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Digital Marketer Jobs in Baton Rouge, LA (NOW HIRING)

Mondo

Digital Strategist

Baton Rouge, LA · Remote

$25K/mo

Run and manage active digital marketing campaigns across paid social and search platforms from setup through optimization * Pull and compile analytics reports using Google Analytics to track campaign ...

State of Louisiana

DIGITAL MEDIA SPECIALIST

Baton Rouge, LA · On-site

$65K - $75K/yr

Knowledge of social media strategy, analytics, and current digital marketing trends. Proficiency with Adobe Creative Suite, including Adobe Premiere Pro and After Effects, as well as Microsoft Office ...

DR Horton

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

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All JobsDigital Marketer JobsDigital Marketer Jobs in Baton Rouge, LA

Digital Marketer information

See Baton Rouge, LA salary details

$34.1K

$74.3K

$131.6K

How much do digital marketer jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital marketer in Baton Rouge, LA is $74,313.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $78,300.00 per year, depending on experience, location, and employer.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

More about Digital Marketer jobs

What are the most commonly searched types of Digital Marketer jobs in Baton Rouge, LA?

The most popular types of Digital Marketer jobs in Baton Rouge, LA are:

What are popular job titles related to Digital Marketer jobs in Baton Rouge, LA?

For Digital Marketer jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Digital Marketer jobs in Baton Rouge, LA look for?

The top searched job categories for Digital Marketer jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Marketer jobs?

Cities near Baton Rouge, LA with the most Digital Marketer job openings:

Digital Marketer jobs near you
Infographic showing various Digital Marketer job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $74,313 per year, or $35.7 per hour.

Digital Marketing Coordinator

Essential Credit Union

Baton Rouge, LA • On-site

$34K - $45K/yr

Full-time

Posted 18 days ago

Job description

Position Purpose:
The Digital Marketing Coordinator supports the execution of Essential Credit Union's digital marketing strategy by serving as the primary coordinator between the Credit Union and its external digital marketing agency. This position assists with the planning, coordination, implementation, and reporting of digital marketing campaigns while ensuring projects remain on schedule, on brand, and aligned with organizational goals.
Working under the direction of the Marketing Manager, the Digital Marketing Coordinator coordinates website content updates, digital advertising initiatives, email marketing, social media, online business listings, and digital marketing analytics. This position also collaborates with the Digital Services team to support an engaging digital member experience by identifying opportunities to improve the usability, accessibility, and effectiveness of member-facing digital applications and marketing touchpoints.
Duties and Responsibilities
  • Assist with planning and executing digital marketing campaigns supporting products, services, community initiatives, and organizational goals.
  • Coordinate paid digital advertising with external marketing partners and track campaign performance.
  • Assist with maintaining Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
  • Prepare monthly marketing reports using website, email, social media, and advertising analytics.
  • Evaluate digital member experiences—including online account opening, loan applications, and other member-facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
  • Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
  • Maintain website content and create campaign landing pages using the content management system.
  • Create, schedule, and monitor email marketing campaigns.
  • Develop and maintain social media content calendars; create and schedule content.
  • Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
  • Monitor online reviews and draft responses consistent with Essential's brand standards.
  • Maintain awareness of industry trends, regulatory changes, and member feedback to proactively drive platform improvements.
  • Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.
Major Accountabilities
  • Digital Marketing Coordination: Coordinates execution of digital marketing campaigns and promotional initiatives.
  • Digital User Experience (UX) – Evaluates member-facing digital experiences and recommends improvements to usability, accessibility, and engagement.
  • Digital Strategy amp; Innovation - Ability to evaluate, recommend, and implement digital solutions that enhance member experience, drive engagement, and mitigate risk associated with the digital channel.
  • Marketing Analytics – Track campaign performance and prepares reports to support decision making.
  • Brand Consistency – Maintains a consistent brand voice across digital channels.
  • Content Management – Maintains accurate, compliant, and engaging digital content.
  • Analytical Thinking - Ability to analyze digital performance data, member behavior, and application metrics to identify trends and make data-informed decisions that are conducive to the credit unions policies and procedures.
  • Cross-Functional Collaboration - Effective at partnering with departments such as Marketing, Lending, IT, Compliance, and Member Services to optimize workflows and improve the digital journey.
  • Digital Marketing Alignment - Understanding of how digital campaigns connect to the member journey, ensuring consistency from promotion through conversion.
  • Member-Centric Mindset - Committed to improving the financial lives of members by delivering seamless, convenient, and secure digital banking experiences.
  • Risk Cognizance – Recommend and implement practical solutions for risk mitigation strategies regarding the digital channel.
Other duties may be assigned as necessary.
Job Specification
  • Bachelor’s Degree in Digital Marketing (preferred), Marketing, Communications, or a related field required.
  • Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar digital marketing certifications are a plus.
  • Excellent problem-solving skills, attention to detail, and ability to think strategically.
  • Strong communication and interpersonal skills; ability to work collaboratively across departments.
  • Member-centric mindset with a passion for digital innovation and service excellence.
Training Requirements
  • On the job training
  • Maintain knowledge of Microsoft Office Products and marketing technology platforms.
  • Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
Work Experience
Entry-level position requires 1-3 years of experience in marketing, communications, digital marketing, or a related field. Financial institution experience is preferred by not required.
Skills, Abilities, and Knowledge
  1. Advanced Computer Knowledge
  2. Ability to read, write, and speak in English at an advanced level
  3. Microsoft Office
  4. Adobe Express and/or Canva
  5. Website content management
  6. Google Analytics familiarity
  7. Social media management
  8. Ability to multi-task while maintaining attention to detail
  9. Ability to work independently while being a team player
  10. Strong Time Management skills
Physical Requirements:
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Other Requirements:
Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

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