We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most ...
We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most ...
Growth Hacker - Remote
Baton Rouge, LA · On-site
Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...
Growth Hacker - Remote
Baton Rouge, LA · On-site
Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...
Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...
Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...
Digital Product Manager
Baton Rouge, LA · On-site
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Digital Product Manager
Baton Rouge, LA · On-site
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...
Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...
Digital Product Manager
Baton Rouge, LA · On-site
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Digital Product Manager
Baton Rouge, LA · On-site
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related ... Defines and develops digital product strategy towards delivering a best-in-class technology ...
Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...
Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...
Account Coordinator - Digital Advertising
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
Account Coordinator - Digital Advertising
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
Account Coordinator - Digital Advertising
Baton Rouge, LA · On-site
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
Account Coordinator - Digital Advertising
Baton Rouge, LA · On-site
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
Account Coordinator - Digital Advertising
Baton Rouge, LA · On-site
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
Quick apply
Account Coordinator - Digital Advertising
Baton Rouge, LA · On-site
$38K - $48K/yr
The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). This position reports ...
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
Quick apply
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital ... Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost ...
Electrical Distribution Industry a plus * 3-5 years in eCommerce, digital business, digital marketing, or marketing technology * Sales experience strongly preferred Additional Requirement * Ability ...
Electrical Distribution Industry a plus * 3-5 years in eCommerce, digital business, digital marketing, or marketing technology * Sales experience strongly preferred Additional Requirement * Ability ...
Marketing Intern
Baton Rouge, LA · On-site
$13 - $17.25/hr
Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...
Marketing Intern
Baton Rouge, LA · On-site
$13 - $17.25/hr
Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...
Marketing Intern
Baton Rouge, LA · On-site
$13 - $17.25/hr
Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...
Marketing Intern
Baton Rouge, LA · On-site
$13 - $17.25/hr
Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant directories, and digital marketing materials. 3. Tenant Relations & Administrative Support * Merchant ...
Electrical Distribution Industry a plus * 3-5 years in eCommerce, digital business, digital marketing, or marketing technology * Sales experience strongly preferred Additional Requirement * Ability ...
Electrical Distribution Industry a plus * 3-5 years in eCommerce, digital business, digital marketing, or marketing technology * Sales experience strongly preferred Additional Requirement * Ability ...
Marketing Tutor
Baton Rouge, LA · Remote
$18 - $40/hr
Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...
Marketing Tutor
Baton Rouge, LA · Remote
$18 - $40/hr
Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...
Digital Marketing Private Tutoring Jobs
Baton Rouge, LA · On-site
$20 - $80/hr
Company Profile Superprof is the leading tutoring platform in the USA, connecting passionate individuals with eager learners. We operate in over 63 countries, making education accessible to everyone ...
Digital Marketing Private Tutoring Jobs
Baton Rouge, LA · On-site
$20 - $80/hr
Company Profile Superprof is the leading tutoring platform in the USA, connecting passionate individuals with eager learners. We operate in over 63 countries, making education accessible to everyone ...
Digital Marketer information
See Baton Rouge, LA salary details
$34.1K - $43K
17% of jobs
$51.3K is the 25th percentile. Wages below this are outliers.
$43K - $51.8K
9% of jobs
$51.8K - $60.7K
19% of jobs
The median wage is $63K / yr.
$60.7K - $69.5K
20% of jobs
$75.1K is the 75th percentile. Wages above this are outliers.
$69.5K - $78.4K
16% of jobs
$78.4K - $87.3K
6% of jobs
$87.3K - $96.1K
5% of jobs
$96.1K - $105K
2% of jobs
$105K - $113.8K
2% of jobs
$113.8K - $122.7K
2% of jobs
$122.7K - $131.6K
1% of jobs
$34.1K
$74.3K
$131.6K
How much do digital marketer jobs pay per year?
What are the main challenges digital marketers face when managing multiple campaigns across different platforms?
What is the difference between Digital Marketer vs Content Marketer?
| Aspect | Digital Marketer | Content Marketer |
|---|---|---|
| Primary Focus | Overall online marketing strategies, including SEO, social media, email, and paid advertising | Creating, managing, and distributing valuable content to attract and engage audiences |
| Skills & Certifications | SEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpot | Content creation, copywriting, storytelling, SEO, content management systems |
| Work Environment | Marketing teams, agencies, digital departments across industries | Content teams, editorial departments, marketing agencies |
| Common Usage | Developing comprehensive digital campaigns | Producing blog posts, videos, and other content assets |
While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.
What does a digital marketer do?
A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.
What does a digital marketer do?

Gray Television rating
7.1
Based on 68 frontline employees who took The Breakroom Quiz
44th of 75 rated media
Job description
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFB:
WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.
Job Summary/Description:
WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.
Duties/Responsibilities include (but are not limited to):
- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.
Qualifications/Requirements:
- Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
What Gray Television employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Gray Television
Sourced by ZipRecruiter
Industry
Media and telecom
Company size
5,001 - 10,000 Employees
Headquarters location
Atlanta, GA, US
Year founded
1897