ZipRecruiter

Log In

1

Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

PLUS Communications

Associate, Digital

Arlington, VA · On-site

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Data selection and management for fundraising programs Requirements This job may be for you, if you ...

PLUS Communications

Associate, Digital

Arlington, VA · On-site +1

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Data selection and management for fundraising programs Requirements This job may be for you, if you ...

PLUS Communications

Associate, Digital

Arlington, VA · On-site

... corporate communications, digital, advertising and media buying. PLUS means more! PLUS ... Data selection and management for fundraising programs Requirements This job may be for you, if you ...

next page

Showing results 1-20

All JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Jun 26, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A digital advertising manager plans, executes, and monitors online advertising campaigns across platforms such as social media, search engines, and display networks. They analyze campaign performance data, optimize ads for better results, and collaborate with creative teams to develop effective marketing strategies, often using tools like Google Ads and analytics software.

How much does a digital marketing manager get paid?

The average salary for a digital advertising manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis or campaign management can earn higher salaries, often exceeding $130,000.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the 5 C's of digital marketing?

The 5 C's of digital marketing are Content, Context, Connection, Conversion, and Continuity. For a Digital Advertising Manager, understanding these elements helps optimize campaigns by creating relevant content, targeting the right audience, building relationships, driving actions, and maintaining engagement over time.

Do digital marketers get paid well?

Digital advertising managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, but experienced managers with skills in data analysis and campaign management can earn higher compensation, often supplemented with bonuses and benefits.
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of June 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.
Senior Advertising Strategist (On Site - Washington, DC)

Senior Advertising Strategist (On Site - Washington, DC)

Rational 360

Washington, DC • On-site

Full-time

Posted 24 days ago

Job description

Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.
About Rational 360
Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.
With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.
Requirements
  • 2-4 years of hands on keyboard advertising experience in the context of online campaigns
  • Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
  • Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other "tier two" bid-based/performance media platforms preferred
  • Experience reporting on paid/owned/earned social media
  • Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
  • Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions
  • Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
  • Extreme attention to detail and strong writing skills are required
  • Ability to set advertising goals for campaigns and drive toward them
  • Ability to work both independently and as a collaborative team
  • Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same time

Bonus Points:
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML is a plus
  • Bachelor's Degree

Core Responsibilities:
  • Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
  • Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
  • Report on performance and analyze data to determine results and actionable learnings.
  • Represent your department in client meetings and conference calls.
  • Participate in new business proposals/presentations.
  • Keep up-to-date on industry trends, including how to best apply them to client initiatives.

Benefits
Why Join Rational 360?
  • Collaborative, mission-driven team environment
  • Exposure to high-impact work across public affairs, communications, and digital
  • Competitive compensation and benefits
  • Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 68,000 to 79,000 USD annually.
This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.
Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

Apply