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Digital Measures Jobs (NOW HIRING)

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

coty

$85K - $110K/yr

Localize and implement digital measurement methodology and optimize ongoing and immediate across all brands and campaigns * Tell the story behind the data to non-technical savvy team members and ...

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How much do digital measures jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for digital measures in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are Digital Measures?

Digital Measures refers to specialized software platforms used by academic institutions to collect, manage, and report faculty activities and achievements. These systems help streamline the documentation of teaching, research, service, and professional development, making it easier for universities to generate reports for accreditation, annual reviews, and other administrative needs. Digital Measures is commonly used to reduce paperwork, ensure data accuracy, and support decision-making processes within higher education organizations.

How does a professional working in Digital Measures typically collaborate with faculty and administrative staff within an academic institution?

Professionals in Digital Measures roles often act as liaisons between faculty, administrative staff, and IT teams to ensure accurate collection, management, and reporting of faculty activity data. They provide training, troubleshoot issues, and help tailor the system to meet the institution's reporting needs. Regular collaboration includes organizing workshops, responding to data requests, and coordinating with stakeholders to keep digital records current and compliant. This role requires strong communication and problem-solving skills to bridge technical processes and user needs.

What is the difference between Digital Measures vs Data Analyst?

AspectDigital MeasuresData Analyst
Required CredentialsTypically requires a background in education, research, or institutional assessment, often with a master's degree or higher.Usually requires a degree in statistics, mathematics, or related fields; certifications like SAS or SQL are common.
Work EnvironmentPrimarily in academic or research institutions, focusing on institutional data management and assessment.In various industries, analyzing data to inform business decisions across departments.
Employer & Industry UsageUsed mainly by higher education institutions and research organizations.Widely used across industries such as finance, healthcare, marketing, and technology.

Digital Measures focuses on managing and assessing institutional data within academic settings, while Data Analysts interpret complex data sets to support decision-making across diverse industries. Both roles require analytical skills but serve different organizational needs.

What are the key skills and qualifications needed to thrive as a Digital Measures Administrator, and why are they important?

To thrive as a Digital Measures Administrator, you need expertise in data management, reporting, and a background in information systems or a related field. Familiarity with Digital Measures (now Watermark Faculty Success), database systems, and data visualization tools is typically required. Attention to detail, strong problem-solving, and effective communication are essential soft skills for collaborating with faculty and interpreting data needs. These competencies ensure accurate data collection, streamlined reporting, and effective support for institutional decision-making.
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What job categories do people searching Digital Measures jobs look for? The top searched job categories for Digital Measures jobs are:
Digital Measures jobs near you
Infographic showing various Digital Measures job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.
Digital Analyst II

Digital Analyst II

Shift Digital

Birmingham, MI • On-site

$93K - $111K/yr

Full-time

Re-posted 20 days ago

Job description

Description
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.

Examples of projects may include:
  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.

Qualifications
  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.

Preferred Qualifications
  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

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