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Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

AdVictory

Associate Paid Media Manager

Washington, DC · On-site

C.-based digital advertising technology and services firm specializing in political campaigns ... About the Role: We're looking for an Associate Paid Media Manager to support the execution and ...

Red Carrot

Paid Media and Digital Manager

Washington, DC · On-site

$101K - $130K/yr

Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others * Monitor campaign performance, analyze results, and deliver actionable reporting * Use analytics ...

Red Carrot

Paid Media and Digital Manager

Washington, DC · On-site

$101K - $131K/yr

Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others * Monitor campaign performance, analyze results, and deliver actionable reporting * Use analytics ...

Moore

Digital Media Buyer, Search and Social

Lanham, MD · Remote

The Digital Media Buyer , Social and Search , will buy and execute digital media campaigns for our ... Manage and optimize paid search, paid social, display, native, and video advertising for assigned ...

Moore

Digital Media Buyer, Search and Social

Lanham, MD · Remote

The Digital Media Buyer , Social and Search , will buy and execute digital media campaigns for our ... Manage and optimize paid search, paid social, display, native, and video advertising for assigned ...

Moore DM Group LLC

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. #LI-remote Moore is a data-driven constituent experience management ...

Moore

Digital Media Planner

Lanham, MD · Remote

And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. #LI-remote Moore is a data-driven constituent experience management ...

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All JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Jun 26, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A digital advertising manager plans, executes, and monitors online advertising campaigns across platforms such as social media, search engines, and display networks. They analyze campaign performance data, optimize ads for better results, and collaborate with creative teams to develop effective marketing strategies, often using tools like Google Ads and analytics software.

How much does a digital marketing manager get paid?

The average salary for a digital advertising manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis or campaign management can earn higher salaries, often exceeding $130,000.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the 5 C's of digital marketing?

The 5 C's of digital marketing are Content, Context, Connection, Conversion, and Continuity. For a Digital Advertising Manager, understanding these elements helps optimize campaigns by creating relevant content, targeting the right audience, building relationships, driving actions, and maintaining engagement over time.

Do digital marketers get paid well?

Digital advertising managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, but experienced managers with skills in data analysis and campaign management can earn higher compensation, often supplemented with bonuses and benefits.
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of June 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.
Associate Paid Media Manager

Associate Paid Media Manager

AdVictory

Washington, DC • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 3 days ago

Job description

About Us:
AdVictory is an award-winning D.C.-based digital advertising technology and services firm specializing in political campaigns, advocacy organizations, and political action committees. Since 2015, we’ve helped right-of-center clients plan, launch, optimize, and measure high-impact digital advertising programs that drive meaningful results.
About the Role:
We’re looking for an Associate Paid Media Manager to support the execution and optimization of digital advertising campaigns across social, search, and programmatic platforms.
This is a strong fit for an early-career paid media professional who is detail-oriented, analytical, and excited to be a part of the fast-paced world of politics. You’ll work closely with senior media team members to help build, launch, monitor, and report on campaigns while developing hands-on experience across platforms, audiences, creative trafficking, pacing, and performance analysis. There are a number of growth opportunities for a self-starter with a pronounced work ethic and considerable curiosity.
What You’ll Do:
● Assist with campaign setup, launch, trafficking, and day-to-day maintenance across social, search, and programmatic platforms
● Monitor campaign pacing and performance, flagging issues and opportunities for optimization
● Implement optimizations under the guidance of senior media team members
● Pull platform performance reports and help translate data into clear insights for external partners
● Support the development of media plans, audience targeting recommendations, and platform-level execution strategies
● Coordinate ad creative assets, copy updates, tracking links, and trafficking requirements
● Assist with tagging, conversion tracking, QA, and campaign launch checks
● Help build clear, client-ready reporting materials and performance summaries
● Work across multiple concurrent campaigns while keeping details organized and deadlines on track
● Collaborate with internal teams to ensure campaigns are executed accurately, efficiently, and on time
What We’re Looking For:
● 1–3 years of experience in digital marketing, paid media, campaign advertising, or a related field
● Familiarity with platforms such as Google Ads, Meta Ads Manager, and/or programmatic DSPs such as The Trade Desk or DV360
● Strong attention to detail and comfort working with campaign data, spreadsheets, and reporting outputs
● Basic understanding of digital advertising metrics, pacing, optimization, and performance reporting
● Ability to learn quickly, apply feedback, and stay organized in a fast-moving environment
● Strong written and verbal communication skills
● Interest in political media, advocacy, public affairs, or campaign advertising
● Experience with political campaigns, advocacy organizations, or agency environments is a plus
● Familiarity with Google Analytics or similar analytics/reporting tools is a plus
Perks of Working at AdVictory:
● Flexible, open PTO policy
● Comprehensive health benefits, including medical, dental, and vision coverage
● Commuter benefits and travel reimbursement, including rideshares for late work nights
● Hands-on training in political digital advertising, campaign strategy, and media execution
● Opportunity to grow quickly while working on high-profile, fast-moving political and advocacy
campaigns
● Salary: $60,000 - $90,000 base
 

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