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How much do digital asset manager jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for digital asset manager in Michigan is $40.10, according to ZipRecruiter salary data. Most workers in this role earn between $29.33 and $46.30 per hour, depending on experience, location, and employer.

What is a digital asset manager?

A Digital Asset Manager is a professional responsible for organizing, storing, and managing a company's digital assets such as images, videos, documents, and branding materials. They ensure that these assets are easily accessible, properly cataloged, and securely stored, often using specialized digital asset management (DAM) software. Digital Asset Managers also establish best practices for asset usage, metadata tagging, and rights management to maximize efficiency and brand consistency. Their role is crucial for businesses that rely heavily on digital content for marketing, communication, and operations.

What is a digital asset manager?

A digital asset manager oversees the development and implementation of an asset management system. In this job, your duties are to inventory digital assets, develop effective databases, monitor all digital asset systems, and supervise new upgrades. Many digital asset managers take on additional responsibilities, such as managing content or providing training for system users. This career requires a bachelor’s degree in computer science, information technology, or a related field. Additional qualifications include knowledge of digital asset management software, strong communication skills, and several years of prior management experience, often with a specific asset management system.

What are the key skills and qualifications needed to thrive as a digital asset manager?

To thrive as a Digital Asset Manager, you need expertise in digital asset organization, metadata standards, and a background in library science, information management, or a related field. Familiarity with Digital Asset Management (DAM) systems, cloud storage solutions, and relevant certifications like Certified Digital Asset Manager (CDAM) are highly valuable. Strong attention to detail, communication, and problem-solving skills help you efficiently manage assets and support cross-functional teams. These abilities ensure digital assets are easily accessible, properly maintained, and leveraged to maximize business value.

How does a digital asset manager typically collaborate with creative and marketing teams?

A Digital Asset Manager works closely with creative and marketing teams by organizing, categorizing, and providing easy access to digital content such as images, videos, and design files. They establish metadata standards and workflows to ensure assets are easy to search for and retrieve, which streamlines campaign development and creative processes. Regular communication is required to understand team needs, troubleshoot access issues, and ensure compliance with brand guidelines. This collaboration helps maintain consistency and efficiency across projects, making the Digital Asset Manager a critical link between content creators and end-users.

What is the difference between Digital Asset Manager vs Content Manager?

AspectDigital Asset ManagerContent Manager
Primary FocusManaging digital assets like images, videos, and documentsCreating, editing, and managing digital content and articles
Skills & CertificationsDigital asset management systems, metadata, file organizationContent creation, SEO, CMS platforms
Work EnvironmentDigital libraries, media teams, marketing departmentsContent teams, marketing, editorial departments
Industry UsageMedia, marketing, entertainment, corporatePublishing, marketing, media, corporate

While both roles involve digital content, a Digital Asset Manager primarily focuses on organizing and maintaining digital assets, ensuring easy retrieval and proper metadata. A Content Manager concentrates on creating, editing, and publishing content to engage audiences. Both roles often collaborate but serve different core functions within organizations.

More about Digital Asset Manager jobs

What are the most commonly searched types of Digital Asset jobs in Michigan?

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Digital Asset Manager jobs near you
Infographic showing various Digital Asset Manager job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,412 per year, or $40.1 per hour.

Digital Commerce & Product Data Manager

Peterson Farms Inc

Hart, MI • On-site

Full-time

Posted 9 days ago

Key responsibilities

  • Lead the development, governance, syndication, and optimization of product information across various channels and platforms.

  • Manage and optimize the Peterson Farms' Product Information Management (PIM) ecosystem, including platform implementation, adoption, and ongoing development.

  • Coordinate with internal teams to ensure product data accuracy, completeness, and customer readiness, and manage product content syndication and digital shelf optimization.

Job description

To lead the development, governance, syndication, and optimization of product information across our growing portfolio of companies, brands, customers, and digital commerce channels.

This position will serve as the business owner of Peterson Farms' Product Information Management (PIM) ecosystem, including Salsify, and will lead efforts to establish consistent, accurate, complete, and customer-ready product information across retail, food service, ecommerce, and digital channels.

The Manager will work cross-functionally with Marketing, Sales, Regulatory, Quality, and other internal data owners to develop scalable product content processes and governance standards. The role will also support the continued growth of Peterson Farms' digital commerce capabilities, including product detail page optimization, retailer digital shelf content, Amazon Seller, Shopify, marketplaces, and other emerging ecommerce opportunities.

The ideal candidate combines strong product data and systems capabilities with an understanding of ecommerce, digital merchandising, customer requirements, and consumer experience.

KEY RESPONSIBILITIES

  • Serve as the business owner of Peterson Farms' PIM ecosystem, including Salsify, leading implementation, adoption, administration, optimization, and ongoing development of the platform across the organization.
  • Establish and maintain product information governance and standards, including data ownership, attributes, taxonomies, workflows, validation requirements, approval processes, and product lifecycle procedures.
  • Coordinate product data and digital asset collection across internal teams, partnering with Marketing, Regulatory, Quality, R&D, Operations, IT, Sales, and other data owners to ensure information is accurate, complete, current, and customer ready.
  • Manage GDSN and product content syndication across retail, foodservice, distributor, ecommerce, and other customer channels, including mapping products and attributes to customer-specific requirements, publication, validation, troubleshooting, and ongoing maintenance of customer product assortments.
  • Lead digital shelf and product detail page optimization, establishing best practices for product titles, descriptions, images, attributes, claims, enhanced content, search optimization, and overall digital product presentation.
  • Manage and support Peterson Farms' ecommerce and marketplace channels, including Amazon Seller, Shopify, and future platforms, coordinating product listings, content, account activities, fulfillment partners, agencies, and other operational requirements.
  • Monitor product content and ecommerce performance, developing KPIs and reporting around data completeness, syndication, digital shelf quality, ecommerce performance, and opportunities for improvement.
  • Partner with Sales, Marketing, IT, and customer-facing teams to support product setup, customer data requests, system integrations, digital commerce initiatives, and evolving retailer and distributor requirements.
  • Develop documentation, training, and standard operating procedures for PIM, product content, syndication, data governance, and digital commerce processes, building organizational knowledge and accountability across data owners and users.
  • Identify and lead opportunities to improve Peterson Farms' digital commerce and product content capabilities, including process automation, system integration, new marketplaces, emerging technologies, and strategies that improve efficiency, data quality, product discoverability, and digital customer and consumer experience. 

QUALIFICATIONS 

Education 

  • Bachelor’s degree in marketing, Ecommerce, Business, Information Systems, Data Management, Communications, or related field preferred.

Work Experience 

  • 4–7 years of experience in ecommerce, product information management, digital commerce, product content, digital merchandising, data syndication, or related fields.
  • Experience with PIM platforms is strongly preferred; Salsify experience is highly desirable.
  • Experience with GDSN, data pools, retailer product content platforms, or product data syndication strongly preferred.
  • Experience mapping product data and attributes to customer-specific schemas, requirements, taxonomies, or channel specifications.
  • Experience creating formulas, expressions, or custom code within PIM, syndication, or data-management platforms to transform and map internal product attributes to customer-specific requirements strongly preferred.
  • CPG, food and beverage, retail, manufacturing, or similarly complex product experience preferred.
  • Experience with Amazon Seller, Shopify, retailer ecommerce platforms, marketplaces, or digital shelf tools beneficial.

Skills and Knowledge 

  • Strong understanding of ecommerce product detail pages and digital product content best practices.
  • Strong analytical and problem-solving skills with the ability to work with complex product datasets and systems.
  • Advanced organizational skills and attention to detail.
  • Ability to translate technical product data concepts into understandable business processes.
  • Strong cross-functional communication and project management skills.
  • Ability to work independently, establish priorities, and take ownership of an evolving business capability.
  • Proficiency with Microsoft Excel and data management tools required.