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Digital Marketer Jobs in Baton Rouge, LA (NOW HIRING)

Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...

Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...

Marketing Intern

Baton Rouge, LA · On-site

$13 - $17.25/hr

Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...

Marketing Intern

Baton Rouge, LA · On-site

$13 - $17.25/hr

Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...

Marketing Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Showing results 21-40

Digital Marketer information

See Baton Rouge, LA salary details

$34.1K

$74.3K

$131.6K

How much do digital marketer jobs pay per year?

As of Aug 6, 2026, the average yearly pay for digital marketer in Baton Rouge, LA is $74,313.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $78,300.00 per year, depending on experience, location, and employer.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.
What are the most commonly searched types of Digital Marketer jobs in Baton Rouge, LA? The most popular types of Digital Marketer jobs in Baton Rouge, LA are:
What are popular job titles related to Digital Marketer jobs in Baton Rouge, LA? For Digital Marketer jobs in Baton Rouge, LA, the most frequently searched job titles are:
What cities near Baton Rouge, LA are hiring for Digital Marketer jobs? Cities near Baton Rouge, LA with the most Digital Marketer job openings:
Infographic showing various Digital Marketer job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $74,313 per year, or $35.7 per hour.

DIGITAL CONTENT PRODUCER - WAFB

Gray Television

Baton Rouge, LA • On-site

Full-time

Posted 8 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

44th of 75 rated media


Job description

About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFB:
WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.
Job Summary/Description:
WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.
Duties/Responsibilities include (but are not limited to):
- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.
Qualifications/Requirements:
- Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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