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Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

PLUS Communications

Digital Director

Arlington, VA · On-site

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

PLUS Communications

Digital Director

Arlington, VA · On-site

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

PLUS Communications

Digital Director

Arlington, VA · Hybrid

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

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All JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Jun 25, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A digital advertising manager plans, executes, and monitors online advertising campaigns across platforms such as social media, search engines, and display networks. They analyze campaign performance data, optimize ads for better results, and collaborate with creative teams to develop effective marketing strategies, often using tools like Google Ads and analytics software.

How much does a digital marketing manager get paid?

The average salary for a digital advertising manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis or campaign management can earn higher salaries, often exceeding $130,000.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the 5 C's of digital marketing?

The 5 C's of digital marketing are Content, Context, Connection, Conversion, and Continuity. For a Digital Advertising Manager, understanding these elements helps optimize campaigns by creating relevant content, targeting the right audience, building relationships, driving actions, and maintaining engagement over time.

Do digital marketers get paid well?

Digital advertising managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, but experienced managers with skills in data analysis and campaign management can earn higher compensation, often supplemented with bonuses and benefits.
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of June 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.
Digital Advertising Fellow (On Site - Washington, DC)

Digital Advertising Fellow (On Site - Washington, DC)

Rational 360

Washington, DC • Hybrid

$20/hr

Full-time

Posted 16 days ago

Job description

Rational 360 is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns.

In this role, you will receive hands-on training with digital advertising platforms - such as Meta, Google, Stackadapt, X, LinkedIn, and more. The fellow will also learn about media planning and overall digital strategy as it applies to advertising. Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish.

Rational 360 represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

About Rational 360 

Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.

With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Requirements

  • 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
  • Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
  • Superior communication skills: comfortable managing and handling internal and external communications with grace and ease
  • Experience with reporting on paid/owned/earned social media
  • Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform's native measurement solutions
  • Extreme attention to detail and strong writing skills are required
  • Ability to work both independently and as a collaborative team

Bonus Points:

  • Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML knowledge is a plus
  • Basic knowledge of organic search engine optimization is a plus

Benefits

The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $20/hour.

Fellows will work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

Apply