Digital Development Manager Jobs in Oklahoma (NOW HIRING)

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.
Why Join Us

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
The Retail Development Manager drives Gulf States Toyota's mission to elevate dealer performance and customer experience through operational excellence, digital innovation, and impactful training. This role blends strategic consulting with creative education design-supporting dealers in optimizing sales processes, digital retailing capabilities, optimizing website performance, assisting with tier 3 digital marketing, and deriving insights from digital analytics, accelerating customer engagement across the Gulf States region. Acting as both a consultant and educator, the Manager partners closely with dealers, GST Sales Teams, and Toyota national resources to develop and deliver high-quality, data-driven training content across multiple platforms. Through leadership in dealership process improvement, this role builds a culture of continuous learning and operational success that strengthens the Toyota brand at every customer touchpoint. This position is under the leadership of (and reports to) the Director, Sales and will work closely with the GST Sales Team, Digital Ops team and Agency Marketing Advisors to launch initiatives, support and sustain dealer performance.

As a Retail Development Mgr. you will:

• Dealer Operations Consulting & Support
  • Partner with dealers to improve operational performance through enhanced sales and service processes, online lead handling, and customer experience optimization to drive dealer and district-specific retail objectives.
  • Lead and support the Internet Development Program (IDP) and related initiatives to improve dealer process efficiency and online/phone lead management. Launch at dealers identified as tier 1 opportunity dealers by Sales Directors and DSMs. This includes assessments, identifying opportunities and gaps for performance, process mapping, recommending and implementing needed changes and training sessions
  • Assist DSMs with IDP launches at identified tier 2 opportunity dealers. Support functions include training sessions and assistance with other support and sustainment activities identified by DSM and/or dealer management
  • Collaborate with Toyota SmartPath and other digital retailing initiatives to promote a seamless online-to-offline customer experience.
  • Launch, support, training and sustainment of the Toyota Smartpath program and sales process and other digital retailing initiatives driving utilization exceeding TMNA average.
  • Leverage available systems and platforms (including CRM, desking tools, websites, advertising platforms, phone software, 3rd party consumer portals) to improve lead handling & customer experience and implement data-driven improvements.
  • Serve as the regional subject-matter expert for Toyota Digital Dealer Solutions (TDDS 3.0), leveraging platform tools to identify performance opportunities.
  • Work with field teams and marketing advisors to align TMNA, GST, and dealer-level marketing efforts for maximum impact.
• Training Delivery
  • Lead the implementation of training materials that address dealer needs and performance gaps across Sales disciplines, including but not limited to Tundra/Tacoma (Truck), Electrification - BEV, PHEV, Hybrid Readiness, Lease Training, and Modern Retailing support.
  • Manage, improve, and deliver training content through a multi-channel strategy-including in-person sessions, virtual learning, video content, and self-paced online courses.
  • Conduct offsite and remote workshops and training related to internet and phone lead handlings to support dealer managers and GST internal associates
  • Execute and sustain comprehensive training programs that support dealership certification and compliance (e.g., TMNA sales associate certification).
  • Continuously evaluate and refine training programs through engagement analytics, participant feedback, and performance results.
• Curriculum & Learning Management
  • Assess and document learning needs across district; align curriculum with both short- and long-term business goals.
  • Innovate in training content formats and instructional methods (e.g., microlearning, interactive simulations, and blended learning models).
  • Oversee the effective use of sales associate technology platforms, Learning Management Systems (LMS), ensuring ease of access, consistency, and scalability across the dealer network.
• Cross-Functional Collaboration & Leadership
  • Collaborate with GST leadership and field teams to ensure training supports business priorities such as modern retailing, appointment culture, customer satisfaction, and product knowledge.
  • Collaborate with internal GST teams, including Sales, Service, Digital Operations, and Marketing, to align dealer education and process initiatives.
  • Coordinate with Toyota and national training teams to integrate regional content into broader education programs.
  • Build strong partnerships with external vendors, agencies, and training providers to ensure content quality and consistency.
  • Develop and share best practices that promote continuous improvement in both dealer operations and training delivery.
  • Support the professional growth of dealer and GST associates through coaching, development planning, and thought leadership.
  • Be a go-to resource for agency Marketing Advisor

What We Need From You

• Bachelor's Degree Bachelor's Degree Pref and
• 4-6 years Experience working with dealers to improve their online and website presences, including digital and social advertising Required and
• 4-6 years Experience consulting and recommending strategies to assist dealers with their ability to drive online digital traffic that improves their sales and service performance Required and
• 4-6 years Experience with digital retailing, implementation of online tools and process consulting and training to transition online traffic to offline experience Required or
• 4-6 years Equivalent work experience within GST
• Customer Relationship Management Develops, implements, or follows the organization's guidelines and practices when interacting with customers to ensure a positive experience and to retain, grow, or generate new business. Intermediate-Advanced Required

Physical and Environmental RequirementsThe physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. While performing the duties of this job, the associate is regularly and repeatedly required to talk; hear; stand; walk; stoop; kneel/squat, climb, use hands and fingers, to handle, grip/squeeze and/or feel; push/pull and reach with hands and arms. The associate will be frequently required to balance; crouch, or crawl; reach over-head and taste or smell. The associate must frequently lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, night vision, and ability to adjust focus.

Travel Requirements
50%

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.
We are seeking candidates legally authorized to work in the United States, without Sponsorship.

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