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Digital Director Jobs in Delaware (NOW HIRING)

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...

New

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...

New

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...

New

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All JobsDigital JobsDigital Director JobsDigital Director Jobs in Delaware

Digital Director information

See Delaware salary details

$47.5K

$122.2K

$196.7K

How much do digital director jobs pay per year?

As of Aug 3, 2026, the average yearly pay for digital director in Delaware is $122,182.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,100.00 and $150,100.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Director, Senior Media Strategist, or Content Director often earn $150,000 or more annually, especially with extensive experience, leadership skills, and proficiency in analytics tools. These positions typically require strong project management abilities and industry knowledge, often within large organizations or agencies.

How much does a digital director earn?

A digital director's salary typically ranges from $90,000 to $180,000 annually, depending on experience, industry, and location. Senior digital directors with extensive experience and leadership responsibilities can earn higher compensation, often supplemented with bonuses and benefits.

What Is a Digital Director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is the role of a digital director?

A digital director oversees a company's digital strategy, including online marketing, social media, and digital content. They coordinate teams, analyze digital performance metrics, and implement campaigns to enhance brand presence and engagement across digital platforms.

What is a Digital Director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, with salaries reaching into the high six or seven figures for experienced professionals in large organizations. These roles typically require extensive leadership skills, strategic vision, and expertise in digital transformation, data analytics, and emerging technologies.

What are the key skills and qualifications needed to thrive as a Digital Director, and why are they important?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a Digital Director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.
More about Digital Director jobs
What are the most commonly searched types of Digital jobs in Delaware? The most popular types of Digital jobs in Delaware are:
What are popular job titles related to Digital Director jobs in Delaware? For Digital Director jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Digital Director jobs in Delaware look for? The top searched job categories for Digital Director jobs in Delaware are:
What cities in Delaware are hiring for Digital Director jobs? Cities in Delaware with the most Digital Director job openings:
Digital Director jobs near you
Infographic showing various Digital Director job openings in Delaware as of July 2026, with employment types broken down into 77% Full Time, 13% Part Time, and 10% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $122,182 per year, or $58.7 per hour.

Director of Digital Performance & SEO

Sallie Mae

Newark, DE • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Sallie Mae rating

7.6

Company rating: 7.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

When you join Sallie Mae, you become a champion for all students.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
What You'll Contribute
The Director of Digital Performance & SEO is a strategic and hands-on leader responsible for driving measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits lines of business.
What You'll Do
  • Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.
  • Define KPIs and dashboards for traffic, engagement, lead generation, conversion, and ROI across digital assets.
  • Own reporting for executive audiences, translating data into actionable insights and recommendations.
  • Partner with Marketing, Product, and Technology teams to optimize end-to-end digital funnels.
  • Lead the enterprise SEO function-including technical SEO, on-page optimization, content strategy, and authority-building programs.
  • Conduct regular site audits to identify opportunities and resolve technical issues impacting crawlability, UX, and rankings.
  • Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP opportunities.
  • Stay current on algorithm changes, industry trends, and competitive landscapes. Oversee A/B and multivariate testing programs to improve site performance, conversion paths, and user experience.
  • Guide analytics implementation and tagging to ensure accurate measurement across digital assets.
  • Identify friction points within the digital journey and lead roadmap prioritization for improvements.
  • Manage the analytics ecosystem including dashboards, tools, data governance, and modeling in partnership with Data & Technology teams.
  • Analyze digital channel performance across web, search, email, and paid media to identify growth opportunities.
  • Provide insights that inform content strategy, site enhancements, product features, and integrated marketing campaigns.
  • Lead, mentor, and grow a high-performing team of web specialists, analysts, and optimization experts.
  • Communicate clearly and influence stakeholders at all levels, including senior leaders and cross-functional partners.
  • Ensure all teams are aligned to best practices, insights, and performance goals.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you have
Minimum:
  • 8-12+ years of experience in digital performance, SEO, digital marketing, or web analytics.
  • Proven success leading SEO and digital analytics initiatives for a complex, multi-site organization.
  • Strong knowledge of analytics platforms (GA4, Adobe Analytics, Looker, etc.). Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.
  • Experience with testing platforms (e.g., Optimizely, Adobe Target, Google Optimize alternatives).
  • Excellent communication skills with the ability to translate data into compelling stories and recommendations.

Preferred:
  • Experience working closely with Product and Technology teams in an agile environment.
  • Background in B2B, B2C, or multi-brand ecosystems.
  • Familiarity with CDPs, CRM systems, and marketing automation platforms.

The Americans with Disabilities Act
The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
Feeling your best helps you do your best:
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).
  • Competitive base salaries
  • Bonus incentives
  • Generous PTO, Floating Holidays and 12 Federal Holidays observed
  • Support for financial-well-being and retirement 401k with employer match
  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
  • Employer paid short-term/long-term disability and basic life insurance
  • Flexible hybrid working arrangements.
  • Paid parental leave and adoption reimbursement programs
  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
  • Tuition Reimbursement and Family Scholarship Programs
  • Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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