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Masters In Digital Marketing Jobs in Tennessee (NOW HIRING)

VRC

Digital Services Marketing Specialist

Memphis, TN · On-site

Job Type Full-time Description - Digital Services Marketing Specialist SUMMARY The Digital Services ... This position plays a key role in executing marketing initiatives, supporting lead generation ...

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

The Digital Marketing Analyst will support the Marketing team in tracking, analyzing, and reporting on the performance of digital marketing campaigns across all channels. The Digital Marketing ...

Umusic

Director, Digital Marketing

Nashville, TN · On-site

In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and ... Own and lead comprehensive digital marketing strategies across the full artist lifecycle. (pre ...

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Masters In Digital Marketing information

See Tennessee salary details

$36.8K

$79.8K

$126.6K

How much do masters in digital marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for masters in digital marketing in Tennessee is $79,819.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $93,000.00 per year, depending on experience, location, and employer.

What is a masters in digital marketing?

A Masters in Digital Marketing is a postgraduate degree focused on the strategies, tools, and techniques used to promote products and services online. The program typically covers topics such as social media marketing, search engine optimization, data analytics, online advertising, and digital consumer behavior. Graduates are equipped with the skills needed to create, manage, and analyze digital marketing campaigns for businesses or organizations. The degree prepares students for a variety of roles in the fast-growing digital marketing sector.

What types of projects or tasks can I expect to work on after earning a masters in digital marketing?

After earning a Masters in Digital Marketing, you can expect to work on a variety of projects such as developing comprehensive digital campaigns, managing social media strategy, analyzing web traffic data, and optimizing search engine performance. You may also collaborate closely with content creators, designers, and sales teams to ensure cohesive brand messaging across all digital platforms. Additionally, you might be responsible for staying up-to-date with the latest digital trends and implementing innovative tools to improve campaign effectiveness. These roles often offer opportunities for advancement into leadership positions, such as digital marketing manager or strategist, as you gain experience.

What are the key skills and qualifications needed to thrive as a professional with a masters in digital marketing, and why are they important?

To thrive as a professional with a Master's in Digital Marketing, you need a solid understanding of marketing strategy, data analysis, and digital channels, along with an advanced degree in digital marketing or a related field. Familiarity with tools like Google Analytics, SEO/SEM platforms, social media management software, and digital advertising systems is crucial. Creativity, adaptability, and strong communication skills help you craft compelling campaigns and collaborate across teams. These skills and qualifications are vital to effectively engage target audiences and drive measurable business growth in the ever-evolving digital landscape.

What is the difference between Masters In Digital Marketing vs Digital Marketing Specialist?

AspectMasters In Digital MarketingDigital Marketing Specialist
CredentialsGraduate degree in digital marketing or related fieldTypically requires a bachelor's degree, certifications optional
Work EnvironmentAcademic, research, or strategic planning rolesPractical, campaign execution, and content creation
Industry UsageUsed for advanced roles, teaching, or consultingCommonly employed in marketing agencies and companies

Masters In Digital Marketing provides advanced knowledge and strategic skills, often leading to higher-level roles or teaching positions. Digital Marketing Specialists focus on executing campaigns and implementing strategies. Both roles overlap in skills but differ in scope and experience level.

Is it worth doing a master's in digital marketing?

A master's in digital marketing can enhance skills in areas like SEO, data analytics, and social media management, which are valuable for digital marketing roles. It may improve job prospects and earning potential, especially when combined with certifications in tools like Google Analytics or AdWords.

What jobs can I get with a master's in digital marketing?

A master's in digital marketing prepares individuals for roles such as digital marketing manager, social media strategist, content marketing specialist, SEO analyst, and email marketing manager. These positions typically require skills in analytics tools, content creation, and campaign management, often involving certifications like Google Analytics or HubSpot. Graduates can work in various industries including advertising, e-commerce, and media agencies.

Which is the highest paid job in Masters in digital marketing?

The highest paid roles for individuals with a Masters in Digital Marketing typically include Digital Marketing Director, Chief Marketing Officer (CMO), or Digital Strategy Consultant, with salaries often exceeding six figures annually. These positions require advanced skills in data analysis, strategic planning, and leadership, and they usually involve overseeing large marketing teams or campaigns.

What are popular job titles related to Masters In Digital Marketing jobs in Tennessee?

For Masters In Digital Marketing jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Masters In Digital Marketing jobs in Tennessee look for?

The top searched job categories for Masters In Digital Marketing jobs in Tennessee are:

What cities in Tennessee are hiring for Masters In Digital Marketing jobs?

Cities in Tennessee with the most Masters In Digital Marketing job openings:

Masters In Digital Marketing jobs near you
Infographic showing various Masters In Digital Marketing job openings in Tennessee as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $79,819 per year, or $38.4 per hour.

Digital Marketing Specialist

Memphis, TN

Vital Holdings LLC
See more jobs at Vital Holdings LLCexternal

Full-time

Posted 24 days ago

Job description

Description

JOB DESCRIPTION - Digital Marketing Specialist


SUMMARY

The Digital Marketing Specialist is responsible for supporting VRC's digital marketing strategy and execution across all service lines, with a primary focus on paid digital advertising, campaign performance, and digital marketing technology. Working closely with the Director of Marketing and business leaders, this role helps manage and optimize PPC campaigns, analyze marketing performance, support Salesforce and other digital platforms, and execute initiatives that generate leads and support business growth.

The ideal candidate is a data-driven digital marketer with experience in paid search, campaign optimization, analytics, CRM platforms, email marketing, and marketing technology. This position will also support marketing initiatives for VRC's Digital Services, including email campaigns, content, and lead-generation efforts.


WHY VRC

VRC is a fast-growth, industry-leading information management company committed to protecting what matters most - data, people, and purpose. We are transforming the way we manage talent, culture, and operational excellence across more than 100 locations in the U.S. and the Bahamas.

Joining VRC means:

  • High visibility, direct impact: Your work will shape business outcomes and define how we grow. 
  • Team and culture evolution: We are building something new - and you will be part of the foundation. 
  • Fast-paced growth: New acquisitions, new markets, and continuous improvement create daily challenge and momentum. 
  • Values in motion: We believe in professionalism, service, accountability, and doing the right thing. 
  • Voice and influence: Ideas are welcomed, encouraged, and acted upon. 

REPORTS TO

Director, Marketing


ESSENTIAL DUTIES & RESPONSIBILITIES

  • Support the management and optimization of PPC and paid digital advertising campaigns across VRC's service lines and markets. 
  • Monitor campaign budgets, leads, conversions, cost per lead, ROAS, and other key performance metrics to identify opportunities for improvement. 
  • Analyze digital marketing performance and provide reporting and recommendations based on campaign and market-level results. 
  • Coordinate with external agency partners and internal teams on paid media strategy, campaign execution, testing, and optimization. 
  • Support conversion tracking, Google Analytics, website performance, landing pages, SEO, and other digital marketing initiatives. 
  • Assist with Salesforce management, including campaign tracking, lead flow, reporting, data quality, and coordination between marketing and sales. 
  • Support VRC's marketing technology platforms and help troubleshoot issues related to digital campaigns, tracking, lead generation, and system integrations. 
  • Build, deploy, and optimize email marketing campaigns and automated journeys through Salesforce Marketing Cloud. 
  • Support marketing initiatives for VRC's Digital Services, including email campaigns, content, webinars, landing pages, and lead-generation efforts. 
  • Create and coordinate digital marketing content, including emails, landing pages, blogs, social media posts, and sales support materials. 
  • Stay current on digital advertising, AI, automation, search marketing, and emerging marketing technologies. 

Requirements

EDUCATION AND/OR EXPERIENCE

  • Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field preferred. 
  • 3-5 years of experience in digital marketing, paid media, PPC, marketing automation, or B2B marketing. 
  • Hands-on experience managing or supporting Google Ads and paid search campaigns strongly preferred. 
  • Experience with Salesforce, marketing technology, professional services, healthcare, information management, or related B2B industries is preferred.  

QUALIFICATIONS

  • Strong understanding of PPC, paid search, digital advertising, and campaign optimization. 
  • Experience with Google Ads, Google Analytics, conversion tracking, and campaign reporting. 
  • Experience with Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred. 
  • Working knowledge of email marketing, SEO, website management, and marketing automation. 
  • Strong analytical skills with the ability to translate campaign data into actionable recommendations. 
  • Strong organizational and communication skills with the ability to manage multiple priorities. 
  • Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.  

WORK ENVIRONMENT

Office setting with regular collaboration across departments and locations throughout the U.S. This role requires strong organizational skills, adaptability, and the ability to manage multiple projects in a fast-paced, deadline-driven environment.

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