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Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

Red Edge LLC

Digital Advertising Manager

Arlington, VA · On-site

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

Red Edge

Digital Advertising Manager

Arlington, VA

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a Digital Advertising Manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What cities near Reston, VA are hiring for Digital Advertising Manager jobs? Cities near Reston, VA with the most Digital Advertising Manager job openings:
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of July 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.
Digital Advertising Manager

Digital Advertising Manager

Red Edge LLC

Arlington, VA • On-site

Full-time

Posted 21 days ago

Job description

The Role: We are looking for a mid-career (5+ years), dashboard-savvy digital advertising professional who loves the technical side of the job. If you enjoy the granular details of planning, executing, and reporting on complex digital ad campaigns, you will fit right in. You'll be owning accounts, interacting with clients, and looking for patterns in data to achieve client goals.
Core Responsibilities:
  • Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms.
  • Own accounts and drive budgetary optimization across the full digital advertising ecosystem.
  • Track spending and campaign trends to determine what is working best, focusing heavily on attributable ROI and ROAS.
  • Collaborate directly with our creative and communications teams to conceive and execute strategic advertising concepts.

What You Bring:
  • Experience: Mid-career expertise in digital advertising and ad operations.
  • Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media landscape.
  • Analytical Mindset: A strong familiarity with data analysis and a knack for problem-solving to hit client goals.
  • The Right Attitude: You care about results, communicate clearly, and know what you don't know-possessing the drive to improve and the humility to learn from mistakes.

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