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Digital Advertising Manager Jobs in Reston, VA (NOW HIRING)

ihs

Digital Marketing Intern (Remote)

Arlington, VA · Remote

$20/hr

Exposure to paid digital advertising or ads manager tools. * Familiarity with social media scheduling or analytics platforms. Reporting Timeline * This internship will start on September 21, 2026 ...

AdVictory

Associate Paid Media Manager

Washington, DC · On-site

C.-based digital advertising technology and services firm specializing in political campaigns ... About the Role: We're looking for an Associate Paid Media Manager to support the execution and ...

Red Carrot

Paid Media and Digital Manager

Washington, DC · On-site

$101K - $130K/yr

Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others * Monitor campaign performance, analyze results, and deliver actionable reporting * Use analytics ...

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Reston, VA

Digital Advertising Manager information

See Reston, VA salary details

$34.3K

$91.9K

$136.3K

How much do digital advertising manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for digital advertising manager in Reston, VA is $91,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a Digital Advertising Manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What cities near Reston, VA are hiring for Digital Advertising Manager jobs? Cities near Reston, VA with the most Digital Advertising Manager job openings:
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Reston, VA as of July 2026, with employment types broken down into 5% Internship, 90% Full Time, and 5% Temporary. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $91,930 per year, or $44.2 per hour.
Digital Media Sales Planner - Advertising Client Services - Media Publishing

Digital Media Sales Planner - Advertising Client Services - Media Publishing

The Consortium, Inc.

Washington, DC • On-site

$90K - $100K/yr

Full-time

Re-posted 10 days ago

Job description

The Digital Campaign Manager, will report into the Director of Advertising Client Services, and provide sales-oriented leadership for the Advertising Client Services team. This individual will be responsible for leading the development of all Sales Proposal Development/RFP Responses ensuring that proposals are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time; in addition to managing delivery of over $31.5MM in digital advertising revenue. This individual will play a critical role in ensuring that digital advertising campaigns are successful in order to drive incremental revenue through renewal and upsell business. This role is client-facing and will develop strong relationships with advertising clients and Media Sales. Clients will include top-tier online advertisers running multi-million dollar campaigns with major brand companies. This individual will play a strategic role in growing the online advertising business by developing innovative solutions for clients, identifying revenue opportunities, and providing proactive campaign management.
Key Responsibilities
  • Act as Advertising Client Services Primary liaison for pre & post-sales support for Sales team and primary escalation point for Advertising Client Services
  • Lead development of Sales Proposal Development/RFP Responses required to meet annual revenue targets.
  • Deliver proposals that are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time.
  • Support complete delivery of digital ad campaigns, including campaign launch and execution, measurement/reporting, and results analysis
  • Work with Media Sales and Ad Ops to optimize campaigns to deliver high performance and deliver reporting and analysis that is insightful and helps drive renewal and upsell business.
  • Act as client advocate and liaison to Ad Ops team to structure and execute digital media campaigns and performance reporting.
  • Provide marketplace insights to drive the development of new advertising products in partnership with Digital Ad Services team.
  • Maintain professional communication with internal and external clients and act as primary escalation POC for any issues
  • Oversee pacing and optimization to ensure each campaign is a success
  • Build and establishes deep external client relationships at multiple levels
  • Become the authority on client's campaign objectives
  • Establish, track, and report on key performance indicators for continued account development and growth
  • Maintain professional communication with clients regarding items needed for advertising trafficking
  • Review pacing, recommend and implement optimizations to ensure each campaign is a success
  • Prioritize workflow and overall digital campaign management workload to ensure all tasks are completed in a timely manner

Minimum Requirements
  • Bachelor's degree
  • 5+ years sales/client service/account management experience in internet marketing/advertising or a related field
  • 3+ years experience in digital media within a publishing company
  • Working knowledge and understanding of the interactive marketing and advertising ecosystem, technologies, concepts, terms, and tactics
  • Experience with, or exposure to, digital media campaigns, ecommerce, and/or online marketing programs
  • Detail-oriented, but understands the larger picture
  • Multi-tasker - ability to seamlessly manage multiple projects
  • Proactive, forward-thinking, creative problem solver, results-oriented
  • Superb organizational and project/task management skills
  • Strong verbal/written communication skills
  • Exceptional client-facing and presentation skills

For consideration, please submit your resume as a MS Word attachment to careers@consortiuminc.com
The Consortium
"Combining Talent with Technology"
www.consortiuminc.com

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