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Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

PLUS Pr

Managing Director, Digital

Arlington, VA · On-site

$126 - $154/hr

Providing executive oversight of digital advertising strategy, campaign performance, reporting, and ... Have a proven track record of building, managing, and developing high-performing teams while ...

New

WOWK-TV

Digital Media Sales Account Executive

Washington, DC · On-site

$75K - $100K/yr

DC News Now and Nexstar Digital DC is seeking an ambitious and dynamic Digital Media Sales Account ... Prospect, pitch, and close new business with agencies and direct advertisers * Develop and manage a ...

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges digital advertising managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a digital advertising manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What cities near Reston, VA are hiring for Digital Advertising Manager jobs?

Cities near Reston, VA with the most Digital Advertising Manager job openings:

Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of August 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.

Managing Director, Digital

PLUS Communications

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Job description

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Managing Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Your day in this position may include:

  • Developing and leading integrated digital strategies for complex public affairs clients, providing senior-level counsel while anticipating opportunities and challenges to deliver impactful, cost-effective campaigns.
  • Serving as a trusted strategic advisor to clients, overseeing account growth, strengthening long-term partnerships, and leading the development of new business opportunities and strategic proposals.
  • Leading, mentoring, and developing a high-performing team of strategists while providing executive oversight across multiple client accounts to ensure exceptional execution and client service.
  • Partnering with cross-functional teams to develop integrated campaign strategies and deliver high-quality creative assets and digital initiatives.
  • Providing executive oversight of digital advertising strategy, campaign performance, reporting, and optimization while ensuring campaigns meet client objectives.
  • Identifying opportunities to expand client engagements, improve internal processes, and strengthen the firm's overall digital capabilities.

This job may be for you, if you:

  • Thrive in a fast-paced, client-service environment and are comfortable balancing multiple high-profile priorities.
  • Have extensive experience serving as a senior advisor to clients and confidently leading executive-level conversations.
  • Have a proven track record of building, managing, and developing high-performing teams while fostering a collaborative culture.
  • Possess exceptional writing and communication skills with the ability to craft strategic messaging for a variety of audiences.
  • Are a strategic thinker and proactive problem solver who consistently delivers innovative solutions and measurable results.
  • Have outstanding organizational and project management skills, with the ability to oversee multiple complex initiatives simultaneously.
  • Are a collaborative leader who is willing to do whatever it takes to deliver exceptional results for clients and the team.

Requirements

  • 10+ years of relevant experience in digital marketing, public affairs, public relations, and/or political campaign work. Previous public affairs or public relations agency experience is required.
  • Advanced writing skills with the ability to write for senior-level stakeholders and proficiency in editing with a strong understanding of AP Style.
  • Extensive experience using digital and social media platforms to develop and execute issue advocacy and public affairs campaigns.
  • Proven success developing and leading integrated digital strategies, managing client relationships, and driving business growth.
  • Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.
  • Experience leading and mentoring high-performing teams while managing multiple complex client engagements.
  • Familiarity with the Adobe Creative Suite is a plus.

Benefits

The budgeted salary is $140,000 and there is an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, and paid sick leave. In addition, we have a work from home hybrid environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.