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Digital Measures Jobs (NOW HIRING)

coty

$85K - $110K/yr

Localize and implement digital measurement methodology and optimize ongoing and immediate across all brands and campaigns * Tell the story behind the data to non-technical savvy team members and ...

Publicis Groupe Holdings B.V

Digital Analyst

Fallston, NC · On-site +1

$91K - $108K/yr

Ensure measurement strategies remain aligned with business objectives by delivering descriptive and diagnostic analysis focused on digital asset optimization and performance improvement.

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How much do digital measures jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for digital measures in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are Digital Measures?

Digital Measures refers to specialized software platforms used by academic institutions to collect, manage, and report faculty activities and achievements. These systems help streamline the documentation of teaching, research, service, and professional development, making it easier for universities to generate reports for accreditation, annual reviews, and other administrative needs. Digital Measures is commonly used to reduce paperwork, ensure data accuracy, and support decision-making processes within higher education organizations.

How does a professional working in Digital Measures typically collaborate with faculty and administrative staff within an academic institution?

Professionals in Digital Measures roles often act as liaisons between faculty, administrative staff, and IT teams to ensure accurate collection, management, and reporting of faculty activity data. They provide training, troubleshoot issues, and help tailor the system to meet the institution's reporting needs. Regular collaboration includes organizing workshops, responding to data requests, and coordinating with stakeholders to keep digital records current and compliant. This role requires strong communication and problem-solving skills to bridge technical processes and user needs.

What is the difference between Digital Measures vs Data Analyst?

AspectDigital MeasuresData Analyst
Required CredentialsTypically requires a background in education, research, or institutional assessment, often with a master's degree or higher.Usually requires a degree in statistics, mathematics, or related fields; certifications like SAS or SQL are common.
Work EnvironmentPrimarily in academic or research institutions, focusing on institutional data management and assessment.In various industries, analyzing data to inform business decisions across departments.
Employer & Industry UsageUsed mainly by higher education institutions and research organizations.Widely used across industries such as finance, healthcare, marketing, and technology.

Digital Measures focuses on managing and assessing institutional data within academic settings, while Data Analysts interpret complex data sets to support decision-making across diverse industries. Both roles require analytical skills but serve different organizational needs.

What are the key skills and qualifications needed to thrive as a Digital Measures Administrator, and why are they important?

To thrive as a Digital Measures Administrator, you need expertise in data management, reporting, and a background in information systems or a related field. Familiarity with Digital Measures (now Watermark Faculty Success), database systems, and data visualization tools is typically required. Attention to detail, strong problem-solving, and effective communication are essential soft skills for collaborating with faculty and interpreting data needs. These competencies ensure accurate data collection, streamlined reporting, and effective support for institutional decision-making.
More about Digital Measures jobs
What job categories do people searching Digital Measures jobs look for? The top searched job categories for Digital Measures jobs are:
Digital Measures jobs near you

Associate Director, Planning & Digital Integration

Starcom Mediavest Group Germany Gmbh

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

Company Description
Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The Associate Media Director (AMD) is a senior client-facing leader responsible for shaping and implementing data-driven, omnichannel programmatic strategies, with a strong emphasis on Connected TV (CTV), Video, Display, and Mobile. This role manages planning and activation for complex and high-investment campaigns, translating platform capabilities, data, and performance into clear, actionable client narratives.
Serving as the primary digital advisor to clients, the Associate Director leads strategic discussions, delivers polished client presentations and guides stakeholders through evolving digital solutions, from advanced audience strategies and inventory selections to optimization, measurement and learning agendas. The Associate Director is expected to bring deep fluency across programmatic video and CTV ecosystems, show confidence in client conversations, and proactively find opportunities to elevate performance, scale innovation, and drive business outcomes.
Responsibilities
Strategic Planning & Client Leadership
  • Lead the development of integrated media strategies across digital, video, audio, OOH, and emerging channels, aligned to client business goals.
  • Partner with agency media teams to respond to RFPs, develop strategies that align with the client's needs inclusive of audience-first programmatic strategies, and position emerging solutions in a consultative manner.
  • Serve as a primary day-to-day client contact, confidently leading status calls, planning discussions, POVs, and presentations.
  • Own the development of strategic proposals, test-and-learn roadmaps, and performance narratives aligned to client goals.

Digital & Performance Media Ownership
  • Own digital channel strategy and activation, from proposal to optimization and post buy analysis.
  • Partners with channel specialists and investment leads to:
    • Set campaign goals, KPIs, and success metrics.
    • Ensure proper setup, trafficking, pacing, and optimization.
    • Evaluate performance and translate results into clear, actionable insights.
  • Oversee sponsorships, tests, and innovation initiatives, ensuring learning agendas and outcomes are documented and socialized.

Investment, Workflow & Execution Oversight
  • Manage flowcharts, GLPs, ATBs, and investment authorizations, ensuring accuracy, compliance, and adherence to approved strategy.
  • Ensure media is activated according to plan, budgets are pacing appropriately, and billing aligns with authorized investments.
  • Function as a key connector between Planning and Investment, resolving issues quickly and maintaining operational momentum.
  • Oversee timelines, deliverables, and workflow adherence across all media initiatives.

Cross Team Leadership & Collaboration
  • Coordinate seamlessly with Investment Directors, Negotiators, Specialists, Analytics, and external agency partners.
  • Provide clear directions to Supervisors, Senior Associates, and Associates, ensuring tasks are delegated effectively and priorities are clear.
  • Support Directors with deck development, client materials, POVs, and executive-ready narratives.
  • Champion procedures, process improvements, and documentation to drive efficiency and scalability.

Performance, Reporting & Insights
  • Lead campaign readouts, performance reviews, and post-campaign analyses across planning and digital channels.
  • Ensure reporting connects data to decisions, clearly communicate findings, optimizations, and next steps.
  • Leverage competitive analysis, audience insights, and marketplace intelligence to inform recommendations.

Talent Development & Leadership
  • Lead, mentor and develop junior team members, supporting skill development in strategy, digital fluency, and client communication.
  • Champion a collaborative, curious and high-performing team environment.
  • Contribute to performance calibration, staffing discussions, and succession planning as needed.

Qualifications
  • 6-7+ years of media planning and/or digital activation experience (agency experience strongly preferred).
  • Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360, YouTube via DV360, Amazon DSP, and Walmart DSP.
  • Demonstrated skill in digital ad serving and tracking platforms and verification and brand safety tools specifically Google Campaign Manager 360 and Extreme Reach, IAS and DoubleVerify.
  • Deep understanding of cross-platform digital measurement with Nielsen, Kantar and other measurement services.
  • Experience with Prisma, Media Ocean, Guidelines for Planning.
  • Ability to use project management tools like Smartsheets.
  • Strong understanding of media economics, investment workflows, and client financial stewardship.
  • Ability to confidently speak with clients about digital strategy, platforms, targeting, optimizations and measurement.
  • Highly organized, meticulous, and comfortable leading in a fast-paced, matrixed environment.

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/18/2026.

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