-driven news or media environment, including rapid-response coverage.
  • Strong editorial judgment with the ability to identify compelling, culturally relevant content for Latino audiences.
  • Experience using audience analytics and performance data to make programming and content decisions, including KPIs such as watch time, concurrent viewers, engagement, and audience growth.
  • Excellent communication, organizational, and project management skills, with the ability to manage multiple priorities and productions simultaneously.
  • Bilingual English/Spanish preferred, with strong understanding of U.S. Hispanic/Latino audiences and cultural trends.

Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

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