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Digital Marketer Jobs in Madison, WI (NOW HIRING)

Socket.dev

Director of Digital Marketing

Madison, WI · On-site

$85 - $110/hr

In this role, you will manage and execute DFW's digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver ...

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Sub-Zero Group, Inc.

2027 Marketing Internships

Madison, WI · On-site

$15 - $20.25/hr

Digital Marketing: Support a variety of digital initiatives with planning, testing, and delivery of ... digital experiences across the company's luxury website. This role provides hands-on exposure to ...

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Digital Marketer information

See Madison, WI salary details

$35.8K

$78K

$138K

How much do digital marketer jobs pay per year?

As of Aug 28, 2026, the average yearly pay for digital marketer in Madison, WI is $77,971.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,400.00 and $82,100.00 per year, depending on experience, location, and employer.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

More about Digital Marketer jobs

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For Digital Marketer jobs in Madison, WI, the most frequently searched job titles are:

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The top searched job categories for Digital Marketer jobs in Madison, WI are:

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Cities near Madison, WI with the most Digital Marketer job openings:

Digital Marketer jobs near you
Infographic showing various Digital Marketer job openings in Madison, WI as of August 2026, with employment types broken down into 82% Full Time, 14% Part Time, 2% Temporary, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $77,971 per year, or $37.5 per hour.

Director of Digital Marketing

Madison, WI • On-site

Wisconsin Milk Marketing
See more jobs at Wisconsin Milk Marketingexternal

Full-time

Retirement

Posted 5 days ago

Job description

Dairy Farmers of Wisconsin is looking for a Director of Digital Marketing.


About the Dairy Farmers of Wisconsin (DFW): We are a non-profit organization fully funded by the dairy farmers of Wisconsin. Our mission is to help Wisconsin’s dairy farm families thrive by building demand for products made in Wisconsin with Wisconsin milk… like cheese.


About the Role: In this role, you will manage and execute DFW’s digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver integrated, audience-focused and performance-driven communications by:

  • Coordinating digital marketing initiatives that support DFW’s organizational goals and brand standards
  • Assisting in developing branded content, applying distinct audience-specific brand voices and reviewing creative proofs for accuracy and consistency
  • Managing social media, paid advertising, SEO/GEO and website activities, along with coordinating supporting agencies, consultants and vendors
  • Monitoring performance and budget activity to identify insights, improve results and ensure resources are used effectively


About You: A bachelor’s degree plus at least eight years of experience in digital marketing, including branding, social media, paid advertising, SEO/GEO, website management or a similar role. Experience managing agency partners and coordinating digital initiatives across teams is required. You should bring strong communication and proofreading skills, exceptional attention to detail and the ability to apply distinct brand voices for different audiences. Prior supervisory and project management experience is preferred. You will contribute to DFW’s culture of unity and excellence by being hungry, humble and smart.


About the Job & Benefits. This position is located Madison, Wisconsin. You should be willing to travel approximately 15% of the time, including occasional weekends. Compensation consists of a competitive salary and benefits package that includes a company-funded 401k plan, summer hours, as well as casual office attire.


DFW is an equal opportunity employer.

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