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Digital Demand Generation Director Jobs (NOW HIRING)

Director, Digital Demand Generation & Growth Marketing - Remote Eligible Build and optimize a revenue-focused digital demand engine across paid channels and campaigns Location: Camden, New Jersey ...

Manager, Digital Demand Generation Department: Marketing Employment Type: Full Time Location ... Highly organized and self-directed, comfortable owning execution end-to-end * Bachelor's degree in ...

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Digital Demand Generation Director information

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$47.5K

$122.1K

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How much do digital demand generation director jobs pay per year?

As of Sep 10, 2026, the average yearly pay for digital demand generation director in the United States is $122,077.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a digital demand generation director do?

A Digital Demand Generation Director is responsible for creating and implementing strategies to generate leads and drive demand for a company's products or services through digital channels. This role typically involves managing digital marketing campaigns, analyzing data to optimize performance, and collaborating with sales and marketing teams to align goals. The director also oversees the use of digital tools and platforms such as email marketing, SEO, social media, and paid advertising to attract and engage potential customers. Their ultimate objective is to increase brand awareness, customer acquisition, and revenue growth through targeted digital efforts.

What are the key skills and qualifications needed to thrive as a digital demand generation director?

To thrive as a Digital Demand Generation Director, you need expertise in digital marketing strategy, lead generation, analytics, and a solid background in marketing or business, often supported by a relevant degree. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and digital advertising tools is typically required. Strong leadership, analytical thinking, and communication skills help drive cross-functional collaboration and campaign success. These skills and qualities are crucial for effectively generating high-quality leads, optimizing marketing ROI, and supporting overall business growth.

How does a digital demand generation director typically collaborate with sales and product teams to drive qualified leads?

A Digital Demand Generation Director works closely with both sales and product teams to ensure that marketing campaigns align with business goals and effectively target the right audience. Regular meetings with sales help the director understand lead quality requirements and feedback, allowing for campaign adjustments that improve conversion rates. Collaboration with product teams ensures that campaign messaging accurately reflects product value propositions and upcoming features. This cross-functional approach helps streamline the lead hand-off process, ensures consistent messaging, and maximizes the impact of demand generation efforts.

What cities are hiring for Digital Demand Generation Director jobs?

Cities with the most Digital Demand Generation Director job openings:

What states have the most Digital Demand Generation Director jobs?

States with the most job openings for Digital Demand Generation Director jobs include:

What are popular job titles related to Digital Demand Generation Director jobs?

For Digital Demand Generation Director jobs, the most frequently searched job titles are:

Infographic showing various Digital Demand Generation Director job openings in the United States as of July 2026, with employment types broken down into 55% Full Time, 41% Part Time, and 4% Contract. Highlights an 66% Physical, 1% Hybrid, and 33% Remote job distribution, with an average salary of $122,077 per year, or $58.7 per hour.

Director, Digital Demand Generation & Growth Marketing Growth

Camden, NJ โ€ข On-site

Other

Posted 27 days ago


Job description

Director, Digital Demand Generation & Growth Marketing - Remote Eligible Build and optimize a revenue-focused digital demand engine across paid channels and campaigns

Location: Camden, New Jersey

About The Role Director Of Digital Demand Generation & Growth Marketing

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale.

As enterprises, AI-native companies, and cloud providers move from isolated models to fully operational AI systems, the need for a unified data and compute platform has become mission-critical.

About the Role

We're looking for a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

This is a revenue-first leadership role responsible for generating qualified pipeline through digital marketing. You'll own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth.

Success in this role is measured by business outcomes and not marketing activity.

Responsibilities

  • Own digital demand generation strategy across paid media and integrated campaigns.
  • Lead and develop the Paid Media, Campaign and Content Operations team.
  • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
  • Optimize the entire demand funnel from Lead โ†’ MQL โ†’ SQO, improving conversion rates and pipeline velocity.
  • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
  • Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
  • Build a culture of testing, measurement, and continuous optimization using data and attribution.
  • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact.
  • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

AI Experience

We're looking for a leader who understands how AI is transforming demand generation. Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.

Success Metrics

  • Net new qualified leads
  • Marketing-sourced pipeline
  • Pipeline contribution to revenue
  • Lead โ†’ MQL โ†’ SQO conversion rates
  • Pipeline velocity
  • Paid media efficiency and ROI

Requirements

  • 10+ years in B2B demand generation, growth marketing, or performance marketing.
  • 5+ years leading high-performing marketing teams.
  • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
  • Strong analytical and attribution skills with experience optimizing complex marketing funnels.
  • Experience with modern marketing technology and CRM platforms.
  • Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.
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