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Digital Audience Strategy Jobs in Iowa (NOW HIRING)

Kemin

Sr. Marketing Communications Manager

Des Moines, IA · On-site

$90 - $130/hr

Develop media and public relations strategy, including priority audiences, messaging, and spokesperson approach. * Oversee external communications across earned media, press materials, digital ...

Hearst

Commercial Producer

Des Moines, IA · On-site

... that engage audiences across broadcast, streaming, digital, and social platforms. The ideal ... Partner with KCCI Account Executives and clients to develop strategic marketing campaigns and ...

Hearst Television

Commercial Producer

Des Moines, IA · On-site

... that engage audiences across broadcast, streaming, digital, and social platforms. The ideal ... Partner with KCCI Account Executives and clients to develop strategic marketing campaigns and ...

Hearst

Commercial Producer

Des Moines, IA

... that engage audiences across broadcast, streaming, digital, and social platforms. The ideal ... Partner with KCCI Account Executives and clients to develop strategic marketing campaigns and ...

Hearst

Commercial Producer

Des Moines, IA

... that engage audiences across broadcast, streaming, digital, and social platforms. The ideal ... Partner with KCCI Account Executives and clients to develop strategic marketing campaigns and ...

Gannett Co., Inc.

Account Executive

Des Moines, IA · On-site

... digital experiences to audiences and businesses. We deliver high-quality, trusted content with a ... You'll create tailored marketing strategies, guide businesses from first conversation through ...

Pwc

MarTech Strategist - Senior Associate

Des Moines, IA

$77K - $202K/yr

... strategy, and digital marketing to drive impactful results. You will have the opportunity to work ... audiences through various channels - Developing pricing strategies to enhance revenue stream ...

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Showing results 41-60

All JobsDigital Audience Strategy JobsDigital Audience Strategy Jobs in Iowa

Digital Audience Strategy information

See Iowa salary details

$62K

$104.9K

$157.8K

How much do digital audience strategy jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital audience strategy in Iowa is $104,942.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $127,700.00 per year, depending on experience, location, and employer.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

What does a digital audience strategy do?

A digital audience strategy involves planning and implementing methods to attract, engage, and retain online audiences across digital platforms. It includes analyzing user data, creating targeted content, and using tools like analytics and social media management to optimize reach and engagement.

What are popular job titles related to Digital Audience Strategy jobs in Iowa?

For Digital Audience Strategy jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Digital Audience Strategy jobs in Iowa look for?

The top searched job categories for Digital Audience Strategy jobs in Iowa are:

Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $104,942 per year, or $50.5 per hour.

Public Relations Strategist

Road Media Group

Des Moines, IA • On-site

Full-time

Re-posted 8 days ago

Job description

Reporting to the Director of Marketing and Public Relations, the Public Relations (PR) Strategist will work with a team of creatives, digital marketing specialists, designers, developers and accounts team to devise PR strategies, campaigns, and tactics. This position will advise clients on crafting and maintaining their brand, including messaging, tone, design, and public and analyst relations. The role requires a marketing mind in building appropriate influencer outreach and co-marketing programs for clients. This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including social media marketing, PR, event planning, thought leadership, content creation, and relationship management.
Goals in this position include: driving awareness, driving event attendees, and influencing public opinion through PR, digital marketing, and influencer relations.
Responsibilities:
  • Establish a sustainable, strategic approach to PR for client needs based on adding value to media outlets and event managers, not just asking for it.
  • Work with the creative team, nurture relationships with influencers, and produce effective campaigns
  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers
  • Advise on media budgets and negotiate media ad buys
  • Provide creative input on brand-level content related to client's messaging
  • Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects each quarter.
  • Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the client and individual.
  • Remain knowledgeable of internal company marketing initiatives, especially major announcements, content creation, and events.
  • Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
  • Connect with influential media outlets and journalists to place stories about company news and other initiatives.
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
  • Collaborate with prominent client stakeholders, including executives, to craft and pitch press releases and thought leadership columns.

Requirements:
  • BA/BS or equivalent working experience in communications, marketing, or public relations
  • Previous experience in public relations, corporate communications, content marketing, digital marketing, or relationship management.
  • Skilled in creating, editing, and promoting written and visual content.
  • Experience working with a team of creatives and/or public relations and media outreach experts
  • Creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
  • Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.

Road Media Group is a full-service agency offering industry-leading digital advertising, brand strategy, design, email marketing, public relations, and more.
Before founding Road Media Group, our principals generated proven results for dozens of organizations and brands over the last few years, including Guess Jeans, Pepsi, Ford Motor Company, MS Tech, McWane, Inc, Atlantic Bottling, and many more. Our work prior to founding Road Media Group has been recognized with dozens of industry awards for top quality in the field.
Today, our commercial brand management savvy helps our clients run smarter, more effective campaigns - and our diverse background helps other brands connect with and cultivate audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups. Ever.
Road Media Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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