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Digital Analytics Jobs in Texas (NOW HIRING)

WOWK-TV

Digital Media Director

Lubbock, TX

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

Tribune Media

Digital Media Director

Lubbock, TX

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

Ra

Marketing Analytics Consultant

Dallas, TX

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

Omnicom

Senior Director, Analytics

Irving, TX · On-site

Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.), statistical analysis, marketing mathematical rigor, and ROI analysis. * PROJECT LEADERSHIP:

Omnicom

Senior Director, Analytics

Irving, TX · On-site

Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.), statistical analysis, marketing mathematical rigor, and ROI analysis. - PROJECT LEADERSHIP:

PepsiCo

Marketing Data & Analytics Director

Plano, TX · On-site

$132K - $262K/yr

Working cross-functionally with Digital Experience (DX), Strategy, Transformation & Analytics (ST&A), Data & Analytics (D&A), eCommerce Technology, Global Business Services (GBS), Commercial Insights ...

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All JobsDigital Analytics JobsDigital Analytics Jobs in Texas

Digital Analytics information

See Texas salary details

$36.3K

$106.5K

$139.7K

How much do digital analytics jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital analytics in Texas is $106,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,600.00 and $125,300.00 per year, depending on experience, location, and employer.

What is a digital analytics?

A Digital Analytics job involves collecting, analyzing, and interpreting data from digital platforms to help businesses make informed decisions. Professionals in this field track user behavior, website performance, and marketing effectiveness using tools like Google Analytics, Adobe Analytics, and data visualization software. Their insights help optimize digital experiences, improve marketing strategies, and drive business growth.

What are the key skills and qualifications needed to thrive in digital analytics?

To thrive in Digital Analytics, you need strong analytical skills, experience with data interpretation, and a background in marketing, business, or a related quantitative field. Familiarity with tools and platforms such as Google Analytics, Adobe Analytics, Excel, and data visualization software, as well as certifications like Google Analytics Individual Qualification (GAIQ), are highly valued. Excellent problem-solving abilities, communication skills, and attention to detail help professionals communicate insights and collaborate effectively across teams. These skills are essential for transforming complex digital data into actionable business strategies that drive growth and improve online performance.

What are some common challenges faced in a digital analytics role?

One common challenge in a Digital Analytics role is accurately attributing conversions and customer journeys across multiple digital channels, which often requires advanced tracking techniques and problem-solving. Professionals in this field frequently work with large datasets, which can be complex to clean and interpret, especially when aligning findings with broader business objectives. Staying updated on the latest analytics tools and changes in digital privacy regulations is also important for success. Collaborating closely with marketing, development, and product teams is typical, so strong communication and the ability to translate data into actionable recommendations are key to overcoming these challenges.

What are the most commonly searched types of Digital Analytics jobs in Texas?

The most popular types of Digital Analytics jobs in Texas are:

What are popular job titles related to Digital Analytics jobs in Texas?

For Digital Analytics jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Digital Analytics jobs in Texas look for?

The top searched job categories for Digital Analytics jobs in Texas are:

What cities in Texas are hiring for Digital Analytics jobs?

Cities in Texas with the most Digital Analytics job openings:

Digital Analytics jobs near you
Infographic showing various Digital Analytics job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $106,507 per year, or $51.2 per hour.

Marketing Analytics Manager

Oldcastle BuildingEnvelope

Dallas, TX • On-site

Full-time

Re-posted 23 days ago

Oldcastle BuildingEnvelope rating

7.2

Company rating: 7.2 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

353rd of 544 rated manufacturers

Job description

About the Role

Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead the development of a modern, data-driven analytics function supporting CRL's digital commerce business.

This is a high-impact, highly visible role sitting at the intersection of marketing strategy, data engineering, and digital commerce performance. You will own the end-to-end analytics framework across key ecommerce properties (CRL.com, Online Programs/CPQ, USH, and OBE.com), transforming data from a complex marketing technology stack into actionable insights that drive business decisions.

This role manages one Marketing Analytics Analyst and partners closely with data engineering to centralize and scale data in Snowflake.

Key ResponsibilitiesStrategy & Leadership
  • Own and evolve the marketing and ecommerce analytics framework-defining KPIs, measurement strategy, and prioritization
  • Act as the primary analytics partner to Marketing, Digital Product, eCommerce, and Finance leadership
  • Partner with stakeholders to align analytics with business objectives and growth initiatives
Reporting & Insights
  • Own and deliver the end-to-end Marketing reporting package for executive stakeholders (VP and C-level)
  • Translate complex, multi-source data into clear, actionable insights and narratives
  • Build and maintain executive dashboards across:
    • Commercial performance
    • Channel effectiveness
    • Site engagement
    • Customer behavior and attribution
Data Infrastructure & Automation
  • Lead the roadmap to centralize marketing data into Snowflake, defining requirements and data specifications
  • Partner with data engineering to build, QA, and scale data pipelines
  • Prioritize and automate manual reporting processes based on business impact
  • Govern the marketing analytics data layer, including definitions, rules, cadence, and documentation
Channel & Customer Performance
  • Drive attribution modeling (first-touch, last-touch, multi-touch) and inform budget allocation
  • Identify conversion friction across digital funnels (CRL.com, CPQ, USH) and recommend improvements
  • Monitor and analyze customer lifecycle metrics, including churn, CAC, LTV, and retention
Required Tools & Experience

Candidates must have hands-on experience with the following tools:

  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Marketing automation platform (e.g., Braze)
  • Personalization tools (e.g., Dynamic Yield)
  • Google Ads & Microsoft Ads
  • Voice of customer / NPS tools (e.g., Qualtrics)
  • Snowflake or similar cloud data warehouse
  • SQL
QualificationsExperience
  • 5-8+ years in marketing analytics, digital analytics, or a related field
  • Experience managing or mentoring analysts
  • Background in B2B, ecommerce, or product-driven environments preferred
  • Proven ability to build executive-level reporting and present to senior stakeholders
  • Experience collaborating with data engineering teams to develop data pipelines
Skills & Competencies
  • Strong strategic mindset with the ability to connect analytics to business outcomes
  • Advanced SQL skills and experience working within Snowflake or similar environments
  • Excellent communication skills; able to translate technical insights for non-technical audiences
  • Strong prioritization and stakeholder management skills
  • Familiarity with attribution modeling methodologies

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