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Digital Channel Manager Jobs in Delaware (NOW HIRING)

Ra

Marketing Analytics Manager

Wilmington, DE · On-site

... Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Ra

Marketing Analytics Senior Manager

Wilmington, DE · On-site

... Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

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All JobsDigital Channel JobsDigital Channel Manager JobsDigital Channel Manager Jobs in Delaware

Digital Channel Manager information

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$70.6K

$142.6K

$153.6K

How much do digital channel manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital channel manager in Delaware is $142,570.00, according to ZipRecruiter salary data. Most workers in this role earn between $152,100.00 and $153,100.00 per year, depending on experience, location, and employer.

What are the main challenges a digital channel manager faces when coordinating across multiple platforms?

Digital Channel Managers often need to ensure consistent messaging, branding, and user experience across various digital platforms such as websites, social media, and mobile apps. One common challenge is balancing platform-specific strategies while maintaining overall brand coherence. Additionally, they must stay updated with rapidly changing digital trends and analytics tools, which can require continuous learning and adaptation. Effective collaboration with marketing, IT, content, and design teams is crucial to successfully execute integrated campaigns and respond to performance data in real time.

What is the difference between Digital Channel Manager vs Digital Marketing Specialist?

AspectDigital Channel ManagerDigital Marketing Specialist
Primary FocusOversees digital channels like social media, email, and paid advertising to drive engagement and conversions.Develops and executes digital marketing campaigns, focusing on content creation, SEO, and analytics.
Required SkillsChannel management, analytics, strategic planning, and cross-channel integration.Content marketing, SEO, SEM, data analysis, and campaign management.
Work EnvironmentTypically manages multiple digital platforms, collaborates with marketing teams, and reports on channel performance.Creates marketing content, manages campaigns, and analyzes digital marketing metrics.

While both roles focus on digital marketing efforts, the Digital Channel Manager primarily oversees and optimizes specific digital channels to maximize performance, whereas the Digital Marketing Specialist concentrates on executing marketing campaigns and content across digital platforms. The roles often collaborate but differ in strategic versus tactical responsibilities.

What are the key skills and qualifications needed to thrive as a digital channel manager, and why are they important?

To thrive as a Digital Channel Manager, you need expertise in digital marketing, analytics, and channel strategy, typically supported by a degree in marketing, communications, or business. Familiarity with tools such as Google Analytics, content management systems (CMS), marketing automation platforms, and social media management tools is essential. Strong project management, communication, and problem-solving skills help you lead campaigns and collaborate across teams. These skills ensure effective digital presence, optimize customer engagement, and drive measurable business growth through digital channels.

What are popular job titles related to Digital Channel Manager jobs in Delaware?

For Digital Channel Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Digital Channel Manager jobs in Delaware look for?

The top searched job categories for Digital Channel Manager jobs in Delaware are:

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Cities in Delaware with the most Digital Channel Manager job openings:

Digital Channel Manager jobs near you

Vice President, Omni Channel Marketing - Nemours Children's Health

Nemours Children's Health

Wilmington, DE • On-site

Full-time

Re-posted 19 days ago

Nemours Children's Health rating

8.1

Company rating: 8.1 out of 10

Based on 87 frontline employees who took The Breakroom Quiz

69th of 887 rated healthcare providers

Job description


Vice President, Omni Channel Marketing
The VP, Omni Chanel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.
The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth-turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.
A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test-learn-scale culture that enables continuous optimization and confident investment decisions.
Essential Functions
Enterprise Growth & Performance Strategy
  • Lead Nemours' enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
  • Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.

Paid Media & Performance Marketing
  • Own all paid media and performance marketing across consumer and Health Care Provider audiences.
  • Ensure media plans are fully integrated across channels, regions, and service lines.
  • Continuously optimize spend to improve efficiency, reach, and return.

Media, Measurement & ROI Accountability
  • Own media and performance measurement strategy aligned to enterprise growth goals.
  • Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
  • Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
  • Use measurement to drive optimization, reallocation, and strategic decision-making.

Test, Learn, Scale Methodology
  • Establish a disciplined test-learn-scale operating model across growth channels.
  • Define clear hypotheses, success thresholds, and learning agendas for experimentation.
  • Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
  • Embed experimentation as a core growth capability rather than ad-hoc pilots.

Health Care Provider Marketing & Referral Growth
  • Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
  • Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.

Web Solutions & Digital Experience
  • Own web solutions and digital front-door performance to support growth and conversion.
  • Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.

Team Leadership & Capability Building
  • Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
  • Develop talent that balances analytical rigor, experimentation, and executional excellence.
  • Establish modern growth marketing tools, standards, and ways of working.

Requirements
  • Bachelor's degree required; advanced degree preferred.
  • 12+ years of experience leading growth, performance, or digital marketing in complex organizations.
  • Proven track record driving measurable acquisition, referral growth, and ROI.
  • Deep experience across paid media, analytics, digital experience, and performance optimization.
  • Strong executive presence and ability to partner across strategy, brand, communications, and operations.

About Us
Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children's hospitals - Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida - along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.
Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.
Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.
Learn more at Nemours.org.

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About Nemours Children's Health

Sourced by ZipRecruiter

Nemours Children’s Health, situated in Rockland, Delaware, US, operates within the healthcare industry. The company is a prominent health system offering pediatric care in Delaware, New Jersey, Pennsylvania, and Florida. It was founded in 1936 by Alfred I duPont, philanthropist and industrialist, to improve the health of children. The core values of Nemours include quality, accountability, respect, and teamwork. Its mission is to provide leadership, institutions, and services to restore and foster a healthy tomorrow for children. The non-profit organization is unique in that its primary focus is on patient families, ensuring the highest standards of pediatric care. Notably, Nemours is consistently ranked among the top children's hospitals in the US and has its own renowned research center, the Nemours Biomedical Research.

Industry

Hospitals

Company size

5,001 - 10,000 Employees

Headquarters location

Rockland, DE, US

Year founded

1936

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