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Digital Media Operations Jobs (NOW HIRING)

WildBrain

Media Operations Analyst

Los Angeles, CA · On-site +1

Working closely with the Digital Marketing, Distribution, FAST/AVOD and YouTube Network teams, you ... Work with the Media Operations Manager to develop, implement and analyze bespoke media strategies ...

AEG Worldwide

Digital Media Buyer

Chicago, IL · On-site

... operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! What We Are Looking For The Digital Media Buyer will be responsible ...

WildBrain

Media Operations Analyst

Los Angeles, CA · On-site

Working closely with the Digital Marketing, Distribution, FAST/AVOD and YouTube Network teams, you ... Work with the Media Operations Manager to develop, implement and analyze bespoke media strategies ...

Liaison International

Digital Media Specialist

$55K - $65K/yr

The Digital Media Specialist supports campaign execution and efficiency for the digital marketing ... operational responsibilities. Responsibilities * Support the setup and execution of paid social ...

CSI Sports

Be Seen First

Director of Digital Media

Jersey City, NJ · On-site

$75K - $150K/yr

Director of Digital Media Be Part of the Fastest Growing Sports Channel Worldwide About CSI SPORTS ... operational oversight with a deep understanding of digital trends, content strategy, and ...

People and Processes Inc

Digital Media Manager

Knoxville, TN · On-site

$85K - $110K/yr

... reliability to operations optimization to assist you in achieving your targeted level of ... Our Digital Media Manager needs to have a solid copywriting ability, with a knack for motivating ...

Aquent

Digital Media Director

Richmond, VA · On-site

$140K - $175K/yr

Take immediate ownership of existing B2C accounts, managing day-to-day operations and serving as ... Proven experience in digital paid media planning, buying, and strategy, coupled with a hands-on ...

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Digital Media Operations information

What is digital media operations?

Digital media operations refers to the management and execution of processes involved in creating, distributing, and optimizing digital content across various platforms. This role typically involves coordinating between creative, technical, and marketing teams to ensure digital campaigns run smoothly and efficiently. Responsibilities can include managing ad trafficking, analyzing campaign performance, troubleshooting technical issues, and maintaining quality assurance standards. Digital media operations professionals play a key role in maximizing the effectiveness and reach of online advertising and content initiatives.

What are the key skills and qualifications needed to thrive as a digital media operations professional?

To thrive in Digital Media Operations, you need expertise in digital marketing, content management, analytics, and project coordination, often supported by a relevant degree or certification. Familiarity with tools like Google Analytics, content management systems (CMS), and digital advertising platforms is typically required. Strong organizational skills, adaptability, and effective communication help professionals excel in fast-paced, cross-functional teams. These skills ensure seamless digital campaigns, accurate performance tracking, and efficient collaboration across departments.

What are some common challenges faced in a digital media operations role, and how can they be addressed?

Professionals in Digital Media Operations often encounter challenges such as managing multiple campaigns simultaneously, ensuring timely content delivery, and adapting to rapidly changing technology platforms. To address these, strong organizational skills, clear communication with cross-functional teams, and staying current with industry tools and best practices are essential. Many teams utilize project management software and regular status meetings to streamline workflows and quickly resolve issues, helping ensure campaign goals are met while maintaining quality and compliance.

What is the difference between Digital Media Operations vs Digital Marketing Coordinator?

AspectDigital Media OperationsDigital Marketing Coordinator
Primary FocusManaging digital media assets, workflows, and technical processesPlanning and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, media management tools, basic analyticsMarketing strategy, content creation, social media skills
Work EnvironmentMedia teams, digital platforms, technical settingsMarketing teams, client-facing, creative environments
Industry UsageMedia companies, digital agencies, tech firmsBrands, advertising agencies, marketing firms

Digital Media Operations primarily handles the technical and logistical aspects of digital media management, ensuring assets and workflows run smoothly. In contrast, Digital Marketing Coordinators focus on campaign planning, content creation, and marketing strategy execution. While both roles require familiarity with digital tools, their core responsibilities differ, making each essential in different stages of digital marketing and media management.

Does digital media operations pay well?

Digital media operations roles typically offer competitive salaries that vary based on experience, location, and company size. Entry-level positions may start lower, while experienced professionals with skills in analytics, content management, or advertising can earn higher wages, especially with certifications or advanced tools knowledge.
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Digital Media Operations jobs near you
Infographic showing various Digital Media Operations job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Associate Manager of Digital Media Platforms

The Vitamin Shoppe

Secaucus, NJ • On-site

$90K - $117K/yr

Other

Re-posted 26 days ago

The Vitamin Shoppe rating

7.0

Company rating: 7.0 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

3rd of 24 rated health and beauty retailers

Job description

Overview
We're looking for an Associate Manager of Digital Media Platforms to join our digital marketing team and ensure flawless execution of paid media tagging, trafficking, optimization and measurement across platforms including Google, YouTube, Meta, and emerging channels. This person will be our in-house expert on tracking infrastructure, campaign trafficking, QA processes, and performance data integrity-ensuring that our digital expenditure is accurately measured and fully optimized.
If you're detail-obsessed, technically sharp, and thrive at the intersection of marketing and analytics, this is the role for you.
Responsibilities
Support the Sr Media Manager & Marketing Analyst in media platforms
Tagging & Tracking Infrastructure
  • Own end-to-end implementation of all tracking across platforms (GA4, GTM, Floodlights, Conversion APIs, pixels, SDK integrations, UTM governance, etc.).
  • Build and maintain a scalable tracking taxonomy across all paid media and digital experiences.
  • Ensure accuracy and redundancy of conversion tracking (browser + server-side).
  • Partner with IT/web engineering to deploy, test, and maintain tracking code across properties.

Campaign Trafficking & Execution
  • Manage trafficking of digital media campaigns across Google Ads, DV360, Meta, TikTok, Reddit, YouTube, and retargeting partners.
  • Build and QA ad tags, third-party tracking URLs, macros, and dynamic parameters.
  • Ensure campaign naming conventions and metadata structures are followed consistently.
  • Support creative versioning and asset trafficking across platforms.

Quality Assurance (QA)
  • Lead all pre-launch QA, including:
    • Tag validation
    • Pixel firing checks
    • App vs web tracking
    • Landing page behavior
  • Surface issues proactively and partner with channel managers to resolve discrepancies.

Measurement & Optimization Support
  • Ensure all campaigns accurately populate analytics dashboards and reporting environments.
  • Troubleshoot data anomalies, pixel issues, and attribution gaps.
  • Partner with Analytics to improve attribution models and optimize conversion flow tracking.
  • Keep a pulse on platform updates (e.g., privacy changes, attribution policies, API integrations).

Cross-Functional Collaboration
  • Work closely with paid media managers, analytics, product, IT, creative and external agencies to ensure measurement fidelity and flawless campaign execution.

Qualifications
Required Qualifications
  • 3+ years of experience in digital media operations, tagging/trafficking, or measurement/analytics.
  • Hands-on expertise with:
    • GTM, GA4, CM360, DV360, Google Ads, YouTube, Meta Ads Manager
    • Third-party tracking and verification (e.g., Floodlight, IAS, MOAT, DoubleVerify)
  • Deep understanding of tracking principles: cookies, server-side tracking, CAPI, UTMs, attribution windows.
  • Experience building and managing pixels, events, and custom conversions.
  • Extremely high attention to detail and strong project management abilities.

Preferred Qualifications
  • Experience with server-side tagging solutions
  • Experience supporting ecommerce or multichannel retail.

What Success Looks Like
  • Zero-error campaign launches.
  • Accurate and consistent conversion tracking across all platforms.
  • Reliable reporting with no data gaps.
  • Strong partner relationships across marketing, creative, analytics, and engineering.
  • A scalable measurement ecosystem that supports rapid media growth.

Equal Opportunity Policy
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.
We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.
Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

What The Vitamin Shoppe employees say

Pay

Benefits

Hours and flexibility

Workplace

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Vitamin Shoppe logo

About Vitamin Shoppe

Sourced by ZipRecruiter

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our app, and in 700+ stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. Our Mission Everyone is deserving of good health. At The Vitamin Shoppe®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe. Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal. No matter which direction your journey leads, we'll help keep you moving forward. Lifelong wellness starts here. ™

Industry

Retail

Company size

1,001 - 5,000 Employees

Headquarters location

Secaucus, NJ, US

Year founded

1977

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