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Chief Marketing Officer

Steak n Shake is one of America's most recognizablerestaurant brands and is leading the industry in same-store sales-and we'rejust getting started. We're transforming the business with a relentlessfocus on operational excellence, digital innovation, premium ingredients, andexceptional value. We serve real food, made fresh to order. Beef tallowfries. Grass-fed Steakburgers. No microwaves. Fresh ingredients. Clearstandards. Real execution. Our pace is fast. Our standards are high. Ourmission is clear.

As we accelerate growth through company-owned and franchisedrestaurants, we're looking for a visionary Chief Marketing Officer to leadthe next chapter of our brand evolution. This is a rare opportunity toshape the future of an iconic brand by driving customer growth, strengtheningbrand relevance, and creating industry-leading marketing strategies thatdeliver measurable business results.

Position Summary

The Chief Marketing Officer is responsible for the overallmarketing strategy and execution for Steak n Shake. This executive leader willoversee brand management, advertising, digital marketing, customer loyalty,menu innovation support, public relations, creative development, mediastrategy, consumer insights, and local marketing initiatives.

Reporting directly to the Chief Executive Officerexecutiveleadership, the CMO will develop innovative marketing programs that increaseguest traffic, strengthen brand loyalty, accelerate franchise growth, andmaximize restaurant sales while protecting and enhancing the Steak n Shakebrand.

Key Responsibilities

• Develop and execute the company's long-term marketing and brand strategy.
• Lead all national and local marketing initiatives across company-owned and franchised restaurants.
• Drive guest acquisition, frequency, retention, and lifetime value through data-driven marketing.
• Oversee digital marketing, CRM, loyalty, social media, email marketing, mobile engagement, and customer personalization.
• Partner with Operations and Culinary teams to successfully launch new menu items and promotional campaigns.
• Build compelling advertising strategies across television, digital, social, influencer, and emerging media platforms.
• Strengthen the Steak n Shake brand while maintaining its heritage and positioning for future growth.
• Utilize consumer insights, analytics, and market research to guide marketing investments and business decisions.
• Manage agency relationships, media buying, creative development, and marketing budgets.
• Develop measurable KPIs and ROI metrics across all marketing initiatives.
• Support franchise development through marketing strategies that drive unit growth and profitability.
• Build and lead a high-performing marketing organization focused on innovation, accountability, and execution.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 15+ years of progressive marketing leadership experience.
• Executive marketing leadership within the restaurant, retail, hospitality, or consumer brand industry.
• Proven success building nationally recognized consumer brands.
• Strong experience leading digital transformation and customer acquisition strategies.
• Deep knowledge of loyalty programs, CRM, digital advertising, social media, and performance marketing.
• Demonstrated ability to translate consumer insights into revenue-generating campaigns.
• Strong financial acumen with experience managing significant marketing budgets.
• Exceptional leadership, communication, and organizational skills.
• Experience supporting franchise organizations is highly desirable.

What You'll Bring

• Visionary leadership balanced with hands-on execution.
• Strategic thinking supported by data-driven decision making.
• Passion for building brands that customers love.
• A relentless focus on measurable business outcomes.
• Creativity paired with operational discipline.
• The ability to thrive in a fast-paced, growth-oriented environment.

Why Steak n Shake?

Steak 'n Shake is a classic American brand born on Route 66in 1934. We are the creators of the Steakburger, extraordinary homemademilkshakes, and famous beef tallow fries. We use higher qualityingredients. We care about our people by proudly being the maximum wageemployer. We seek to lead in food quality and service and embrace leadingtechnologies such as Bitcoin. We are proud to be an American company.

If you are ready to lead with pride, discipline, andpurpose, we want to hear from you.

Location: Indianapolis, Indiana
Position: Full-Time | Executive Leadership