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Digital Director Jobs in Delaware (NOW HIRING)

Clariant

$113K - $151K/yr

While this role does not carry direct sales responsibility, it requires a strong commercial mindset and the ability to translate technical and digital capabilities into compelling customer value. The ...

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Digital Director information

See Delaware salary details

$47.5K

$122.2K

$196.7K

How much do digital director jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital director in Delaware is $122,182.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,100.00 and $150,100.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

Does digital director media pay well?

Digital Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, media campaigns, and teams. Salaries vary based on experience, industry, and location but generally range from $100,000 to over $200,000 annually in many markets.
More about Digital Director jobs

What are the most commonly searched types of Digital jobs in Delaware?

The most popular types of Digital jobs in Delaware are:

What are popular job titles related to Digital Director jobs in Delaware?

For Digital Director jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Digital Director jobs in Delaware look for?

The top searched job categories for Digital Director jobs in Delaware are:

What cities in Delaware are hiring for Digital Director jobs?

Cities in Delaware with the most Digital Director job openings:

Digital Director jobs near you
Infographic showing various Digital Director job openings in Delaware as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, 1% Temporary, and 4% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $122,182 per year, or $58.7 per hour.

Director of Digital Performance & SEO

Sallie_mae

Newark, DE • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 11 days ago

Job description

When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Director of Digital Performance & SEO is a strategic and handson leader responsible for driving measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits lines of business.

This role can be located in our Newark, DE office, our New York, NY office, our Newton, MA office or our Sterling, VA office. Our Virginia office has a planned move to Arlington, VA in Fall 2026.

What You'll Do

  • Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.

  • Define KPIs and dashboards for traffic, engagement, lead generation, conversion, and ROI across digital assets.

  • Own reporting for executive audiences, translating data into actionable insights and recommendations.

  • Partner with Marketing, Product, and Technology teams to optimize endtoend digital funnels.

  • Lead the enterprise SEO function-including technical SEO, onpage optimization, content strategy, and authoritybuilding programs.

  • Conduct regular site audits to identify opportunities and resolve technical issues impacting crawlability, UX, and rankings.

  • Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP opportunities.

  • Stay current on algorithm changes, industry trends, and competitive landscapes. Oversee A/B and multivariate testing programs to improve site performance, conversion paths, and user experience.

  • Guide analytics implementation and tagging to ensure accurate measurement across digital assets.

  • Identify friction points within the digital journey and lead roadmap prioritization for improvements.

  • Manage the analytics ecosystem including dashboards, tools, data governance, and modeling in partnership with Data & Technology teams.

  • Analyze digital channel performance across web, search, email, and paid media to identify growth opportunities.

  • Provide insights that inform content strategy, site enhancements, product features, and integrated marketing campaigns.

  • Lead, mentor, and grow a highperforming team of web specialists, analysts, and optimization experts.

  • Communicate clearly and influence stakeholders at all levels, including senior leaders and crossfunctional partners.

  • Ensure all teams are aligned to best practices, insights, and performance goals.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum:

  • 8-12+ years of experience in digital performance, SEO, digital marketing, or web analytics.

  • Proven success leading SEO and digital analytics initiatives for a complex, multisite organization.

  • Strong knowledge of analytics platforms (GA4, Adobe Analytics, Looker, etc.). Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.

  • Experience with testing platforms (e.g., Optimizely, Adobe Target, Google Optimize alternatives).

  • Excellent communication skills with the ability to translate data into compelling stories and recommendations.

Preferred:

  • Experience working closely with Product and Technology teams in an agile environment.

  • Background in B2B, B2C, or multibrand ecosystems.

  • Familiarity with CDPs, CRM systems, and marketing automation platforms.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).

  • Competitive base salaries

  • Bonus incentives

  • Generous PTO, Floating Holidays and 12 Federal Holidays observed

  • Support for financial-well-being and retirement401k with employer match

  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

  • Employer paid short-term/long-term disability and basic life insurance

  • Flexible hybrid working arrangements.

  • Paid parental leave and adoption reimbursement programs

  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)

  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

  • Tuition Reimbursement and Family Scholarship Programs

  • Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clickingIntroduce Yourselfin the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click hereto view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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