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Digital Demand Generation Director Jobs (NOW HIRING)

Triwill Group

Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches. * Continuously test and evolve content formats and ...

Omnicom

Director, Demand Generation

Chicago, IL · Hybrid

Marketing Generalist About Flywheel Flywheel's suite of digital commerce solutions accelerate ... The Opportunity Own the strategy and execution of integrated demand generation programs across ...

Hyland

OverviewLead Demand Generation Manager Location: United States Work Arrangement: Remote About the ... Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture ...

Element451

Director of Demand Generation

Director of Demand Generation Element451 is seeking a Director of Demand Generation to lead and ... Own the growth marketing and demand generation strategy across digital channels, media, campaigns ...

Hyland

Demand Generation Manager

$140K/yr

Overview Lead Demand Generation Manager Location: United States Work Arrangement: Remote About the ... Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture ...

SmarkLabs

Demand Generation Manager

Chicago, IL · Remote

Position Overview As a Demand Generation Manager, you will play a pivotal role in leading our ... Manage multi-channel marketing campaigns across email, web, social media, and digital advertising ...

Drata Inc

Senior Director, Demand Generation

We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and ... End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi ...

Jackalope Digital LLC

Experience with GTM direct ownership of an audience or product segment at a B2B company * Demonstrated experience building multi-channel demand generation strategies and owning integrated digital ...

New

Kornit Digital

Demand Generation Manager

New York, NY · On-site +1

$160K - $230K/yr

Kornit Digital is a worldwide market leader in sustainable, on-demand, digital fashion and textile ... Click to learn more > www.kornit.com The Demand Generation Manager plays a critical role in driving ...

New

Tektronix

VP Demand Generation

Lead the demand generation organization through subordinate managers and senior functional leads, directing multiple teams and external agencies across demand gen, campaigns, digital, ABM, lifecycle ...

Voxel Labs, Inc

Director of Demand Generation

Chicago, IL · On-site

$120K - $180K/yr

About The Role Reporting directly to the CMO, the Director of Demand Generation is a senior, hands ... Digital Marketing & Inbound Pipeline Ownership - Directly manage and optimize paid search, paid ...

Fortive

VP Demand Generation

Greenville, SC

Lead the demand generation organization through subordinate managers and senior functional leads, directing multiple teams and external agencies across demand gen, campaigns, digital, ABM, lifecycle ...

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How much do digital demand generation director jobs pay per year?

As of Sep 13, 2026, the average yearly pay for digital demand generation director in the United States is $122,077.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a digital demand generation director do?

A Digital Demand Generation Director is responsible for creating and implementing strategies to generate leads and drive demand for a company's products or services through digital channels. This role typically involves managing digital marketing campaigns, analyzing data to optimize performance, and collaborating with sales and marketing teams to align goals. The director also oversees the use of digital tools and platforms such as email marketing, SEO, social media, and paid advertising to attract and engage potential customers. Their ultimate objective is to increase brand awareness, customer acquisition, and revenue growth through targeted digital efforts.

What are the key skills and qualifications needed to thrive as a digital demand generation director?

To thrive as a Digital Demand Generation Director, you need expertise in digital marketing strategy, lead generation, analytics, and a solid background in marketing or business, often supported by a relevant degree. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and digital advertising tools is typically required. Strong leadership, analytical thinking, and communication skills help drive cross-functional collaboration and campaign success. These skills and qualities are crucial for effectively generating high-quality leads, optimizing marketing ROI, and supporting overall business growth.

How does a digital demand generation director typically collaborate with sales and product teams to drive qualified leads?

A Digital Demand Generation Director works closely with both sales and product teams to ensure that marketing campaigns align with business goals and effectively target the right audience. Regular meetings with sales help the director understand lead quality requirements and feedback, allowing for campaign adjustments that improve conversion rates. Collaboration with product teams ensures that campaign messaging accurately reflects product value propositions and upcoming features. This cross-functional approach helps streamline the lead hand-off process, ensures consistent messaging, and maximizes the impact of demand generation efforts.

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Infographic showing various Digital Demand Generation Director job openings in the United States as of July 2026, with employment types broken down into 55% Full Time, 41% Part Time, and 4% Contract. Highlights an 66% Physical, 1% Hybrid, and 33% Remote job distribution, with an average salary of $122,077 per year, or $58.7 per hour.

Senior Manager, Demand Generation

Cherry Hill, NJ • On-site

Edmund Optics
Industrial Machinery Manufacturing • 201 - 500 employees
Learn more about Edmund Opticsexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Job description

Overview
The Senior Manager, Demand Generation owns global demand generation: SEM, paid social, marketing automation, and new digital channels, with also advertising and trade show. This role works hands-on with global SEM agencies and is accountable for results. The Senior Manager, Demand Generation analyzes performance across channels and connects it to company-level results while also manages the demand generation team and coordinates with Marketing Intelligence, the content team, and corporate marketing, including presenting to senior leadership. Comfortable using AI tools as part of daily work.
Responsibilities
Demand Generation Execution (Primary Focus)
  • Own demand generation performance for the Marketplace division end to end.
  • Own execution across core demand generation channels: SEM, paid social, and marketing automation - as well as new channels as the mix evolves.
  • Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel.
  • Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix.
  • Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics.
  • Maintain execution quality and pacing standards across all demand generation channels.

Marketing Automation & Lifecycle
  • Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred.

Analytics & Measurement
  • Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights.

Advertising & Offline Programs
  • Govern advertising (print and online) and PR activities for the division.
  • Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing.

Cross-Division Collaboration
  • Coordinate with regional marketing teams to align demand generation execution globally.
  • Collaborate closely with other divisions' marketing teams and corporate marketing to align programs.
  • Present demand generation strategy, results, and recommendations to senior leadership.

Qualifications
To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements:
  • Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation.
  • Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels.
  • Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness.
  • Ability to operate effectively in a data-informed environment while partnering with analytics resources.
  • Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results.
  • Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions.
  • Strong communication and presentation skills, with the ability to present confidently to senior leadership.
  • Ability to effectively lead and coordinate multi-functional and geographically dispersed teams.
  • Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously.

Education/Experience:
  • BA/BS degree in Marketing or a related field.
  • 7-10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management experience.
  • Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs.
  • Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination.
  • Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise.
  • Experience onboarding or scaling brand-awareness channels such as YouTube.
  • B2B technical or industrial marketing experience preferred.
  • Experience managing or coordinating with offshore/international team members across multiple time zones.
  • Experience managing trade show and PR programs alongside digital demand-generation activities.
  • Experience with budget systems similar to SAP and managing external agencies at a comparable spend level.

Physical Requirements:
Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Think you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics.
Compensation Range Transparency:
At Edmund Optics, we are committed to transparency and equity in our hiring practices. The posted salary range for this role reflects the expected base pay. The actual offer will be based on multiple factors, including but not limited to relevant skills, education, work experience, business needs, and geographic location.
Salary Range:
$115,000 - $130,000 per year
Benefits:
  • Medical, Dental, and Vision Insurance
  • Life, AD&D, Short and Long-Term Disability Insurance
  • Generous Paid Time Off (PTO)
  • Tuition Reimbursement
  • 401(k) Retirement Plan with Company Match up to 3%
  • Daycare and Gym Reimbursement
  • Paid Parental Leave and New Mother Benefits
  • Training and Development Opportunities

Availability of these benefits may depend on the country and employment type.

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