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Digital Marketing Manager Jobs in Springfield, TN

R.H. Boyd

Digital Marketing Manager

Nashville, TN · On-site

$70 - $110/hr

Position Overview The Digital Marketing Manager is responsible for overseeing, developing, and executing strategic marketing campaigns in a timely manner that elevate the R.H. Boyd brand, drive ...

New

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site +1

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

GRO Marketing

Digital Marketing Specialist

Nashville, TN · On-site

$55 - $75/hr

The Digital Marketing Specialist will create, manage, and optimize our client's paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative ...

New

Ride Designs

Digital Marketing Specialist

Mount Juliet, TN · On-site

$55 - $85/hr

Job Summary The Digital Marketing Associate (3-5 years experience) is responsible for developing ... The role also manages Sunrise Medical Brand Ambassador relationships and ensures strong ROI from ...

New

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

The Digital Marketing Analyst will bring strong analytical capabilities combined with a ... This individual will be able to manage multiple priorities in a fast-paced environment, communicate ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Springfield, TN

Digital Marketing Manager information

See Springfield, TN salary details

$34.5K

$82.8K

$130.8K

How much do digital marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital marketing manager in Springfield, TN is $82,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,700.00 and $94,400.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, TN?

The most popular types of Digital Marketing jobs in Springfield, TN are:

What cities near Springfield, TN are hiring for Digital Marketing Manager jobs?

Cities near Springfield, TN with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Springfield, TN as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $82,841 per year, or $39.8 per hour.

Digital Marketing Manager

R.H. Boyd

Nashville, TN • On-site

$70 - $110/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

New

Job description

Position Overview

The Digital Marketing Manager is responsible for overseeing, developing, and executing strategic marketing campaigns in a timely manner that elevate the R.H. Boyd brand, drive revenue growth, and expand audience engagement across digital and social platforms. This role blends creativity, analytics, and project management to ensure consistent brand storytelling across all channels, including social media, email marketing, advertising, and partnerships. The ideal candidate is a proactive, detail-oriented marketer with strong visual sensibilities, a passion for community engagement, and the ability to translate business goals into compelling digital content and measurable results.


Key Responsibilities
Social Media Strategy and Execution

  • Develop and oversee a cohesive social media strategy across all R.H. Boyd related brands,

  • events, and initiatives (e.g., Legacy Ball, publishing releases, ad campaigns, content for CEO).

  • Create, curate, and schedule high-quality content (graphics, reels, stories, posts) aligned with brand voice and seasonal priorities.

  • Manage daily social engagement: respond to comments/messages, nurture community interaction, and monitor brand mentions.

  • Track analytics and optimize strategies for growth, engagement, and conversion.


Marketing Campaign Development

  • Lead planning and execution of digital marketing campaigns supporting product launches, book releases, events, and corporate initiatives.

  • Manage email marketing, subscriber growth, and CRM segmentation.

  • Coordinate advertising initiatives across digital, print, and experiential channels.

  • Collaborate with cross-functional teams to ensure cohesive messaging and timely deliverables.


Brand Storytelling and Content Creation

  • Support the development of branded content across platforms, ensuring consistency in voice, tone, and aesthetics.

  • Produce or coordinate multimedia content, including video clips, photos, testimonials, and promotional assets.

  • Uphold R.H. Boyd’s heritage-driven brand standards across all creative output.


Partnerships, Influencers, and Community Engagement

  • Identify and manage relationships with influencers, partners, and media outlets to expand brand awareness.

  • Support event marketing campaigns, including Legacy Ball promotions, tours, and community programs.

  • Collaborate on PR efforts, press releases, and media kits when needed.


Analytics, Reporting, and Optimization

  • Monitor KPIs across platforms and campaigns, preparing monthly performance reports for the executive team.

  • Use data insights to refine messaging, campaign timing, and strategic priorities.


Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

  • 3–5 years of experience managing social media and digital marketing campaigns.

  • Strong graphic design and video editing skills (Canva, Adobe Suite preferred).

  • Excellent written and verbal communication abilities.

  • Knowledge of analytics tools (Meta Insights, Google Analytics, Mailchimp, etc.).

  • Experience working with heritage, cultural, publishing, or luxury brands is a plus. Ability to work both independently and collaboratively in a fast-paced environment.


Key Competencies

  • Creative thinker with strong attention to detail

  • Storytelling and brand alignment

  • Analytical mindset with data-driven decision-making

  • Exceptional project management and organization

  • Community-focused approach to engagement

  • Ability to translate strategic goals into compelling content

  • Strong knowledge of grammar, style guides, and editorial standards (e.g., Chicago Manual of Style, American Psychological Association Style).

  • Familiarity with faith-based content and cultural sensitivity, particularly related to the Black church and African American history.

  • Experience working with diverse authors and content related to faith, social justice, or community engagement.

  • Ability to manage multiple projects simultaneously and meet deadlines.

  • Ability to provide constructive feedback.

  • Understanding of print production and digital publishing workflows.


Benefits

Comprehensive health, dental, and vision insurance, 401(k) with company match, flexible PTO, professional development and educational opportunities, and access to R.H. Boyd’s events and publications.


R.H. Boyd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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