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Digital Audience Strategy Jobs in Iowa (NOW HIRING)

Meyocks

Digital Content Writer

West Des Moines, IA · On-site

The Digital Content Writer is responsible for executing digital content strategies to drive ... audiences and delivers on client objectives. Key Responsibilities: * Content Creation and ...

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Road Media Group

Marketing Strategist

Des Moines, IA · On-site

... digital advertising, brand strategy, design, email marketing, public relations, and more. Before ... audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups.

Road Media Group

Marketing Strategist

Des Moines, IA · On-site

... digital advertising, brand strategy, design, email marketing, public relations, and more. Before ... audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups.

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All JobsDigital Audience Strategy JobsDigital Audience Strategy Jobs in Iowa

Digital Audience Strategy information

See Iowa salary details

$62K

$104.9K

$157.8K

How much do digital audience strategy jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital audience strategy in Iowa is $104,942.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $127,700.00 per year, depending on experience, location, and employer.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

What does a digital audience strategy do?

A digital audience strategy involves planning and implementing methods to attract, engage, and retain online audiences across digital platforms. It includes analyzing user data, creating targeted content, and using tools like analytics and social media management to optimize reach and engagement.

What are popular job titles related to Digital Audience Strategy jobs in Iowa?

For Digital Audience Strategy jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Digital Audience Strategy jobs in Iowa look for?

The top searched job categories for Digital Audience Strategy jobs in Iowa are:

Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $104,942 per year, or $50.5 per hour.

Digital Marketing & Web Specialist

Mi-T-M Corporation

Peosta, IA • On-site

Full-time

Posted 11 days ago

Job description

Hours: Monday through Friday, 8:00am - 5:00pm
Job Summary:
  • Working under the direction of the Marketing Manager, the Digital Marketing & Web Specialist is responsible for managing and growing Mi-T-M's online presence through website management, social media, digital advertising, and other digital marketing initiatives. This position combines digital marketing strategy and execution with hands-on creative development to help increase brand awareness, customer engagement, website traffic, and lead generation.
  • The Digital Marketing & Web Specialist works closely with the Marketing Manager, channel sales managers, product development teams and other members of the marketing team to develop and maintain digital content, execute campaigns, monitor performance, and continually improve Mi-T-M's digital presence.

Responsibilities:
  • Manages day-to-day updates and maintenance of the Mi-T-M website, including product information, page content, images, promotions, resources, and other digital content.
  • Collaborates with the Online and Storefront Channel Sales team to coordinate digital content, product information, promotions, and other marketing efforts across customer online platforms.
  • Coordinates website updates and works with internal teams and external partners to make sure content is accurate, current, organized, and optimized for the user experience.
  • Supports ongoing website development, improvements, and optimization based on business needs, analytics, user behavior, and SEO best practices.
  • Develops and executes digital marketing campaigns aligned with overall business and marketing goals.
  • Creates digital advertising creative, including display ads, paid social ads, search campaign assets, website graphics, and other digital promotional materials.
  • Manages company social media platforms, including content planning, creative development, scheduling, publishing, community engagement, and paid advertising.
  • Coordinates digital content calendars and timelines across the website, social media, digital advertising, email, and other online platforms to ensure consistent messaging, branding, and timely execution.
  • Monitors and analyzes website, social media, advertising, and other digital marketing performance metrics and provides recommendations for improvement.
  • Uses digital analytics, reporting tools, and market research to identify trends, evaluate campaign effectiveness, monitor competitors and industry activity, and provide recommendations for digital marketing strategies and initiatives.
  • Collaborates with the Marketing Manager, channel sales managers, product development team, and other internal teams to develop campaigns and determine appropriate digital channels.
  • Ensures digital content follows Mi-T-M brand standards, messaging, and creative guidelines.

Job Qualifications:
  • Minimum of a bachelor's degree in marketing, digital marketing, communications, graphic design, or a related field.
  • 3-5 years of experience in digital marketing, website management, social media, advertising, graphic design, or a related field.
  • Experience managing and updating website content through a CMS.
  • Experience creating digital advertising and social media creative.
  • Working knowledge of website analytics, SEO principles, paid digital advertising, and social media platforms.
  • Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator; experience with other design software is a plus.
  • Strong analytical and project management skills with the ability to manage multiple projects and deadlines.
  • Strong written and verbal communication skills.
  • Strong attention to detail and ability to maintain consistency across digital channels.
  • Creative problem-solving skills and the ability to adapt content for different audiences and platforms.
  • Works well independently and collaboratively in a team environment.

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