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Digital Analytics Manager Jobs in Nebraska (NOW HIRING)

Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing ... Google Analytics, Google Ads, Google Merchant Center, Feed Management Software, and/or Looker ...

The Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing ... Google Analytics, Google Ads, Google Merchant Center, Feed Management Software, and/or Looker ...

Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing ... Google Analytics, Google Ads, Google Merchant Center, Feed Management Software, and/or Looker ...

Framebrand

Sr. Digital Marketing Coordinator

Omaha, NE · On-site

$65K - $70K/yr

Title: Sr. Digital Marketing Coordinator Location: Omaha, NE Department: Marketing and ... Hands-on-experience with website content management systems (CMS), analytical tools, and SEO best ...

Ninesmw

Vice President of Digital Marketing

Lincoln, NE · On-site

$180 - $280/hr

Lead Uline's in‑house Digital Marketing team, promoting a culture of high‑performance across paid search campaign management, execution and analytics. * Define and execute digital marketing ...

United Soccer League (USL)

... sport management experience in a professional sports league setting. By working on various ... Work with other areas of the business - communications, marketing, analytics etc. - to accomplish ...

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Showing results 21-40

All JobsDigital Analytics JobsDigital Analytics Manager JobsDigital Analytics Manager Jobs in Nebraska

Digital Analytics Manager information

See Nebraska salary details

$37.2K

$109K

$143K

How much do digital analytics manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital analytics manager in Nebraska is $108,998.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,800.00 and $128,200.00 per year, depending on experience, location, and employer.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What are popular job titles related to Digital Analytics Manager jobs in Nebraska? For Digital Analytics Manager jobs in Nebraska, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Manager jobs in Nebraska look for? The top searched job categories for Digital Analytics Manager jobs in Nebraska are:
What cities in Nebraska are hiring for Digital Analytics Manager jobs? Cities in Nebraska with the most Digital Analytics Manager job openings:
Digital Analytics Manager jobs near you
Infographic showing various Digital Analytics Manager job openings in Nebraska as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $108,998 per year, or $52.4 per hour.

Digital Marketing Specialist

Nebraska Wesleyan University

Lincoln, NE • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 12 days ago

Job description

The Digital Marketing Specialist will own the daily execution of NWU's paid digital marketing presence - building campaigns, identifying and evaluating target audiences from a wide field of options, monitoring performance, making data-driven adjustments, and keeping our channels active and precise. Roughly 80% of the role is digital marketing strategy and execution; the remaining 20% is hands-on video and photography production in support of those campaigns.
This person will work closely with the Director of Marketing and Communications and alongside NWU's agency partners to ensure our digital channels are coordinated, measurable, and continuously improving. They will bring both analytical discipline and creative instincts - comfortable reading campaign data in the morning and scripting a 60-second Reel in the afternoon.
Critically, this is someone who thinks in audiences. They understand that reaching a prospective theatre student in high school requires a fundamentally different message, platform, and creative approach than re-engaging an alumnus who has been out of touch for a decade. They use personas to anticipate behavior and place ads with precision, and they know how to make both conversations feel personal.
Status
Nebraska Wesleyan University is home to students who compete on the athletic field on Saturday and perform on stage on Friday night. They study abroad, publish undergraduate research, and graduate knowing their professors by name. Telling that story - and getting it in front of the students who need to hear it - takes more than good content. It takes someone who knows how to reach people where they are.
NWU is seeking a Digital Marketing Specialist to build and run a paid digital presence that matches the energy of our campus. You will own campaigns across Meta, Google, TikTok, OTT platforms, and whatever comes next - identifying target audiences, managing spend, reading the data daily, and adjusting until the work performs. You are the person who knows why an ad is underdelivering at 9 a.m. and has already made a change by 10.
This role also brings a creative edge. Roughly 20% of your time will be spent behind a camera - filming short-form video and capturing photography that shows NWU as it actually is, not as a stock photo library imagines it. The rest is strategy, targeting, analytics, and the discipline to do it all again tomorrow.
Department
Marketing & Communications
Responsibilities
Paid Digital Campaign Management (approximately 80%)
  • Build, manage, and continuously optimize paid campaigns across Meta, Google (Performance Max, Search, and Display), TikTok, YouTube, OTT/connected TV, and emerging AI-powered advertising platforms.
  • Develop and execute sustained campaign structures layered with highly targeted campaigns tied to NWU's strongest academic programs and distinct prospective student audiences.
  • Research, evaluate, and select target audiences from a wide range of available options -- identifying who to reach, on which platform, with what message, and at what stage of their decision.
  • Monitor campaign analytics daily, making real-time adjustments to targeting, creative, bidding, and budget allocation to improve performance.
  • Build and manage audience strategy using first-party data signals, persona-based targeting, and location-based tactics to reach prospective students and their families with precision.
  • Determine the best timing and strategy for boosting organic social content to extend reach beyond existing audiences.
  • Track platform trends and emerging tools, identifying effective ways to incorporate them into NWU's digital strategy before they become standard practice.
  • Manage and support email marketing campaigns, including prospective student drip sequences coordinated through NWU's CRM.
  • Collaborate closely with NWU's writers and content team on social media strategy, ensuring paid and organic efforts are aligned and mutually reinforcing.
  • Work alongside agency partners to coordinate campaign strategy, provide institutional audience insights, and ensure NWU's brand is represented accurately across all paid channels.
  • Produce clear, actionable performance reports that translate data into recommendations -- not just numbers.
  • Contribute to SEO strategy and support website content updates as needed.

Video & Photography Production (approximately 20%)
  • Film and edit short-form video content for Instagram Reels, TikTok, YouTube Shorts, and paid ad creative -- fast, authentic, and built for how people actually watch.
  • Capture photography in support of marketing campaigns, events, and digital assets, with a preference for real moments over staged ones.
  • Build and maintain a digital asset library of b-roll footage, photography, and brand visuals the broader team can draw from.
  • Adapt video content across formats and aspect ratios for different platforms and campaign objectives.

Qualifications
Required
  • Bachelor's degree in marketing, communications, digital media, or a related field -- or equivalent demonstrated experience.
  • Two or more years of hands-on experience in digital marketing, with direct responsibility for paid campaign strategy and execution.
  • Proven experience managing Meta Ads campaigns end-to-end: campaign setup, audience targeting, budget management, creative testing, and performance optimization.
  • Experience with Google Ads, including Performance Max, Search, and Display campaign types.
  • Working knowledge of TikTok Ads Manager and comfort with the platform's distinct content culture and algorithm behavior.
  • Understanding of OTT/connected TV advertising and how it functions within a broader campaign mix.
  • Demonstrated ability to read and act on campaign analytics daily -- not just pull reports, but use data to make decisions.
  • Experience building audience strategy using personas, first-party data, and behavioral targeting to reach distinct audience segments with tailored messaging.
  • Familiarity with geofencing and location-based advertising tactics.
  • Experience with A/B testing: setting up tests, reading results, and iterating on creative and targeting based on findings.
  • Understanding of pixel implementation, conversion tracking, and event-based optimization.
  • Experience with email marketing platforms and CRM-integrated campaign sequencing.
  • Video production and editing skills, with proficiency in Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent tools.
  • Proficiency in Canva for social graphics, ad creative, and campaign asset production.
  • Photography skills, including comfort working in uncontrolled, real-world environments like campus events and outdoor settings.
  • Strong written communication skills -- able to write for distinct audiences and adapt tone across platforms and campaigns.
  • Genuine curiosity about where digital marketing is heading, including AI-powered ad tools and emerging platform features.

Preferred
  • Experience in higher education marketing, or experience marketing to audiences facing a significant, values-driven purchase decision.
  • Familiarity with Slate CRM or similar enrollment management systems.
  • Experience with YouTube advertising, including TrueView, skippable pre-roll, and bumper ad formats.
  • Working knowledge of SEO best practices.
  • Adobe Creative Cloud proficiency beyond video, including Photoshop and/or After Effects.
  • Experience working within brand guidelines alongside agency partners.
  • Familiarity with AI-assisted campaign tools such as Meta Advantage+, Google AI-powered bidding, or similar platforms.

Salary
DOE/Q
Benefits
NWU offers a competitive wage and comprehensive benefits package including health insurance, life insurance, disability benefits, retirement, seven weeks of combined vacation and holiday time annually, and 100% tuition discount for dependents after one year of service.
How to Apply
To apply, please upload a cover letter, resume or curriculum vita, and the names of three professional references at the following URL: https://nebrwesleyan.applicantpro.com/jobs/. NWU encourages applicants to address how one or more of NWU's Core Values align with their personal values and characteristics and/or how they would contribute to them at NWU in their cover letter or a separate document. Review of applications will begin immediately and continue until the position is filled.
Nebraska Wesleyan University provides equal educational and employment opportunities to qualified persons in all areas of university operation without regard to religion or creed, age, genetic information, gender identity and expression, sexual identity and orientation, veteran status, disability, marital status, race, or national or ethnic origin, in compliance with state and federal laws, including but not limited to Title XII, Title IX, and the ADA. E-Verify, EOE.

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