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Digital Communication Jobs in Tennessee (NOW HIRING)

STI

Digital Communications Specialist :: WCAG

Nashville, TN · On-site

$51K - $68K/yr

... motivated contract Digital Communications Specialist to support statewide maternal health ... Community Engagement & Collaboration • Support communication planning and outreach for the ...

NASBA

Communications & Digital Media Specialist

Nashville, TN · Hybrid

$51K - $68K/yr

Communications & Digital Media Specialist Reports To: Associate Director, Communications Department ... Review communication materials developed by departments to ensure accuracy, clarity and consistency.

Southall Church

Communications Director

Franklin, TN · On-site

Work closely with the Media & Graphic Designer to align messaging across digital platforms and social media. * Develop and oversee communication-related volunteer teams, helping recruit, train, and ...

Southall Church

Communications Director

Franklin, TN · On-site

Work closely with the Media & Graphic Designer to align messaging across digital platforms and social media. * Develop and oversee communication-related volunteer teams, helping recruit, train, and ...

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Digital Communication information

See Tennessee salary details

$37.7K

$69.4K

$101.7K

How much do digital communication jobs pay per year?

As of Jul 31, 2026, the average yearly pay for digital communication in Tennessee is $69,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $82,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Digital Communication position, and why are they important?

To thrive in Digital Communication, you need expertise in content creation, social media management, digital marketing, and analytics, often supported by a degree in communications, marketing, or a related field. Familiarity with tools like Hootsuite, Mailchimp, Adobe Creative Suite, and Google Analytics is commonly expected, along with knowledge of SEO and CMS platforms. Creativity, strong written and verbal communication, and collaboration skills help professionals excel in engaging target audiences and working with cross-functional teams. These capabilities ensure effective messaging, brand consistency, and measurable outcomes in competitive digital environments.

What is a Digital Communication job?

A Digital Communication job involves creating, managing, and optimizing online communication strategies for businesses or organizations. Professionals in this role handle digital marketing, social media management, content creation, email campaigns, and online branding. They use various digital tools and platforms to engage target audiences, drive brand awareness, and support business goals. Strong analytical skills, creativity, and knowledge of digital trends are essential for success in this field.

What are the typical career progression opportunities for professionals in Digital Communication?

Digital Communication professionals often begin in entry-level roles such as Digital Communications Coordinator or Social Media Specialist, with opportunities to advance to managerial positions like Digital Communications Manager, Content Strategist, or Director of Digital Communications as they gain experience. Career growth is typically driven by demonstrated success in developing effective digital campaigns, mastering new technologies, and building a strong portfolio. Many organizations provide opportunities for professional development through workshops or certifications in digital marketing and analytics. Advancement can also include taking on leadership of larger campaigns, managing cross-channel strategies, or specializing in areas such as crisis communication or brand storytelling, depending on the organization's structure.

What are the most commonly searched types of Digital Communication jobs in Tennessee? The most popular types of Digital Communication jobs in Tennessee are:
What are popular job titles related to Digital Communication jobs in Tennessee? For Digital Communication jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Digital Communication jobs in Tennessee look for? The top searched job categories for Digital Communication jobs in Tennessee are:
What cities in Tennessee are hiring for Digital Communication jobs? Cities in Tennessee with the most Digital Communication job openings:
Digital Communication jobs near you
Infographic showing various Digital Communication job openings in Tennessee as of July 2026, with employment types broken down into 50% Part Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $69,380 per year, or $33.4 per hour.

Senior Director of Digital Communications

Vanderbilt University

Nashville, TN • On-site

Full-time

Posted 23 days ago

Vanderbilt University rating

8.0

Company rating: 8.0 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

184th of 614 rated colleges and universities

Job description


*Please excuse any formatting issues. This is a known systems issue we are working on fixing.
Position Summary:
The Senior Director of Digital Communications serves as a key leader within Vanderbilt University's Development and Alumni Relations (DAR), responsible for advancing a unified, strategic, and donor-centered communications approach within the digital space (email, web, social media). This new strategic role partners closely with internal DAR teams and the university's Division of Communications and Marketing (MarComm) to lead the development and execution of integrated digital marketing campaigns, including DAR's efforts in the university's Salesforce Marketing Cloud platform. The Senior Director will guide digital strategy, lead policy and procedures development, manage priorities and resources, and ensure consistency and excellence in this space. This role combines technical expertise with marketing strategy to optimize community engagement, drive philanthropy, and enhance overall marketing effectiveness.
About the Work Unit:
Development and Alumni Relations (DAR) secures the philanthropic and volunteer support required to advance Vanderbilt University's mission. DAR leads the identification, cultivation, solicitation, and stewardship of individuals and organizations whose goals align with Vanderbilt's strategic priorities. DAR strengthens lifelong engagement among alumni, families, donors, and partners.
You can find more information here: https://www.vanderbilt.edu/dar/
Key Functions and Expected Performance:
  • Lead DAR's implementation of Marketing Cloud usage, including assessing technology needs, defining policies and building out processes in collaboration with DAR, IT, and MarComm partners to meet department objectives and community engagement goals
  • Develop a comprehensive digital marketing strategy for DAR
  • Design, implement, and optimize multi-channel marketing campaigns (email, social media, web)
  • Create sophisticated marketing automation workflows to build journeys and improve community lifecycle management
  • Plan strategic and comprehensive long-term digital marketing initiatives
  • In collaboration with DAR's data team, develop advanced audience segments and targeting strategies based on available data and behavior analysis
  • In collaboration with DAR's creative team, build and maintain the brand for DAR's digital presence
  • Build and maintain a comprehensive calendar of DAR's digital communications efforts
  • Monitor, analyze, and report on campaign performance metrics; provide actionable insights and recommendations
  • Ensure maximum utilization of Marketing Cloud features and functionality; identify and implement platform improvements
  • Mentor team members and provide guidance on platform best practices
  • Manage integrations between Marketing Cloud and the department's Salesforce CRM in partnership with internal DAR teams
  • Ensure all campaigns comply with GDPR, CCPA, CAN-SPAM, and other regulatory requirements
  • In partnership with the associate director of digital communications, build and maintain DAR's web properties
  • Contribute to a culture of collaboration, innovation, and continuous improvement within DARComm, across the broader advancement enterprise, and across the university, including with MarComm partners
  • Perform other duties and responsibilities as assigned

Supervisory Relationships:
This position will have supervisory responsibility of two to three positions - associate director positions to manage web properties and social media and one to two Marketing Cloud email designers.
This position reports to the Assistant Vice Chancellor of Internal Communications and Services.
Work Environment:
This position will be located in the Nashville, TN area. It will be hybrid with an expectation of being in the office about one day per week or more depending on business needs.
Education and Certifications:
  • Bachelor's degree, or the equivalent, is required.

Experience and Skills:
  • 8 years of relevant experience, or the equivalent, is required
  • 5+ years in digital marketing, marketing automation, or MarTech environments
  • 3+ years of hands-on experience with Salesforce Marketing Cloud (required) including serving as a Marketing Cloud administrator; priority to candidates that have implemented new Marketing Cloud systems, processes, and strategies in a department or organization
  • Proficiency with marketing automation platforms, email marketing, and CRM systems
  • Experience in branding and brand management to ensure consistency of visual identity and message
  • Knowledge of SEO/SEM best practices
  • Experience with content management systems (CRM) for website management
  • Strong collaboration skills demonstrated across multiple departments/areas of an organization
  • Demonstrated ability to lead change and influence partners
  • Ability to interface with and manage external vendors or agencies
  • Strong ability to analyze data, interpret metrics, and generate insights
  • Excellent written and verbal communication skills for both technical and non-technical audiences
  • Proven ability to manage multiple priorities, build collaborative partnerships, and work effectively across complex organizations.
  • Strong project management skills, including experience developing briefs, managing workflows, and aligning resources to strategic goals.
  • Salesforce Marketing Cloud Consultant certification or equivalent
  • Experience with additional Salesforce products (Sales Cloud, Service Cloud, Data Cloud) preferred
  • Knowledge of HTML/CSS and basic SQL
  • Experience with marketing analytics tools (Google Analytics, Tableau, Looker)

About Us
At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of "America's Best Large Employers" as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.
We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.
Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

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