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Digital Ad Operations Ad Ops Jobs (NOW HIRING)

Locality

Ad Ops Strategist- NYC or ATL

Manhattan, NY

$75K - $85K/yr

We're looking for an Ad Ops Strategist to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms from ...

Locality

Ad Ops Strategist- NYC or ATL

Atlanta, GA · On-site

$75K - $85K/yr

We're looking for an Ad Ops Strategist to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms from ...

Farm Journal

Digital Ad Operations Specialist, Level 2

$65K - $75K/yr

Digital Ad Operations Specialist, Level 2 The Digital Ad Operations Specialist, Level 2, joins a team responsible for Farm Journal digital campaigns from conception to completion. This role manages ...

XR Extreme Reach

Sales Director, Digital

New York, NY · On-site

Build relationships with senior decision-makers across Marketing, Digital Media, Ad Operations, and ... Experience selling to marketing, digital ad ops, media buying, or procurement functions within mid ...

Clinch

Ad Operations Support Specialist

... Digital, Social, and Advance-TV Advertising, is looking for a talented and experienced Ad Ops ... The selected candidate will help oversee all day-to-day operations for assigned accounts ...

New

Haymarket

Ad Operations Manager

Manhattan, NY · On-site

$75K - $100K/yr

The Ad Operations Manager will play a key role in supporting Haymarket Media's digital advertising ... Email Ops to ensure timely and accurate campaign execution that meets or exceeds client ...

XR Extreme Reach

Sales Director, Digital

New York, NY · On-site

Build relationships with senior decision-makers across Marketing, Digital Media, Ad Operations, and ... Experience selling to marketing, digital ad ops, media buying, or procurement functions within mid ...

New

XR Extreme Reach

Sales Director, Digital

New York, NY · On-site

Build relationships with senior decision-makers across Marketing, Digital Media, Ad Operations, and ... Experience selling to marketing, digital ad ops, media buying, or procurement functions within mid ...

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All JobsDigital Ad Operations Ad Ops Jobs

Digital Ad Operations Ad Ops information

See salary details

$64K

$74.4K

$92K

How much do digital ad operations ad ops jobs pay per year?

As of Sep 12, 2026, the average yearly pay for digital ad operations ad ops in the United States is $74,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is digital ad operations (Ad Ops)?

Digital Ad Operations, often referred to as Ad Ops, are the teams and processes responsible for managing, delivering, and optimizing online advertising campaigns. Ad Ops professionals handle the technical aspects of ad placement, including trafficking ads, monitoring campaign performance, troubleshooting delivery issues, and ensuring that ads meet client and platform specifications. Their goal is to maximize the effectiveness and efficiency of digital advertising campaigns across various channels and platforms.

What are the key skills and qualifications needed to thrive as a digital ad operations (Ad Ops) specialist?

To thrive as a Digital Ad Operations Specialist, you need a strong understanding of digital advertising platforms, campaign management, and data analysis, often supported by a degree in marketing or a related field. Familiarity with ad servers (such as Google Ad Manager), DSPs, and analytics tools, as well as certifications like Google Ads or IAB Digital Media Buying and Planning, is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills in this role. These skills and qualities are vital to ensure accurate campaign execution, timely troubleshooting, and optimal ad performance for clients and stakeholders.

What are some typical challenges faced in a digital ad operations (Ad Ops) role, and how can they be managed?

Professionals in Digital Ad Operations often encounter challenges such as troubleshooting ad delivery issues, managing multiple campaigns across various platforms, and ensuring accurate tracking and reporting. Staying organized and maintaining clear communication with clients, sales teams, and technical staff are crucial for resolving discrepancies and meeting campaign objectives. Familiarity with ad servers, tag management, and analytics tools can also help streamline processes and minimize errors, making adaptability and continuous learning vital in this fast-paced environment.

What is the difference between Digital Ad Operations Ad Ops vs Digital Media Buyer?

AspectDigital Ad Operations Ad OpsDigital Media Buyer
Primary RoleManage ad campaigns, optimize ad delivery, troubleshoot technical issuesPlan, negotiate, and purchase ad space to reach target audiences
Skills & CertificationsAd tech platforms, data analysis, campaign management toolsMedia planning, negotiation, analytics, industry certifications
Work EnvironmentDigital marketing teams, ad tech platforms, programmatic environmentsMedia agencies, brand marketing teams, digital publishers

Digital Ad Operations Ad Ops professionals focus on the technical execution and optimization of ad campaigns, ensuring they run smoothly across platforms. Digital Media Buyers concentrate on strategizing and purchasing ad space to maximize reach and ROI. While both roles collaborate closely, Ad Ops handles the technical side, whereas Media Buyers focus on media planning and negotiations.

What are popular job titles related to Digital Ad Operations Ad Ops jobs?

For Digital Ad Operations Ad Ops jobs, the most frequently searched job titles are:

Infographic showing various Digital Ad Operations Ad Ops job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $74,375 per year, or $35.8 per hour.

Ad Ops Strategist- NYC or ATL

Manhattan, NY

Locality
See more jobs at Localityexternal

$75K - $85K/yr

Full-time

Medical, Retirement, PTO

Re-posted 22 days ago

Key responsibilities

  • Set up, QA, and launch digital media campaigns across multiple ad servers and DSPs.

  • Monitor campaign performance, pacing, and delivery, and troubleshoot issues as they arise.

  • Analyze campaign data to identify optimization opportunities and deliver post-campaign reports with insights and recommendations.

Job description

We’re looking for an Ad Ops Strategist to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms  from trafficking and activation, through optimization and post-campaign analysis.

  • Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
  • Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
  • Implement and validate pixels, macros, and 3rd-party tracking integrations.
  • Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
  • Monitor pacing, delivery, and performance throughout campaign lifecycle.
  • Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
  • Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
  • Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
  • Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.
  • Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals.
  • Communicate campaign performance updates, issues, and optimizations clearly and proactively.
  • Coordinate with 3rd-party vendors, DSPs, and ad tech partners to maintain performance and compliance standards.
  • Contribute to the development of scalable campaign processes, QA checklists, and operational workflows.
  • 2–5 years of experience in digital ad operations, campaign management, or programmatic activation.
  • Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
  • Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
  • Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms.
  • Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics.
  • Advanced Excel/Google Sheets skills for data analysis and reporting.
  • Excellent troubleshooting and problem-solving skills with keen attention to detail.
  • Able to translate technical details into clear client-facing updates.
  • Experience with video or CTV campaign management.
  • Familiarity with analytics tools (e.g., Google Analytics, Looker Studio).
  • Knowledge of industry standards (IAB specs, ad verification, viewability, brand safety).
  • Experienced working with an offshore team, delegating work and monitoring deliverables.

Compensation for the role includes a competitive salary of $75,000-$85,000 (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).   

At Locality, we believe our biggest asset is our people. We are proud to be an equal-opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law. 

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