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Digital Asset Manager Jobs in Michigan (NOW HIRING)

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Digital Asset Manager information

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How much do digital asset manager jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for digital asset manager in Michigan is $40.10, according to ZipRecruiter salary data. Most workers in this role earn between $29.33 and $46.30 per hour, depending on experience, location, and employer.

What is a digital asset manager?

A Digital Asset Manager is a professional responsible for organizing, storing, and managing a company's digital assets such as images, videos, documents, and branding materials. They ensure that these assets are easily accessible, properly cataloged, and securely stored, often using specialized digital asset management (DAM) software. Digital Asset Managers also establish best practices for asset usage, metadata tagging, and rights management to maximize efficiency and brand consistency. Their role is crucial for businesses that rely heavily on digital content for marketing, communication, and operations.

What is the difference between Digital Asset Manager vs Content Manager?

AspectDigital Asset ManagerContent Manager
Primary FocusManaging digital assets like images, videos, and documentsCreating, editing, and managing digital content and articles
Skills & CertificationsDigital asset management systems, metadata, file organizationContent creation, SEO, CMS platforms
Work EnvironmentDigital libraries, media teams, marketing departmentsContent teams, marketing, editorial departments
Industry UsageMedia, marketing, entertainment, corporatePublishing, marketing, media, corporate

While both roles involve digital content, a Digital Asset Manager primarily focuses on organizing and maintaining digital assets, ensuring easy retrieval and proper metadata. A Content Manager concentrates on creating, editing, and publishing content to engage audiences. Both roles often collaborate but serve different core functions within organizations.

How does a digital asset manager typically collaborate with creative and marketing teams?

A Digital Asset Manager works closely with creative and marketing teams by organizing, categorizing, and providing easy access to digital content such as images, videos, and design files. They establish metadata standards and workflows to ensure assets are easy to search for and retrieve, which streamlines campaign development and creative processes. Regular communication is required to understand team needs, troubleshoot access issues, and ensure compliance with brand guidelines. This collaboration helps maintain consistency and efficiency across projects, making the Digital Asset Manager a critical link between content creators and end-users.

What is the average salary for a digital asset manager?

The average salary for a digital asset manager typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Professionals in this role often require skills in digital content management systems, metadata, and asset organization.

What are the key skills and qualifications needed to thrive as a digital asset manager?

To thrive as a Digital Asset Manager, you need expertise in digital asset organization, metadata standards, and a background in library science, information management, or a related field. Familiarity with Digital Asset Management (DAM) systems, cloud storage solutions, and relevant certifications like Certified Digital Asset Manager (CDAM) are highly valuable. Strong attention to detail, communication, and problem-solving skills help you efficiently manage assets and support cross-functional teams. These abilities ensure digital assets are easily accessible, properly maintained, and leveraged to maximize business value.

What is a digital asset manager?

A digital asset manager oversees the development and implementation of an asset management system. In this job, your duties are to inventory digital assets, develop effective databases, monitor all digital asset systems, and supervise new upgrades. Many digital asset managers take on additional responsibilities, such as managing content or providing training for system users. This career requires a bachelor’s degree in computer science, information technology, or a related field. Additional qualifications include knowledge of digital asset management software, strong communication skills, and several years of prior management experience, often with a specific asset management system.

More about Digital Asset Manager jobs
What are the most commonly searched types of Digital Asset jobs in Michigan? The most popular types of Digital Asset jobs in Michigan are:
What are popular job titles related to Digital Asset Manager jobs in Michigan? For Digital Asset Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Asset Manager jobs in Michigan look for? The top searched job categories for Digital Asset Manager jobs in Michigan are:
What cities in Michigan are hiring for Digital Asset Manager jobs? Cities in Michigan with the most Digital Asset Manager job openings:
Digital Asset Manager jobs near you
Infographic showing various Digital Asset Manager job openings in Michigan as of August 2026, with employment types broken down into 73% Full Time, 5% Part Time, and 22% Contract. Highlights an 92% In-person, 5% Hybrid, and 3% Remote job distribution, with an average salary of $83,412 per year, or $40.1 per hour.

Manager of Digital Marketing

FRIEDMAN MANAGEMENT COMPANY

Farmington Hills, MI • On-site

Other

Posted 7 days ago

Job description

Help Shape the Future of AI-Powered Commercial Real Estate Marketing
Friedman Real Estate is seeking a highly motivated, innovative, and hands-on Manager of Digital Marketing to lead our digital growth strategy and help position our company at the forefront of modern marketing.
This is a unique opportunity for a digitally savvy marketer who understands not only SEO, content marketing, social media, paid media, inbound marketing, and demand generation-but also how AI is transforming the way businesses are discovered, evaluated, nurtured, and selected.
We're looking for someone who can build strategy and execute. The ideal candidate will be capable of creating compelling content, scaling marketing output through AI-enabled workflows, improving digital visibility, driving qualified lead generation, nurturing prospects through the funnel, and supporting measurable revenue growth across multiple business lines.
This role will work closely with Friedman's leadership, marketing team, and new business development professionals to create campaigns, content, and digital strategies that help generate awareness, engagement, qualified opportunities, and business growth.
What You'll Be Responsible For
Developing and executing digital marketing strategies that drive measurable growth, brand visibility, engagement, and lead generation
Creating and managing compelling content that resonates with key commercial real estate audiences, including:
  • Commercial and multifamily property owners
  • Investors
  • Asset managers
  • Lenders
  • Corporate occupiers
  • Brokers
  • Property and facility management decision-makers
  • Developers and institutional real estate stakeholders

Partnering closely with the new business development team to support revenue growth across Friedman's service lines through targeted campaigns, lead generation strategies, sales-support content, and inbound marketing initiatives
Developing and executing inbound marketing strategies designed to attract, engage, nurture, and convert qualified prospects
Managing paid media initiatives, including paid search, paid social, retargeting, sponsored content, and other performance-driven digital advertising campaigns
Building and optimizing demand generation campaigns that support awareness, lead capture, prospect education, and pipeline development
Creating lead nurturing strategies using email marketing, CRM workflows, marketing automation, audience segmentation, and performance analytics
Managing and growing Friedman's presence across key digital channels, including:
  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • Email marketing
  • Search platforms
  • Paid media channels
  • Other relevant and emerging digital platforms

Driving SEO and content marketing initiatives that improve search visibility, website traffic, engagement, and conversion rates
Optimizing Friedman's digital presence for:
  • Traditional search engines
  • AI-powered search and answer platforms
  • Agentic and generative discovery environments, including:
    • Microsoft Copilot
    • ChatGPT
    • Gemini
    • Claude
    • Perplexity
    • Future AI discovery platforms

Leveraging AI-enabled marketing tools to improve productivity, scalability, personalization, content development, campaign optimization, reporting, and overall marketing performance
Using AI to accelerate content creation while applying strong strategic judgment, editorial review, brand alignment, and quality control to ensure AI-assisted content is accurate, relevant, differentiated, and valuable
Supporting revenue growth across Friedman's core business lines, including:
  • Commercial Brokerage
  • Commercial Property Management
  • Construction & Design
  • Facilities Management
  • Multifamily Management
  • Receivership & Special Assets
  • Investment Sales
  • Commercial Lending

Managing marketing analytics, campaign performance, website reporting, lead attribution, conversion tracking, and marketing technology platforms
Creating digital content and campaigns that support brand awareness, thought leadership, recruiting, client engagement, prospect education, and business development
What We're Looking For
  • 7+ years of progressive digital marketing experience
  • Strong B2B marketing background, preferably in a professional services, real estate, construction, CRE, facilities, finance, or related industry
  • Proven success with SEO, content marketing, social media, paid media, inbound marketing, demand generation, and lead generation
  • Experience developing and executing campaigns-not just managing vendors
  • Strong writing, editing, content development, and storytelling skills
  • Ability to translate complex services into clear, compelling, client-focused messaging
  • Experience with paid search, paid social, retargeting, email marketing, marketing automation, CRM systems, and performance reporting
  • Strong understanding of how to build campaigns that move prospects through the buyer journey-from awareness to consideration to conversion
  • Data-driven mindset with strong analytical skills and the ability to turn performance insights into action
  • Comfort working closely with sales, business development, leadership, and service-line teams
  • Deep curiosity and passion for emerging AI technologies and their application in modern marketing
  • Ability to use AI tools effectively while maintaining strong human judgment, creativity, brand discipline, and editorial oversight

Preferred Experience
Experience in one or more of the following industries is highly preferred:
  • Commercial real estate
  • Property management
  • Multifamily management
  • Construction
  • Architecture/Engineering
  • Facilities management
  • Professional services
  • Financial services or commercial lending
  • B2B services marketing

The Ideal Candidate
You are equal parts strategist, creator, analyst, and operator.
You understand that marketing today is no longer just about ranking on Google or posting on social media. You understand how audiences research, compare, and select service providers across search engines, social platforms, email, paid media, websites, AI-powered tools, and referral-driven networks.
You are comfortable moving between the creative and technical sides of marketing. You can develop strong messaging, shape compelling content, edit with judgment, and tell a clear story-but you also understand SEO, analytics, campaign performance, lead nurturing, marketing automation, and conversion optimization.
You know how to use AI as a force multiplier. You can leverage AI tools to scale content creation, improve efficiency, personalize campaigns, identify opportunities, analyze performance, and accelerate execution-while still applying the human judgment needed to ensure the final product is accurate, strategic, polished, and aligned with the Friedman brand.
You are excited by technology, motivated by measurable business impact, and energized by the opportunity to help a leading commercial real estate organization modernize and scale its marketing function.
Why Friedman?
Friedman Real Estate is one of the Midwest's largest privately held commercial real estate organizations, providing brokerage, management, construction, lending, and advisory services across multiple markets.
You'll have the opportunity to lead digital transformation initiatives, influence company-wide growth strategies, partner directly with business development leaders, and help build a modern marketing engine designed for the next generation of commercial real estate.
Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.

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